Cal Crouch work email
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Cal has led successful digital marketing and ecommerce programs for leading global consumer brands, including the Timex Group, Philips Electronics and Chrysler. He has been responsible for the strategic direction and creative implementation of digital brand and commerce programs, integrated across all platforms, including web, social, mobile, tablet and email marketing -- in over 75 countries. He believes successful digital programs must deliver a kick ass experience starting with a solid understanding of what the customer needs -- at all stages of their journey with the brand. Simplicity is paramount. Cal’s programs are known for distilling complex brand and product strategies into stories that capture the essence of what consumers find relevant and compelling. Strengths: Digital marketingeCommerceContent strategiesUser ExperienceSEMSEOSocial & mobile marketingBuilding strong, profitable consumer & customer relationshipsDatabase & email marketingDeveloping global platforms that balance brand consistency with the need to deliver a relevant local experience
Timex
View- Website:
- timexgroup.com
- Employees:
- 1572
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Head Of Digital Marketing And EcommerceTimexMonroe, Ct, Us -
Head Of Digital Marketing & EcommerceTimex May 2008 - PresentMiddlebury, Ct, UsDeliver a consistent & compelling consumer experience that reinforces the equity in the Timex brand. At the same time, drive online sales on Timex.com and become the preferred vendor of our retail partner .com sites. -
Global Director, One-To-One MarketingPhilips Electronics 1998 - 2007Amsterdam, Noord-Holland, NlHelped design and build the direct-to-consumer marketing programs for the consumer-facing divisions of Philips; with an emphasis on the online and data-driven programs.Divided my time evenly between The Netherlands (Amsterdam, Amersfoort and Utrecht) and The U.S. (Stamford CT, NYC) -
Senior Director, Sponsorship MarketingSave The Children 1994 - 1998London, GbResponsible for acquiring high potential donors and sponsors, cultivating their loyalty and growing them to higher levels of involvement -
Director Of MarketingChrysler Capital Corporation 1989 - 1993Built and managed CCC's first marketing and corporate communications department. Developed vertical marketing and sales support programs for each of the business units -- including integrated brand and product marketing communications.
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Vp, Management SupervisorWaring & Larosa Advertising (An Omnicom Agency) 1986 - 1989Resonsible for the strategic direction and day-to-day account management of key Agency clients, including Fisher-Price (toys, juvenile products, infant products), Pepsi (new product development) and Mont Blanc.
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Vp, Account SupervisorJ. Walter Thompson 1977 - 1986Resopnsible for day-to-day account management for major consumer, financial services and B2B brands, including Goodyear, Ford, Texas American Bank.
Cal Crouch Skills
Cal Crouch Education Details
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William & MaryPolitical Science -
Colby CollegePolitical Science
Frequently Asked Questions about Cal Crouch
What company does Cal Crouch work for?
Cal Crouch works for Timex
What is Cal Crouch's role at the current company?
Cal Crouch's current role is Head of Digital Marketing and eCommerce.
What is Cal Crouch's email address?
Cal Crouch's email address is ca****@****aol.com
What is Cal Crouch's direct phone number?
Cal Crouch's direct phone number is +120355*****
What schools did Cal Crouch attend?
Cal Crouch attended William & Mary, Colby College.
What skills is Cal Crouch known for?
Cal Crouch has skills like Digital Marketing, Integrated Marketing, E Commerce, Email Marketing, Digital Strategy, Product Marketing, Crm, Sem, Mobile Marketing, Content Strategy, Relationship Marketing, Product Development.
Who are Cal Crouch's colleagues?
Cal Crouch's colleagues are Farid Akhtar, Timothy Tousignant, Susan Viskup, Saritha Palla, Murli Vanjani, Sunil Solanki, Fátima De La Fuente.
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