Toni Calderon is a Chief Operating Officer @ Maximo Capital | Advisory Board Member at GridRival. They possess expertise in sponsorship, marketing, public relations, brand development, social media and 43 more skills. Colleagues describe them as "Toni is a very professional individual, yet very friendly. Always reliable and on top of everything. He is a great person to work with.", "I am very fortunate for having Toni as mentor at Casus, he is someone that has worked in the racing industry for a long time and posses a lot of knowledge about the sports and the business side of it. I am always amazed by his capacity to multi-task; in occasions he would be managing 3 different drivers in three different series and in two different states during a single weekend, ensuring that each one of the are well taken care off. I know that he is truly the ONE option for drivers who are wanting PR and representation in the US not because I work with him but because I have seen him in action and I can guarantee that no one will take care of a racing program like Toni; from sponsors, PR, Representation, Media, Social Marketing, to Brand Activations and B2B Development.", and "While I was Manager for Hispanic Initiatives at Champ Car World Series, Toni successfully engaged, brought and managed the last true Mexican Partnership for the Series: Corona. He demonstrated a tremendous ability to conceive and execute a number of unique marketing and promotional initiatives to maximize the ROI for his Partners. On many occasions he worked directly with marketing agencies to find, develop and implement marketing and advertising programs throughout Mexico and US looking for new opportunities to showcase his Team, Drivers and Sponsors. I cannot recommend Toni more highly. He will, without any doubt, be a great asset to any organization that desires to create a positive public image and grow their business."