Cajsa Olsson Email & Phone Number

Stockholm County, Sweden

• STRATEGIC LEAD- BRAND PROJECTSStrategic lead for clients in governmental and private sector. Primarily working in projects concerning brand strategy related to transformations; new customers, markets, change or growth of business, merge and acquisitions, new or changed assignment from principal. Recurrent client challenges are lack of knowledge and trust among its customers, low attraction rate among potential employees and weak brand idea and purpose. My background allows me to contribute with a business perspective to ensure that the strategy is well anchored in the business.• STRATEGIC LEAD- INSIGHTLeading brand insight projects relating to brand perception, target groups, societal and cultural trends and market insights. Helping companies to understand its currents situation and identifying actions to reach its goals. Advising organizations how to formulate goals and strategy based on external and internal insights.

Stockholm, Stockholm County, Sweden

● BUSINESS DEVELOPMENT & EXECUTIONResponsible for execution of retail strategy cross all functions including store operations with the goal to drive customer satisfaction and sales. Also responsible for monitoring the delivery and prioritize improvements. ● CROSS-FUNCTIONAL PROJECT MANAGEMENTManage and lead large cross-functional projects that aims to develop and improve the customer offer in line with retail strategy.

Stockholm, Stockholm County, Sweden

● RESPONSIBLE FOR BRAND STRATEGY INCLUDING CUSTOMER PROMISEResponsible for the development of a new customer promise, which has resulted in a more attractive and distinct position for Coop. The new customer strategy is a top-prioritized strategy and it places demands on most other strategies and plans in the company. I am very proud of the result and that we managed to develop a desirable position that all stakeholders could agree on, and the project has received a lot of positive attention and feedback. ● CUSTOMER, MARKET AND BRAND INSIGHTS & BUSINESS TOPICSResponsible for insights within the business area, supporting managers in decision making relating to insights, strategy and business topics. Represented the business area in cross-functional forums. Reporting directly to CMO.

Stockholm

● PLANNING & STRATEGY FOR BRAND AND MARKETING COMMUNICATIONSResponsible for defining brand KPIs and developing strategy to strengthen the brand. The successful brand management has been praised multiple times, for example finalist “Årets varumärkesresa”, Marknadsföreningen 2018, winner “Sveriges hållbaraste varumärke” 2018, winner “Sveriges grönaste varumärke” 2017, 2020 Today the Coop brand is perceived as much more modern compared to a few years back (brand tracking shows an 78% increase 2015-2020).● CUSTOMER, MARKET AND BRAND INSIGHTSI value decision making based on insights and facts very high, and I have been responsible for all major insight projects that has been carried out to develop marketing strategy and communication. The output from different projects has for example shaped the brand concept “4 personer 80 kr” (winner ”Årets matinspiration” Dagligvarugalan 2018) and has also been the starting point for a program to manage and improve customer relations in 850 stores. ● CROSS-FUNCTIONAL COOPERATIONWorking cross-functionally had always been a top priority in order to strengthen Coop´s offer in key areas (for example product development and positioning in the vegetarian category) and target new customer segments. My ability to build networks beyond formal forums has had a positive effect on outcome.

Stockholm, Sweden

● PLANNING & STRATEGY FOR BRAND AND MARKETING COMMUNICATIONSResponsible for defining brand KPIs and developing strategy to strengthen the brand. The responsibility has also been part of later roles, see further description above. ● PLANNING THE TACTICAL MARKETING AND ACTIVATION PLANResponsible for planning the operational plan, including focus areas and tactical marketing activities related to seasonal changes and holiday seasons. Thanks to my ability to understand the total business I have been responsible for managing the cross-functional commercial plan, which has resulted in improved sales and markets shares during holiday seasons, for example Christmas season. ● DEVELOPMENT AND MAINTAINANCE OF PROCESS FOR CROSS-FUNCTIONAL PLANResponsible for the development of a cross-functional process to improve the leverage of tactical marketing and activation plan. The purpose was to define common goals and agreement on responsibilities. The process has resulted in a considerably more effective process, saving time and resulting in better deliveries.● CUSTOMER, MARKET AND BRAND INSIGHTSResponsible for insights within the business area, supporting managers in decision making relating to insights, strategy and business topics. I have been responsible for all major insight projects that has been carried out to develop marketing strategy and communication. The responsibility has also been part of later roles, see further description above.

Stockholm, Sweden

Malmo, Sweden

Malmo, Sweden

Malmo, Sweden

Master Of Science In Business And Economics, Major In Business Administration With Specialisation In International Marketing And Brand Management

Digital Strategy

Valuable learnings and perspectives that has improved my decision-making in both digital and physical context, for example updated.

Bachelor Of Science, Major In Business Administration With Specialisation In Marketing

Bachelor Of Science, Major In Media And Communication Studies

Partly at Stockholm University and Kingston Business School, London.

Strategic Information (Public Relations)

Graphic Design