Cal Behrendt Email & Phone Number

Radstock, Gb

Bristol, England, United Kingdom

Working as part of a small team leading on the firm’s UK PR and media coverage, developing high quality media releases, award submissions, paid media copy and additional marketing collateral, as well as providing additional support on crisis communications.During my time with the firm, I've overseen the creation of podcasting as a channel of communications for the firm, working across all stages of production from initial idea through to editing, release, and evaluation.As part… Show more Working as part of a small team leading on the firm’s UK PR and media coverage, developing high quality media releases, award submissions, paid media copy and additional marketing collateral, as well as providing additional support on crisis communications.During my time with the firm, I've overseen the creation of podcasting as a channel of communications for the firm, working across all stages of production from initial idea through to editing, release, and evaluation.As part of my role, I provide strategic insight and work with wider teams to build suitable KPIs, measurement processes, and internal systems required to allow for sustainable long-term measurement and evaluation of our PR work and impact.I've also been able to assist on overall strategic embedding of the firm’s new tone of voice and its implementation across a wide range of marketing collateral, working in collaboration across offices and countries to define the firm’s voice and positioning. Show less

Mold, Wales, United Kingdom

I am the main agency point of contact and manager for a diverse portfolio of client accounts with a strong focus on B2B, sustainability, and trade.I play a major role in the development and execution of award-nominated strategic PR campaigns and fostered strong client relationships by serving as a trusted and transparent advisor and providing strategic counsel.I have taken an integral part in the agency's new business process, helping lead ontender responses and new client… Show more I am the main agency point of contact and manager for a diverse portfolio of client accounts with a strong focus on B2B, sustainability, and trade.I play a major role in the development and execution of award-nominated strategic PR campaigns and fostered strong client relationships by serving as a trusted and transparent advisor and providing strategic counsel.I have taken an integral part in the agency's new business process, helping lead ontender responses and new client proposals, and monitor overall performance and data, and provide strategic recommendations to optimise future campaigns.Internally, I help to provide guidance, mentoring, and foster a collaborative work environment with junior team members to drive campaign success.As part of my role, I produce and oversee the development of high-quality press releases, media pitches, organic and paid social campaigns, news-style videos, and collateral marketing materials which effectively communicate client messaging and generated media interest.During my time at Outwrite, I have cultivated relationships with key media contacts, securing high-quality coverage across print, digital, and broadcast channels, including coverage on ITV Wales, Bristol Post, BBC Radio Gloucestershire, and Yorkshire Post. Show less

Mold, Wales, United Kingdom

Ensured all content was designed and produced in a timely manner while assisting new starters to the company were able to be quickly brought up to speed on processes and systems.Oversaw logistical management of client outputs such as the arranging of photography and video filming, while developing strong client relationships as the main point of contact alongside the managing director.Played a major role in the execution of award-nominated strategic PR campaigns, and monitored… Show more Ensured all content was designed and produced in a timely manner while assisting new starters to the company were able to be quickly brought up to speed on processes and systems.Oversaw logistical management of client outputs such as the arranging of photography and video filming, while developing strong client relationships as the main point of contact alongside the managing director.Played a major role in the execution of award-nominated strategic PR campaigns, and monitored media coverage and provided comprehensive reporting to clients tailored to individual campaign requirements and needs. Show less

Mold, Wales, United Kingdom

Assisted in the content creation of client campaigns to ensure all content was designed and produced in a timely manner.Created content across a range of mediums, including press releases, videos, infographics, organic social media, and an e-book.Liaised with media outlets to ensure outputs achieve editorial coverage, and reported cuttings and outcomes to clients.

Griffith, New South Wales, Australia

Part of a small newsroom covering the Murrumbidgee Irrigation Region in the NSW Riverina and three mastheads – The Area News, The Irrigator and The Observer.Sourced stories alongside the rest of the editorial team exclusively for The Observer as well as the dedicated Health, Police and City Council reporter for The Area News – while also being the sole news journalist at the masthead during the opening months of the COVID-19 pandemic.Worked to tight deadlines while maintaining a… Show more Part of a small newsroom covering the Murrumbidgee Irrigation Region in the NSW Riverina and three mastheads – The Area News, The Irrigator and The Observer.Sourced stories alongside the rest of the editorial team exclusively for The Observer as well as the dedicated Health, Police and City Council reporter for The Area News – while also being the sole news journalist at the masthead during the opening months of the COVID-19 pandemic.Worked to tight deadlines while maintaining a high standard of quality in terms of written word, photography and video production. Show less

