Carla Antonioli Email & Phone Number

Mexico City, CDMX, MX

Área Metropolitana De Ciudad De México

• Data analysis for e-commerce platforms. Define, measurement and do reports and dashboards of KPIS of digital campaigns, websites, e-commerce, among others; with tools such as Adobe Analytics, ComScore, Power Bi, etc.
• Project Management office for Contract services. Centralized services provided to the client on a global scale.
• Analysis and creation of prediction models with the data obtained from the Gas Station of the future solution in order to implement data-driven solutions and marketing strategies.
• Design and implementation of the marketing and customer loyalty strategy for the adoption of the digital solution of Gas Station of the future
• Analysis and creation of a data model that allows maximizing the profitability of the business of gasoline service stations in Proof of Concept (POC) mode. Including commercial offer analysis, business case, and.
• Co-designed a strategic plan with a specialized pharmaceutical company through primary and secondary research, benchmarking best practices, and defining core opportunities across their multiple business units.

Instructor:1- https://www.coursera.org/projects/analizando-redes-sociales-en-power-bi-campanas-instagram

• Consultancy and Mentoring in Digital Marketing, Strategic planning, SEO, Research, PR, Media, Social Media, Performance & E-commerce.
• Experience with: Travel, Human Resources, Personal Marketing, Luxury goods, Education, Retail, Pharmaceutical, Insurance, Consumer Goods, Agencies.
• Experience in e-learning and instructional design; training marketing and sales teams on digital topics.

Mexico City Area, Mexico

• Construction, execution and training for planning and designing digital strategy projects to achieve clients' marketing and sales objectives.
• Management and advice to Vescica in the preparation of their business plan and digital strategy, increasing its annual profitability by 25%.
• Training various SMEs in Mexico City, Puebla and Chiapas for the creation and strategic development of the brand in the digital space, resulting in an average increase of 20% in their annual profitability.
• Advice for the creation and development of 32 states (https://32estados.com/) E-commerce in Switzerland dedicated to the sale of handmade products from Mexican designers

Mexico

• Instructor on IAB lnteractive Marketing Diploma
• Member of the Jury of the IAB Mixx 2021 Awards

Mexico City Metropolitan Area

• Leader of the planning, execution, analysis and performance of our clients' media and e-commerce campaigns. Leader of the creation, implementation and execution of the Inbound Marketing strategy of the clients and the.
• Direct relationship with customers
• Creation of a new data & insights analysis process to improve customer campaigns.customers, making La Comer the main e-commerce in retail sales during the2020.
• Digital Transformation Consulting for our main clients with the aim of achieving better results in digital strategy.
• Management of relations with the media and platforms of Google, Facebook, LinkedIn and Twitter.
• Work directly with the area of ​​​​strategy, accounts, content, social networks and creativityto carry out comprehensive digital campaigns.

Mexico City Area, Mexico

• Global Head of marketing for all products and divisions of the company. In charge of a team of 25 people.
• Leader of the Marketing team
• Optimized the marketing budget to achieve the annual objective of increasing sales by 60% in 2019
• Did the first annual marketing plan of the company
• Creation and implementation of the first e-commerce strategy for the hair products division
• Generate savings of 20% in media negotiations

The course is taught in virtual mode and is focused on the creation, execution and optimization of digital strategies focused in obtaining the ROI of these to determine the benefits of the company.

Mexico City Area, Mexico

• Responsible of the company's national marketing and e-commerce strategy for all products and divisions of the company.
• Achieved a 30% increase in the profitability of the company over a period of 6 months through savings and optimization of media strategies.
• Reduced operating times by 30% in 3 months thanks to the implementation of a new work process with the purchasing department.
• Increase by 120% in sales in e-commerce from October 2017 to February 2018

Naucalpan De Juárez Area, Mexico

• Senior Digital Marketing Consultant. The main functions include diagnostic, research, consulting, planning and implementation of digital strategies of various multinational brands such as Pepsico Central America &.
• Trained the entire CBC / Tesalia and Pepsico Regional Marketing team on digital marketing.
• Responsible for the preparation of documentation and implementation of social media playbook strategies for CBC / Tesalia and Pepsico.
• Achieve in record time the diagnosis, implementation and execution of guidelines of the digital strategies for CBC / Tesalia Region Cono Sur & Cinemex.
• Plan and implementation of initiatives focus on improving performance with Digital Leads and Local Marketing Leads.

Mexico City Area, Mexico

• Leader of the research and insights area of Wunderman Mexico whose main functions are the discovery, analysis and relevant information for the development of the strategic planning of marketing and advertising.
• Implementation of a research methodology based on customer requirements and product development market intelligence to increase revenue area by 30%.
• Created a library with relevant information on the various behaviors of the targets, reducing delivery times by 50% in planning digital strategies for our clients.

Ciudad De México Y Alrededores, México

• Leader of the performance area in Wunderman Mexico, whose main functions are the analysis and measurement of results of online campaigns, and the establishment of key performance indicators (KPIs). At the same time.
• Developed new management processes to improve the measurement of campaigns and e-commerce.
• Implemented research area & Insights in order to improve the efficiency and performance of the campaigns.

Lima, Perú

• Leader and founder of the area of Market Intelligence (MIO) in Wunderman Peru. The main functions of the position were research and reporting for various clients, as well as answering queries and extracting information.
• Creation and implementation of the area in the agency, and also did the development of econometric forecasting models and focus on analyzing consumer behavior.
• Develop digital intelligence products to achieve more than USD 1,000,000 per year.

Lima, Peru

Member of the digital marketing seminar for the Universidad del Pacifico. The module was focused on new trends in social networks, key indicators and strategic planning.

Lima, Peru

Team member of SEMANAeconomica.com multimedia products, responsible for writing articles for the web and be part of projects related to content platforms

Analyst whose function was the coordination and execution of the AL-INVEST III of the European Commission. At the same time support ADEX with information and research on international trade issues.

Global Mba

Certified International Instructor For Basic Dna And Advanced Dna

Diploma, Marketing

Diploma, History & Paiting

Master, E-Commerce & Digital Marketing

Diploma, Fashion/Apparel Design

Bachellor, Economics

Costura Y Confección, Design And Applied Arts