Carlos Calderon Email and Phone Number

Devise and implement innovative trade promotions to enrich experiences at trade shows and sales events, driving engagement and bolstering brand presence.Strategically develop and manage event budgets for showroom initiatives, meticulously allocating resources to optimize impact and achieve desired outcomes.. Conduct thorough post-event analysis to evaluate Return on Investment (ROI), providing insightful recaps that showcase the effectiveness of each event in meeting objectives and driving business results.Foster seamless collaboration with marketing and brand teams to maintain current linesheets and deliver compelling brand presentations for account managers, ensuring alignment with strategic objectives.Orchestrate the dynamic display of print and digital content within North America showrooms, meticulously tailored to reflect campaign themes, sales priorities, and event objectives.Optimized efficiency by streamlining the input process for avanserie sample sets across all North America showrooms through SAP, working closely with local Sales Operations and the Go-To-Market team in Italy to enhance operational effectiveness.

Directed the strategic management of space, facilities, and samples within the EssilorLuxottica Miami Showroom, facilitating seamless sales, educational, and networking events across four distinct sales channels: Department Stores, Wholesale Key Accounts, Independent Retailers, and Travel Retail.Orchestrated the coordination, scheduling, and seamless execution of sales meetings, buying days, press events, and brand immersions, ensuring alignment with organizational objectives and stakeholder expectations.Led the strategic oversight of the avanseries sample set, orchestrating its management, merchandising, and precise organization. Maintained meticulous inventory records and seamlessly fulfilled requests for sales, photoshoots, and events, both within and beyond the showroom premises.Coordinate, schedule and support sales meetings, market weeks, press events and brand immersions. Manage, merchandise and organize avenseries samples set, as well as keep inventory of them, fullfil requests for sales, photoshoots, events and shows outiside the showroom.

Spearheaded the meticulous management of the avanseries sample set supporting the company's three diverse sales channels: Department Stores, Wholesale Key Accounts, and Independent RetailersEffectively oversaw the inventory of existing and live samples, implementing strategic measures to pull discontinued items and reallocate them to the Distribution Center.Developed and executed a comprehensive distribution strategy, ensuring fair and equitable access to avanseries samples across all sales channels. Collaborated closely with sales teams to prioritize allocation, aligning with market demand and strategic objectives to maximize impact and drive sales success.

As a vital part of the marketing, sales, and merchandising team, I was responsible for crafting compelling press releases and newsletters to enhance both public relations and internal communications initiatives.Generated comprehensive visual merchandising reports and facilitated the seamless import and export of orders across the expansive region spanning North, Central, and South America, as well as the Caribbean and bordering territories.

Communications and Marketing intern, responsible for managing social media accounts for MasterCard, Kaiser Permanente, The Clorox Company, and Copa America 2016. Conducted research for the presence of this companies in Latin America and production assistant of two commercials for The Clorox Company.

Assistant to the Managing Editor, writing blog posts on high end events, restaurants, stores and places for one of the most exclusive magazines in the North American market.

Assistant producer for the most viewed and popular youth oriented show in El Salvador. In charge of the coordination, settings, topics discussed and guests speakers attending the show.

Part of the creative and design team that developed advertising campaigns, covering digital, print and audio media.