Danielle Caldwell Email & Phone Number

Portland, OR, US

Cincinnati, OH, US

Designing more informed patient experiences and improving patient-provider engagement across the care journey.

• Seeking a design leader role in health tech, work apps, or e-commerce industries.
• 10 years of designing product experiences (UX) in highly regulated industries such as health tech, legal tech, and e-commerce.
• 5+ years of experience leading high-output distributed design teams in B2C and B2B Enterprise SaaS platform solutions. Average team size of 4-8 designers, including FTEs and contractors.
• Highly skilled at hiring and developing strong design talent through career planning, 1on1 coaching, mentoring, and building performance management frameworks that create clarity and equity across the design.
• Adept at working cross-functionally within and across product development teams to execute quality designs, mitigate risks, and manage tradeoffs throughout the software development lifecycle (SDLC).
• Proficient at breaking down high-level strategy into tactical, executable design solutions that lead to measurable design value.

Santa Barbara, California, US

• AppFolio offers all-in-one cloud-based SaaS applications to assist property management professionals with leasing, maintenance, and accounting needs.
• Oversaw the experience design vision, strategy, and implementation of AI-enabled property management tools for the entire 70+ person Maintenance Domain.
• Managed four Designers (associate and mid-level). Promoted one Designer and set two Designers on track for promotion through personalized coaching, career planning, and connecting Designers with training and internal.
• Supported Product Development delivery against strategic OKRs across all five Maintenance Domain product development teams by collaborating with my cross-functional leadership squad to monitor team health and remove.
• Promoted a culture where Designers feel psychologically safe giving and receiving critical feedback by coordinating weekly design review ceremonies for the entire UX organization of 50+ Designers.

Tigard, Oregon, US

• Driveway is an online automotive retailer and part of the Lithia network—one of the largest automotive retailers in North America and #145 on the Fortune 500.
• Exceeded company transaction run-rate conversion targets by 27% in 2022 by driving the execution of UX/UI enhancements to the search results page and checkout flow to optimize the car-buying experience for usability.
• Increased design review approval rates by approx. 40%, reducing the time to market for new features by pairing closely with Designers in Figma to explore and articulate design decisions, and help them practice.
• Clarified Design ownership and accountability by facilitating weekly cross-functional design planning with Product Development to identify, scope, prioritize and assign work for eight to ten Designers, including two.
• Increased transparency to how Designers are evaluated and rewarded by drafting and launching a performance management process for the entire 30+ experience design.
• Administrated the rollout of LinkedIn Learning to the entire 80+ Product Development Organization. Partnered closely with HR Learning Team to test and evaluate multiple Ed-Tech platforms.

New York, New York, US

• Epiq is a worldwide provider of business services, offering a suite of SaaS applications and productivity tools designed for legal professionals to streamline case operations.
• Unified branding and user experience across an ecosystem of approx. 12+ separate product and service platforms via the implementation of a new design system. Provided monthly updates to VP leadership on progress toward.
• Aggregated multiple product platforms into a first-of-its-kind single client portal dashboard to streamline the customer experience, providing customers with deeper insight into their business processes.
• Collaborated cross-functionally with Product, Design, Engineering, Product Marketing, and Sales to review Product roadmaps, align Product strategy, understand technical constraints, and define a UX design vision for a.
• Paired with Designers to produce deliverables such as sitemaps, personas, mockups, and prototypes to eliminate ambiguity and build consensus from stakeholders and validation from customers.
• Doubled the size of the in-house Product Design organization from three to six Designers to deliver core features of the platform. Promoted design advocacy by partnering with HR to establish a progressive career track.

New York, New York, US

• Leading user experience strategy for the Bankruptcy Solutions business resulting in increased usability, performance, and customer satisfaction of business tools.
• Gathered stakeholder feedback and business requirements to redesign (front-stage) corporate restructuring website to optimize search for target external user personas so legal professionals and the public can more.
• Redesigned (back-stage) case management CMS to incorporate new corporate restructuring website features and content so internal case managers can customize site content to client’s needs.
• Updated corporate restructuring phone app with refreshed brand logo and assets. Created a style guide and documented design specifications to support agile development.
• Partnered with Product, Engineering, and Business Analysts to develop a path to monetization for the website by launching a self-sign-up experience and customized dashboard access with paid tier subscriptions. Created.

Kansas City, Missouri, US

• Making electronic medical record software simple, smart, and a natural extension of clinical workflows so providers can spend more time caring for patients and less time battling technology.
• Partnered with cross-functional product team members to research, explore, design, and implement enhancements to mPage EMR software to optimize for patient hospital discharge with multiple contributing care providers..
• Collaborated with strategists, architects, and developers to optimize clinical imaging tools to better illustrate how patient conditions evolve (heal) during treatment. Conducted shadowing visits with healthcare.
• Delivered high-fidelity wireframes, prototypes, high-fidelity mockups, and scripts for usability testing. Facilitating stakeholder interviews and collaboration sessions for development teams.
• Co-developed user experience education training. Instructing classroom training sessions to give solution designers and clinical strategists a crash course in user-centered research and design. Developed a virtual.

Kansas City, Missouri, US

• Collaborating with innovation teams to seamlessly integrate strategy, design, research, and engineering throughout the product development process for technology-enabled gifts.
• Co-invented recordable photo frame with user-defined interactive zones. US patent 14541840.
• Contributed to concept development for Blooming Expressions top performing Mother’s Day gift line.
• Shaped design concepts and user experience development for Text Bands; a wearable tech toy for tweens that encourages face-to-face connecting.
• Created and delivered internal training course to educate creative partners about Design for Experience.
• Played a key role in establishing and defining the industrial design position for product development.

Kansas City, Missouri, US

• Supported Creative Brand Strategy by acting as a design/visual expert. Tackled tough conceptual problems and help corporate, business units, innovation teams, and subsidiaries develop more emotionally compelling.
• Design consultant on several Hallmark.com social networking service applications.
• Co-lead early explorations to convert Hallmark character content into interactive mobile applications.
• Saved the company thousands of dollars by developing vision statements, processes, and frameworks in house; acting as an internal consultant.
• Stewarded the essence of the brand and inspiring teams to extend the brand into new spaces through concepting and exploring partnerships.
• Co-lead parallel project teams to design an internal asset management tool for creative content.

Kansas City, Missouri, US

Supported creative strategy development by researching and concepting future focused solutions.

Syracuse, New York, US

Managed a catering staff for on campus events.

Fabric Horse provides quality custom-made utilitarian goods for urban life. Worked directly with the owner to process customer orders. Selected fabrics and created color pallets for individual orders and developed swatch library to streamline ordering process.

Bloomington, Illinois, US

Assisted insurance agents in customer services.

Bachelor'S Of Industrial Design, Industrial And Interaction Design

Summer Graphic Design Workshop, Temple Japan Campus