Full-time Coordinator of Social Media and Marketing at Franklin College.

Social media planning and expansion: Create, execute and manage annual social media editorial calendar, in accordance with agency communications plan, which includes educational campaigns that promote IDEM initiatives, programs and partners. Conduct initial audit report of current social media channels (Twitter, Facebook, Instagram, YouTube, LinkedIn) to review data, analytics, opportunities and threats. Create annual social media editorial calendar to increase social media engagement and followers. Conduct ongoing analysis of social media reporting tools and data to measure success or make changes to strategies and tactics. Travel and attend outside events to record information and take photos for social media opportunities. Develop waiver or SOP for sharing photos of IDEM staff and/or members of the public on social media, extranet, etc. Research and stay up-to-date on environmental-related celebrations, activities and holidays. Plan social media posts/campaigns to highlight these activities.Create repository of evergreen content: Generate original evergreen content through a variety of mediums (print, photo, audio, video) to be used internally and externally. Attend internal and external events to gather information for future newsletter stories, social media posts or other forms of communication. Meet with staff to determine future opportunities for stories, videos, photos, etc.Manage monthly internal newsletter IDEMInsider: Write, edit and publish IDEMInsider by the first week of each month. Develop content and story ideas that are timely and relevant to IDEM staff. Work with IDEM staff to obtain necessary information and contributions for the newsletter. Using InDesign, decide placement and layout of newsletter stories and photos. Use reporting tools to determine monthly read rate and clicks; make adjustments as needed

- Establishing relationships with clients and communicating their goals and ideas with Sales Teams- Effectively communicate goals and issues to a variety of marketing team members- Ensure client satisfaction, manage projects, schedule meetings, and assist marketing team members- Manage $4,000 to $7,000 monthly Social Media Ad Budgets.

- Research best practices for social media management and provide Dr. Denker an annotated bibliography with useful information. - Create and publish original, high-quality content relevant to our brand (students, alumni, teaching, research, and community-based initiatives). - Utilize the reporting functions on social media pages to track post-performance. Report likes and follows on the page and connects that data to which posts perform the best and will continue to perform well. - Research trending hashtags on each social media platform and departments of communication studies. - Perform a competitor analysis of the department's top competitors, whether that be other departments within Ball State or communication studies departments at other universities.- Create a social media strategy based on analytical research of the social media pages.- Advocate for the adoption and implementation of B2B social media strategy within BitLoft, influencing overall business and marketing initiatives.- Build, measure and optimize all paid marketing (Google, Facebook, Twitter, LinkedIn and more) using vendor-specific dashboards.- Perform keyword research, build lookalike or similar audience sets for campaign targeting.- Stay up-to-date with digital ad trends, potential new channels, and programmatic media buying.- Support the needs of Marketing Managers and Segment Leads.- Follow established workflows for the lifecycle of marketing programs, including creation, review, approval, distribution, analysis, optimization and archival.- Manage $100 to $500 monthly Social Media ad Budgets

- Managing social media content on the platforms (Facebook, Twitter, LinkedIn, etc..) of the McKinley Avenue Agency of Ball State University.- Collaborating with the Marketing Creative Team on marketing strategies.- Writing and editing articles/blogs, researching Potential Clients, and assisting other teams with marketing related tasks.- Utilize the reporting functions on social media pages to track post-performance. Report likes and follows on the page and connects that data to which posts perform the best and will continue to perform well. - Research trending hashtags on each social media platform and departments of communication studies. - Perform a competitor analysis of the department's top competitors, whether that be other departments within Ball State or communication studies departments at other universities.- Create a social media strategy based on analytical research of the social media pages.- Advocate for the adoption and implementation of B2B social media strategy within BitLoft, influencing overall business and marketing initiatives.- Build, measure and optimize all paid marketing (Google, Facebook, Twitter, LinkedIn and more) using vendor-specific dashboards.- Perform keyword research, build lookalike or similar audience sets for campaign targeting.- Stay up-to-date with digital ad trends, potential new channels, and programmatic media buying.- Support the needs of Marketing Managers and Segment Leads.- Follow established workflows for the lifecycle of marketing programs, including creation, review, approval, distribution, analysis, optimization and archival.- Monitor the effectiveness of marketing initiatives and recommend adjustments to improve results.• Digital Marketing• Public Relations• Marketing strategy• Key Performance Analysis• Social Media Marketing• Marketing Research• Word Press • Twitter Ads• Instagram Ads• YouTube Ads• Blogging• Hootsuite • Buffer• Snap Chat• HubSpot