Cajsa Olsson Email & Phone Number

Stockholm County, Sweden

• STRATEGIC LEAD- BRAND PROJECTSStrategic lead for clients in governmental and private sector. Primarily working in projects concerning brand strategy related to transformations; new customers, markets, change or growth.
• STRATEGIC LEAD- INSIGHTLeading brand insight projects relating to brand perception, target groups, societal and cultural trends and market insights. Helping companies to understand its currents situation and.

Stockholm, Stockholm County, Sweden

• BUSINESS DEVELOPMENT & EXECUTIONResponsible for execution of retail strategy cross all functions including store operations with the goal to drive customer satisfaction and sales. Also responsible for monitoring the.
• CROSS-FUNCTIONAL PROJECT MANAGEMENTManage and lead large cross-functional projects that aims to develop and improve the customer offer in line with retail strategy.

Stockholm, Stockholm County, Sweden

• RESPONSIBLE FOR BRAND STRATEGY INCLUDING CUSTOMER PROMISEResponsible for the development of a new customer promise, which has resulted in a more attractive and distinct position for Coop. The new customer strategy is a.
• CUSTOMER, MARKET AND BRAND INSIGHTS & BUSINESS TOPICSResponsible for insights within the business area, supporting managers in decision making relating to insights, strategy and business topics. Represented the.

Stockholm

• PLANNING & STRATEGY FOR BRAND AND MARKETING COMMUNICATIONSResponsible for defining brand KPIs and developing strategy to strengthen the brand. The successful brand management has been praised multiple times, for.
• CUSTOMER, MARKET AND BRAND INSIGHTSI value decision making based on insights and facts very high, and I have been responsible for all major insight projects that has been carried out to develop marketing strategy and.
• CROSS-FUNCTIONAL COOPERATIONWorking cross-functionally had always been a top priority in order to strengthen Coop´s offer in key areas (for example product development and positioning in the vegetarian category) and.

Stockholm, Sweden

• PLANNING & STRATEGY FOR BRAND AND MARKETING COMMUNICATIONSResponsible for defining brand KPIs and developing strategy to strengthen the brand. The responsibility has also been part of later roles, see further.
• PLANNING THE TACTICAL MARKETING AND ACTIVATION PLANResponsible for planning the operational plan, including focus areas and tactical marketing activities related to seasonal changes and holiday seasons. Thanks to my.
• DEVELOPMENT AND MAINTAINANCE OF PROCESS FOR CROSS-FUNCTIONAL PLANResponsible for the development of a cross-functional process to improve the leverage of tactical marketing and activation plan. The purpose was to.
• CUSTOMER, MARKET AND BRAND INSIGHTSResponsible for insights within the business area, supporting managers in decision making relating to insights, strategy and business topics. I have been responsible for all major.

Stockholm, Sweden

Malmo, Sweden

Malmo, Sweden

Malmo, Sweden

Master Of Science In Business And Economics, Major In Business Administration With Specialisation In International Marketing And Brand Management

Digital Strategy

Valuable learnings and perspectives that has improved my decision-making in both digital and physical context, for example updated.

Bachelor Of Science, Major In Business Administration With Specialisation In Marketing

Bachelor Of Science, Major In Media And Communication Studies

Partly at Stockholm University and Kingston Business School, London.

Strategic Information (Public Relations)

Graphic Design