Catherine Kruger Email & Phone Number

Wilmington, Nc, Us

Creates all campaign strategies for CVS Health's Mobile Channel and works with internal partners to ensure analytic accuracy & profitable measurementConducts internal & external kick off sessions for the mobile channel, as well as creates all strategy documentation for teams to build campaigns from. Approves weekly counts, ensures controls and other analytic documentation is accurate before deployment Works closely with the email team to conduct cross-channel campaign strategy Manages the program manager for the channel as well as hosts training sessions for new employeesLead in external & internal partnerships for the mobile channel

-Partners with cross-functional teams to intake and manage channel requests -Manages channel calendars with ongoing review and prioritization; identify calendar risks, timing, and conflicts-Promotes ideas to infuse product and content stories into the channel to deliver on customer needs and business needs.-Supports analytical, hypothesis driven approaches to managing the channel health and supporting channel growth.-Helps assist production with internal service communications for the channel.-Analyzes results, and integrates findings into the organization for on-going execution and refinement.-Ensures we are delivering relevant communications with every touch point that are supporting key objectives across customer and category strategies, including integration with broader Enterprise marketing strategies.

Providence, Rhode Island Area ; Fully Remote In North Carolina

-Production lead of email campaigns over our BAU, CRM and Minute Clinic channels within CVS. -Experienced in Oracle Cloud Tools, Salesforce + In-house CRM tools -Collaborates with the strategists, analytics and creative teams daily to ensure our marketing is up to brand standard -QA'ing html code with the creative team to ensure effective email rendering -Responsible for pulling reports for each campaign launched -Hosts learning sessions to new employees and partners -Experience with ESP's as well as ESP Migrations -Troubleshooting across channels to create budget savings and efficiencies within our daily process -Execute editing, proofing and data requests for email campaigns -Supports strategic recommendations and insights for the email program through analysis of engagement metrics and key sale drivers -Execute A/B and MVT testing on email campaigns.

Boston, Massachusetts

-Worked on Salesforce and Pardot platforms -Met/exceeded sales goals. Have performed 20%+ over set goals for multiple months. -Have extended eCommerce knowledge and use that to assist all customers -Develop new business by engaging and enrolling prospective customers into the program via telephone. -Create and organize quotes for customers along with writing innovative email outreach.-Grow book of business by establishing and maintaining deep relationships with accounts.-Act as the key point of contact for all account purchase needs.-Provide top-tier sales and service support to all customers -Develop expertise in product offerings and stay up-to-date on industry knowledge. -Extended research for client projects-Track all metrics and analyze performance data-Uses Salesforce to utilize metric performance as well as have organized lists of clientele.

-Execute application’s data quality strategy; contributing to database growth -Assess UI environment and application capabilities for improvements-Conduct User Acceptance Testing for application enhancements and releases-Research relevant influencers to provide agency with real time profile updates

Salem, Massachusetts

-Coordinate and host numerous events across campus to strengthen American Democracy Project (ADP) presence-Design promotional materials for ADP’s sponsored events -Prepare and publish social media content for Facebook, Twitter and Instagram-Create awareness around political affairs and charitable happenings to encourage community engagement

Loring Ave, Salem State University

-Generated approximately $7,500 through Alumni donations for the University-Worked closely with the team and Director of Alumni to meet fiscal goal-Informed alumni with knowledge about campus activities, news, and events

Jamaica Plain

-Consistently met weekly deadlines for audience research, zoo content and marketing campaigns-Conducted market research to ensure appropriate placement of online advertisements-Responsible for providing zoo guests with a great experience-Designed flyers to promote Zoo New England’s (ZNE) education programs and conservation effortsProvided administrative support to Supervisor; organizing schedules and maintaining filing system

I volunteer to write for Highlight Magazine, usually writing at least one article for the zine a month. It is a magazine based on music, music reviews, artists, etc.