Caleb Braff Email & Phone Number

Saint Paul, Mn, Us

Saint Paul, Mn, Us

Burnsville, Minnesota, United States

Define product strategy and roadmap:• Manage global product portfolio and evaluate potential for new products• Manage product portfolio lifecycle• Analyze market and market trends and identify end-user/customer needs• Monitor competitor products and conduct regular benchmarks• Gather and prioritize product and customer requirements• Define target markets and generate market dataJustify the relevance of a new product:• Set pricing to meet revenue and profitability goals• Propose an overall budget to ensure success• Provide financial and technical justification for product selection and definition, and prioritize product development plans. Assess financial requirements to launch products and potential return on investment• Consult with engineering regarding packaging of features, cost estimates or requirements, physical/mechanical look and features of productsSupport product development:• Define and document commercial requirements specification• Work with external third parties to assess partnerships and licensing opportunities• Lead cross-functional teams to create products and manage the product development process from concept through development and manufacturing• Ensure product data sheets accurately reflect specifications and capabilities of productDrive the product introduction on the market:• Define price strategy for new products following value based pricing process• Create and be in charge of product messaging, positioning, features, benefits and USPS for end users and customers• Partner with sales and marketing to prepare and deliver presentations and materials that educate sales personnel and customers on functionalities and features of products• Participate in key sales situations• Create, author, publish and disseminate marketing collateral to all relevant parties• Work with internal teams to plan trade shows and create effective demonstrations• Train sales force, dealer and rep firms on product capabilities and features

Burnsville, Minnesota, United States

Minnesota, United States

Bachelor Of Science (Bs), Electrical Engineering

Associate Of Science (As), Engineering

Associate Of Arts (Aa)