Senior Product Marketing Manager, Copilot & Ai
CurrentAs the industry leader and most widely adopted AI developer tool, GitHub Copilot is trusted by over 77,000 organizations to drive their AI transformation. With GitHub Copilot, development teams unlock their full potential, boosting productivity over 20% as reported by our customers. This enables increased development velocity, continuous innovation, and accelerated modernization. - Launched and led product marketing for GitHub Copilot, the fastest growing product in company history, one of only a few successful generative AI-based products in the world- Exceeded first full year ARR target (>$XXX million) by over 30% - Led PMMs and cross-functional teams, including PR / comms, demand generation, content, GTM, DevRel, social media, sales enablement, events marketing, and more through multiple key launches, including new SKUs- Crafted compelling messaging based on understanding of differentiated positioning, resulting in dominant market share over conpetitors- Wrote content for events, including CEO keynotes, that delivered on narratives to achieve immense press coverage and drive demand into funnel- Influenced product roadmap by using market insights, expertise on user and buyer personas, financial analysis as well as product sense- Implemented processes to enable PMM and Product Management to scale ongoing launches as Copilot continues to innovate as immense pace