Leading content insight initiatives to transform the travel booking experience by helping travelers find the best properties for them and creating content learning loops to continuously improve the marketplace.What I do:Lead the AffinityNext platform, which manages affinities by tagging properties with key travel concepts using traveler sentiments, POI location, property attributes, and latent image information to enhance personalization and increase booking conversions.Lead the Content Network Effects (CNE) platform; detect and validate marketplace signals that need to be changed or fixed, using crowdsourced traveler feedback to create more accurate, validated insights from travelers and generating insights for partners.Lead the Content Direct Feedback (CDF) platform for capturing real-time traveler input across Expedia's platforms for continuous improvement.Guide the implementation of machine learning solutions to automate property tagging and build content learning mechanisms to analyze customer feedback at scale.I'm passionate about turning travel data into practical solutions that enhance personalization and transparency, benefiting both travelers and hospitality partners.

Successfully creating and leading adaptive, ambiguous, complex programs for multiple technical products in travel Defining and implementing agile frameworks to manage and improve team execution and deliveryFacilitating collaboration with stakeholders with varied perspectives to come up with effective solutions and roadmaps for entire product portfolios Applying and adapting effective coaching and consultancy practices to manage program challengesWorked with AI/ML engineers and data scientists on evolving and developing and models for various business problems within the travel industryFacilitating recruitment and retention of talented team members

Successfully creating and leading adaptive, ambiguous, complex programs for multiple technical products Defining and implementing agile frameworks to manage and improve team execution and deliveryFacilitating collaboration with stakeholders with varied perspectives to come up with effective solutions and roadmaps for entire product portfolios Applying and adapting effective coaching and consultancy practices to manage program challengesFacilitating recruitment and retention of talented team members

Helped developed GTM, roadmap, strategy generating new opportunities with 1.5M+/yr additional revenue for a 0-to-1 productRealized additional revenue by developing and launching features to optimize funnel conversions and identify funnel leaksDeep understanding of user segments, user journey, JTBD, pain points, market gaps; to concretize and refine product strategy for market fitUse insights from data via experimentation, network analysis, time series analyses to increase mobile adoption by 30%Use statistical algorithms and techniques such as multivariate testing and time series analyses to uncover deep insights and patternsCreated a prioritization framework that reduced time to valueDeveloped go to market plans for several product featuresDeveloped a framework for managing product feedback and requestsLead design sprints in collaboration with engineering and designCoach the team on agile delivery and implementation1 direct report

Develop product strategy, roadmap & GTM for internal toolsExecute A/B and multivariate tests to deliver KPI improvements on several, diverse internal productsConduct design sprints to manage and execute internal and external stakeholder requirements for UI/UX and BI experiencesEstablished strong relationships with technical, upper management, and delivery teamsManage programs using SAFeDevelopment of BI/Insights reports that expertly show product performance to C-LevelHelped evolve platforms using incorporate propensity scoring and attribution modeling to improve recommendations Developed strong thinking and analytical skills for tackling ambiguous problems; use relevant metrics and data to gain alignment and motivate my team to deliver on commitments and KR’sIdentify and track system of metrics that show adoption and product stickinessPeople manager of 4

Create roadmaps and GTM strategies to deliver product features for several 1-to-N productsCritical thinking and use of frameworks to understand business processes and challenges in order to meet unique business needs and objectives Ensure alignment of roadmaps with company objectives and missionWrote user stories and created PRD’s for design and engineering teamsConduct technical agile assessments to reveal gaps in product development processes and provide mitigating solutionsServe as Agile coach and mentor to spread agile best practices Developed and refined the ability to quickly establish trust and relationships with peers and stakeholders

Developed the product discovery, strategy, launch and go-to-market of an Interest Rate Comparison product that helped customers compare financing across major financial organizations which led to massive improvements in customer engagement and conversionWorked with a cross-functional team to develop several 0-to-1 productsDesigned and launched A/B experiments etc. to detect leaks in funnels and improve conversion ratesPartnered with PMs and engineering leads to encourage an experimental mindset, agile processes and focus on learning Evangelized product vision; gain alignment with stakeholders using data Strong reliance on data/BI using tools such as Google Analytics to identify patterns, trends, and generate deep insights on product performance and feature adoption for high growth products and servicesAdopted attribution models, propensity scores, and time series analyses to identify funnel leaks and uncover growth opportunities Developed the ability to understand critical business processes and challenges in order to meet unique business needs and objectives Defined project scope, goals, and deliverables to ensure consistency with company strategy, goals, mission and commitmentsManage backlog of user stories and requirements for design using defined frameworks

Managed the delivery & lifecycle of the cornerstone product for real estate marketing for the agentsManage a team of application engineers and web developersTaught lessons on Agile concepts to further understanding of agile values and principlesExpanded existing application capabilities and performanceDeveloped and maintained BI dashboards to report on product performanceCreated an agile workflow for bug fixes, new features development and special projects by standardizing a LOCAL -> DEV -> STAGE -> PRODUCTION environmentWrote user stories and defined requirements for design and engineering teamsDeveloped what-if capacity scenarios to meet hardware and software needs to future proof applicationsRecruited and managed 4 engineersEstablished a software release cycle used across entire company to manage software releases and provide support for customersCreated a reporting framework to support the company’s reporting needs4 direct reports

Lead and manage a team of designers and developersIdentified the business opportunity; managed the development, strategy, and go-to-market for a scheduling and resource allocation productWrote user stories and defined requirements for design and engineering teams for a 0-to-1 productUsed Kanban for product work combined with traditional Sprint ceremoniesHelped develop and maintain customer accounts Served as product evangelist and marketerUse NLP processing to extract insights from and trends for UGCDefined project scope, goals, and deliverables to ensure consistency with company strategy and commitments

Programmer in Java, C#, .NET, Adobe Flex, Coldfusion, MySQL, TSQL, JavaScript, HTML5, ActionScript, XMLImplement common frameworks for Logging, Testing, Integrations, Debugging, memory optimizationDeveloped and integrated several applications, services with external systems via API’sExtensive database operations and experience including: data scrubbing, data formatting, writing SQL queries, server management, provisioning, query optimization, ETL, backup and recovery, capacity planning etc.ScriptingOccasionally served as ScrumMaster and Product ownerTesting: Conducted Integration, Performance, Unit, Regression tests etc.QA/QC, Peer code reviewsOther abilities/experience: JSP’s, Servlets, Spring, log4J, Use Case diagrams, Version Control, Regex, UML, XML, CVS, Tortoise, SVN, Scrum, documentation

Manage multiple computers, printers, other network devicesCustomer support of software/hardware of network devices and services Troubleshoot technical problems for staff and students Network programming and configuration, Network security and protection: antivirus and group policy controlsProvided support for network devices: printers, scanners and copiers etc

Worked within IT department; developed ability to troubleshoot technical problems, ability to relate with executives and solve their technical problems, Exposure to enterprise storage systems