Caleb Bartlett Email & Phone Number

Katy, Tx, Us

Houston, Texas, United States

- In house lead generation planning, strategic development, and execution of all marketing and sales programs for RockStar Capital who manages 4000+ apartment units.- Provide reputation management solutions through monthly monitoring and reporting for 22 assets.- Oversee the development of creative, collateral, and promotion material including brand development and repositioning.- Implement and supported SEO/SEM strategies and online reputation marketing.- Produce marketing plans, goals, resources, and strategy to the Property Managers and Regional Property Managers- Update and coordinate with our lead training director to train and develop CRM and accounting software strategies- Identify benchmarks for measuring impact while increasing profitability and drive traffic to underperforming assets.- Coordinate with over 50+ marketing vendors to ensure tactical sales and marketing approach- Develop a lead generation plan for acquiring new community investors- Lead development for Hubspot CRM implementation including workflows and cost analysis

-Support the VP of Marketing in the execution of a strategic paid search and affiliate marketing annual plans that integrates with organizational marketing initiatives.-Consistently review web analytics provided by Google Analytics and internal CRM for search, marketing mix modeling and digital attribution tools, and agency reporting platforms to identify trends in lead generation/optimization.-Create and control all PPC spends providing insight and recommendations for internal operations.-Partner with website professionals and their SEO team, the analytics team, to ensure key sales drivers have the proper coverage and marketing messages on all community websites.-Work with ILS's to provide communities with the highest lease ready leads at lowest costs.-Create and help execute monthly and yearly marketing budgets along side the Director of Marketing.-Forecast/reforecast traffic performance of all digital outlets based on budgets, updates to strategy, planned testing and attribution tool influences.-Work with onsite teams to develop and deploy sales and marketing strategies in all things social media, lead management and online reputation.

Houston

-Support the Director of Marketing in the execution of a strategic paid search and affiliate marketing annual plans that integrates with organizational marketing initiatives.-Consistently review web analytics provided by Google Analytics and internal CRM for search, marketing mix modeling and digital attribution tools, and agency reporting platforms to identify trends in lead generation/optimization.-Create and control all PPC spends providing insight and recommendations for internal operations.-Partner with website professionals and their SEO team, the analytics team, to ensure key sales drivers have the proper coverage and marketing messages on all community websites.-Work with ILS's to provide communities with the highest lease ready leads at lowest costs.-Create and help execute monthly and yearly marketing budgets along side the Director of Marketing.-Forecast/reforecast traffic performance of all digital outlets based on budgets, updates to strategy, planned testing and attribution tool influences.-Work with onsite teams to develop and deploy sales and marketing strategies in all things social media, lead management and online reputation.

Houston

-Work with CMO to develop, execute, and continuously refine a social and paid advertising strategy, supporting editorial calendar.-Manage the online brand on social sites such as: Facebook, Google+, LinkedIn, Nextdoor, Angie’s List, Yelp, Instagram, Google Maps, Snapchat, YouTube, etc.-Interact with customers to build a deeply interactive social presence after a sale. This includes social reviews, social proof and general “love” to the community.-Build and implement a social media policy.-Offer internal social media training.-Select and monitor KPIs for social and paid advertising.-Work closely with Content Manager -Identify strategic online relationships with vendors, and identify other social partnership and syndication opportunities to reach and educate new customers-Keep learning about industry best practices for social and paid advertising strategy-Help develop the voice of the brand

- Provide assistance and support to the internal fraud prevention and monitoring program. Assist in establishing the internal fraud prevention framework, policies, procedures, reporting and methodologies.- Stay abreast of existing, new and emerging fraud trends as they relate to financial institutions and develop strategies to protect the Corporation from these initiatives.- Identify areas of potential fraud risk in new and existing products/services. Determine adequate internal fraud prevention controls to minimize losses and risks.- Analysis fraud loss data and recommend policy or procedural changes based on analysis of trends and other findings.- Assist with internal and external fraud investigations.-Develop a concise reporting template that provides insight and awareness around Internal Fraud Prevention activities and risk on a quarterly bases.