Vice President of Insights specializing in understanding the consumer experience and value within: HospitalityEntertainmentRestaurantsSportsService GroupsStrategic guidance in both Qualitative and Quantitative arenas, as well as proprietary research development / execution including assignment and questionnaire design, moderating, facilitating, analysis and reporting. Develops game-changing insights by understanding the consumer experience within a variety of contexts - particularly when purchasing something of experiential value. Shapes insights into relevant and salient stories so stakeholders “get it” - and more importantly, can act on it, internalize it, and socialize findings within their organization. Builds client relationships through understanding categories and business as if it is my own and ensures all studies are uniquely tailored to address clients' needs.Client composition is composed of the world's premier brands and marketers including Chili's, Outback Steakhouse, Hooter’s, Bonefish Grill, Carrabba’s Italian Grill, Maggiano’s Little Italy, Auntie Anne's, Cinnabon, Red Robin, H&R Block, Prudential, The Food and Drug Administration, National Geographic, MillerCoors, PepsiCo, Grupo Bimbo, Frito Lay, Tropicana, Gruppo Campari, The Academy of Country Music, Lyft, ConAgra, Johnsonville, GAP Inc., Old Navy, SC Johnson, Clorox, Wrigley, The Travel Channel, Merck, and many others.

Vice President of Consumer Insights, specializing in proprietary Qualitative research methodologies and analytics. Providing full-service research tools to develop strategic understanding of consumers through both qualitative and quantitative insights. Client composition is some of the world's premier brands and marketers including H&R Block, Prudential, National Geographic, MillerCoors, PepsiCo, Frito Lay, Tropicana, Gruppo Campari, ConAgra, Johnsonville, Grupo Bimbo, Chili's, Outback, Auntie Anne's, Cinnabon, GAP Inc., Old Navy, SC Johnson, Clorox, Wrigley, The Travel Channel, Dell, Red Robin, and many others.

Director of Consumer Insights for a full-service, boutique research agency providing strategic consulting leveraging proprietary qualitative/quantitative methodologies. My clients are some of the world's premier brands and marketers, and I love every single one of them!

Senior Manager of Consumer Insights, specializing in proprietary Qualitative research methodologies and analytics. Full-service research agency providing strategic consulting helping clients better understand and communicate with their consumers through both qualitative and quantitative methodologies. My clients are some of the world's premier brands and marketers including MillerCoors,PepsiCo, Frito Lay, Tropicana, Gruppo Campari, Johnsonville, Carrabba's, Outback Steakhouse, GAP, Inc., Old Navy, SC Johnson, Clorox, Wrigley, The Travel Channel, Dell, Red Robin, and many others.

Sr. Management for full-service research agency providing strategic consulting helping clients better understand and communicate with their consumers through both qualitative and quantitative methodologies. My clients are some of the world's premier brands and marketers including MillerCoors,PepsiCo, Frito Lay, Tropicana, Gruppo Campari, Johnsonville, Carrabba's, Outback Steakhouse, GAP, Inc., Old Navy, SC Johnson, Clorox, Wrigley, The Travel Channel, Dell, Red Robin, and many others.

Meeting individual goals since 2009 in a strong family atmosphere of accountability and camaraderie. www.crossfitktown.com

-Assisted professor in refining and developing more accurate scaling items to determine communication patterns.-Organized citations for more convenient access.Assisted professor in executing research and experiments in creating new communication theories.