Calbert Fernandes Email & Phone Number

San Francisco, CA, US

San Francisco Bay Area

• Lead a 0 to 1 initiative of a digital toolkit used by over 200 staff members, supporting ACCFB's shift to Food Justice; incorporating user-centered design and stakeholder interviews, boosting understanding by 47% and.
• Develop user flows, wireframes, and high-fidelity prototypes using Figma; refine website design through three rounds of usability testing, ensuring consistent digital touchpoints that embed ACCFB's food justice.
• Collaborate with cross-functional teams to create a cohesive brand identity and design system for an educational card game; design and prototype the game, increasing food justice awareness among staff and community.

San Francisco, California, United States

• Boosted community engagement through the design and launch of the 'Love Lives in SF' campaign website, collaborating with cross-functional teams to ensure intuitive user experience.
• Increased campaign visibility by creating visually cohesive assets and merchandise, effectively translating complex social concepts into accessible designs.
• Streamlined campaign messaging across 5 different platforms, resulting in an increase in public participation, by developing a unified design system and communication strategy.

Mumbai, Maharashtra, India

• Developed e-learning graphics leading to a 30% increase in user engagement, as measured through A/B testing to compare user interactions before and after implementing the new designs.
• Designed creative mailers, boosting training program participation by 25% as determined through a 2-week trial comparing attendance rates before and after the mailer distribution.
• Collaborated on storyboards for educational videos, enhancing learning efficacy.
• Created high-quality visual assets using Adobe Creative Suite, improving material accessibility.

Mumbai, Maharashtra, India

• Developed concepts for installations and pop-up experiences, enhancing client engagement and project uniqueness.
• Led coordination with fabricators and installers, ensuring timely and budget-compliant project completion.
• Managed multiple projects simultaneously, prioritizing tasks effectively to meet deadlines.

Master'S Degree, Human Computer Interaction

Bachelor'S Degree, Architecture