Helping companies grow and transform into brands people love

∙ Worked with clients with up to a $15+ million marketing budget/year∙ Helping clients grow and maximize their ROI by optimizing marketing strategies [ analytics-focused analysis | customer behavior tracking | market research ]∙ Developed and implemented a new, custom data pipeline process for a company that saved the company over $62k/year from this solution alone

∙ Led marketing efforts including the development of the Harley-Davidson brand, establishing budget and KPIs, and creating and executing strategic and tactical marketing plans∙ Utilized marketing expertise to lead a website redesign that ultimately generated an 88% increase in year-over-year sessions and a 76% increase in users∙ SEO implementations lead to a 132% increase in organic search traffic∙ Was hired on as a marketing consultant after I started my consulting business

∙ Work with internal teams to identify business objectives, define data strategy needs, and determine measurement and testing strategies and reporting protocols∙ Perform ad-hoc analyses to deliver insights and recommendations to client teams that lead to incremental increases in marketing effectiveness and help drive marketing efficiencies∙ Provide analytic support to the account services, media department, and creatives to optimize performance of brand building and direct response campaigns across digital, broadcast, radio, and other marketing initiatives∙ Develop and manage dashboards that integrate multiple data sources to report on progress against goals

∙ Launched two new, 24/7 businesses from the ground up, and won award for “Best Fitness Facility” in Blount County by The Daily Times∙ Had record low employee turnover rates and was offered multiple promotions (which I turned down the last one to pursue a marketing career)∙ Duties included hiring all employees, training, overseeing operations

Tri-State Therapeutic Riding Program - Low Ropes Course Project Manager∙ Planned, designed, and constructed a low ropes course for an at-risk adolescent program∙ Recruited and organized volunteer groups (ranging from 5-50 individuals)∙ Promoted the project and raised funds through local newspapers and businesses

∙ Created, planned, and implemented dorm/campus-wide academic, cultural, and social activities∙ Directed the planning of a dorm complex-wide event for 500+ students∙ Received and implemented extensive mental health/suicide prevention training (QPR Certified)∙ Created a safe environment for all residents, maintained security, mediated disputes, and counseled students with regards to their personal and academic difficulties∙ Had one of the highest rankings among Stanford Resident Assistants, based on surveys

∙ Profiled orphans and vulnerable children in order to reunite children with their families and prevent their neglect, abuse, and exploitation∙ Led groups of college interns in Ghana while working in collaboration with the Ghanaian Department of Social Welfare∙ Implemented a malaria education initiative in Ghana and distributed bed nets to children

∙ Coordinated and prepared interns for a summer intern volunteer trip in Accra, Ghana∙ Led a Stanford University student preparation course for volunteering abroad

∙Engineered a sensory trail for disabled individuals - directed production, supervised media promotion and funds/donations, and recruited volunteers