Wollongong, Australia

Member of the media team for Illawarra-based Football South Coast covering the Illawarra Premier League, Illawarra District League and the FFA Cup, covering over 60 matches to date and working independently to produce an accurate and non-bias match report while also operating social media accounts during matches to produce accurate and engaging posts that reach an audience of over 4,000 across Twitter and Facebook as well as participating in the research and documentation of historical… Show more Member of the media team for Illawarra-based Football South Coast covering the Illawarra Premier League, Illawarra District League and the FFA Cup, covering over 60 matches to date and working independently to produce an accurate and non-bias match report while also operating social media accounts during matches to produce accurate and engaging posts that reach an audience of over 4,000 across Twitter and Facebook as well as participating in the research and documentation of historical information for use in multimedia productions and online promotion for the leagues. Show less

Wollongong, Australia

Member of the Football NSW reporting team that covers the National Premier League NSW Men's competition, working to a strict deadline each week and producing an accurate and non-biased match report, while operating social media accounts during matches to ensure a wide audience of over 100,000 people are up to date with the matches being played and interviewing players and managers for use in official match reports.

Wollongong, Australia

Regular co-host and Executive Producer of late-night comedy and music program 'The Midnight Hour' on VOX FM, reaching a wide audience and developing skills in radio content production, improvisation and adaptation to react to new situations.

Wollongong, Australia

Contributor to UK publication Hopeless Football Romantic in the field of Australian football, producing articles detailing the history and opinions arising from Australian football for digestion with a predominantly international audience.

Wollongong, Australia

Contributor for Australian footballing podcast Daily Football Show's website; was the site's official Russian team reporter for Euro 2016 and part of a team that covered Australia's campaign in the 2018 World Cup. Reached an audience of over 10,000 people with the production of more than 100 articles ranging from match previews to feature articles, working independently to source information, statistics and opinions and interviewing people involved in or having knowledge of the sport while also… Show more Contributor for Australian footballing podcast Daily Football Show's website; was the site's official Russian team reporter for Euro 2016 and part of a team that covered Australia's campaign in the 2018 World Cup. Reached an audience of over 10,000 people with the production of more than 100 articles ranging from match previews to feature articles, working independently to source information, statistics and opinions and interviewing people involved in or having knowledge of the sport while also working to a strict deadline and producing news articles that are accurate and informative to a general audience. Show less

Wollongong, Australia

Contributor to Australian magazine Orenda predominantly in the fields of music and television, creating written reviews and interviews about a large range of artists both national and international.

Sydney, Australia

Part of a legal internship undertaken through the University of Wollongong's law program. Was part of a small firm that mostly worked in the areas of media and IP law. Focused predominately on the areas of research, drafting documents and general firm assistance.

Wollongong, Australia

Former Intern for regional ABC site ABC Illawarra, predominantly working in the field of news production and on-air production, working independently to produce stories to a strict deadline for both radio and social media formats while sourcing interviews and talent for radio news stories and features as well as editing and transcribing clips to ensure pieces would run smoothly and accurately and producing programs, organizing talent and packages for distribution on local radio.

Sydney, Australia

Former Digital Production Intern that worked with the ABC programs 7:30 and The Link With Stan Grant, predominantly managing the operation of the 7.30 and Link social media accounts and ensuring they operate as a functional limb of the program, keeping the online audience of over 100,000 people up to date and informed on the latest news stories produced by the program while ensuring that the individual stories from a set program would be accurately transcribed and uploaded to the ABC website… Show more Former Digital Production Intern that worked with the ABC programs 7:30 and The Link With Stan Grant, predominantly managing the operation of the 7.30 and Link social media accounts and ensuring they operate as a functional limb of the program, keeping the online audience of over 100,000 people up to date and informed on the latest news stories produced by the program while ensuring that the individual stories from a set program would be accurately transcribed and uploaded to the ABC website for future streaming use as well as accompanying reporters into the field to learn techniques and produce suitable images and video for use in digital stories. Show less

Bachelor Of Laws/Bachelor Of Journalism With Distinction, Journalism And Law

Activities and Societies: Player in the UOW Field Hockey side, member of the UOW Law Students Society and participant in the annual NSW.

Higher School Certificate

ATAR of 80.10.