Caleb Castro, Ms

Caleb Castro, Ms Email and Phone Number

Senior Manager | Experience Strategy and Design @ Universal Destinations & Experiences
Orlando, FL, US
Caleb Castro, Ms's Location
Orlando, Florida, United States, United States
Caleb Castro, Ms's Contact Details

Caleb Castro, Ms work email

Caleb Castro, Ms personal email

Caleb Castro, Ms phone numbers

About Caleb Castro, Ms

Agile Product Leader with a focus in Direct-To-Consumer Products and Marketing. Successfully launched 11+ projects with allocating multi-million-dollar budgets. Enrolled 250K+ consumers into subscription memberships. Created 1,000+ omnichannel marketing campaigns for ecommerce sales. Overall, a really nice guy 🤓Specialties:Product Launch & RunPublic SpeakingAgile Project ManagementData AnalysisBusiness & Cost AnalysisCustomer Experience ManagerSolutions Architect Go-To-Market LeaderProduct ManagementUser Story WritingDevelopment Team LeadTechnical Requirement GatheringSocial Media MarketingMulti-Channel MarketingOTT & App Development

Caleb Castro, Ms's Current Company Details
Universal Destinations & Experiences

Universal Destinations & Experiences

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Senior Manager | Experience Strategy and Design
Orlando, FL, US
Caleb Castro, Ms Work Experience Details
  • Universal Destinations & Experiences
    Senior Manager | Experience Strategy And Design
    Universal Destinations & Experiences
    Orlando, Fl, Us
  • Adventhealth
    Senior Manager | Consumer Innovation
    Adventhealth Jun 2023 - Present
    Altamonte Springs, Fl, Us
    As the Senior Consumer Innovation Manager, I play a pivotal role in leading and building a high-performing team to execute our strategic vision for new innovation projects and designs. I am responsible for driving innovation initiatives, fostering a culture of creativity, and mentoring and collaborating with my team to achieve outstanding results. My leadership is instrumental in shaping the future of consumer experiences within the organization.Leadership:•Define and communicate a clear strategic vision for innovation projects and designs, aligning it with the overall organizational goals and objectives•Empower and motivate team members to think creatively, take calculated risks, and embrace a consumer-centric mindset•Foster a culture of mentorship, continuous learning, and personal growth within the team•Provide guidance, coaching, and constructive feedback to team members, helping them develop their skills and professional expertiseStrategic Vision:•Develop and execute a comprehensive consumer innovation strategy, identifying areas of opportunity for new products, services, and experiences•Stay abreast of market trends, emerging technologies, and best practices to drive innovation and maintain a competitive edge•Drive the end-to-end innovation process, from ideation and concept development to implementation and launchStakeholder Management:•Build strong relationships with key stakeholders, including senior leaders, business partners, and external partners•Collaborate closely with stakeholder needs, priorities, and expectations, ensuring alignment with innovation initiatives•Communicate project updates, milestones, and results to stakeholders, demonstrating the impact of innovation efforts
  • Adventhealth
    Manager | Consumer Innovation
    Adventhealth Dec 2021 - Jun 2023
    Altamonte Springs, Fl, Us
    Lead a team embracing a “consumer first” mentality to design, solution, and manage innovative products and services that deliver value. Utilized strong execution with cross-functional team collaboration, strategic innovation, exceptional communication, a working knowledge of human centered design, and the ability to lead teams and define new products and services. Knowledge of product definition combined with communication skills and analytical abilities will shape how consumer experiences are designed, deployed, and managed across AdventHealth.•Deep knowledge of digital technologies, with an eye toward the continual change in Consumer technology, including but not limited to wearables, screen-less UI, artificially intelligent bots and voice recognition•Research best-in-class consumer experiences and industry best practices, pain points, and lessons•Manage ongoing stakeholder and team communication and engagement on needs, opportunities, priorities, roadmaps, and impact.•Identify and prioritize areas of opportunity to improve the interaction and engagement between consumers and AdventHealth at various connection points•Organize, motivate, and lead a team to define and deliver coherent, consistent, intuitive, and high-quality experiences for Consumers and care teams across all interaction points and digital channels•Ensure consumer strategies have defined, measurable, and value-based milestones aligned to co-developed OKRs.•Derive opportunities through a data-driven analysis and decision process; synthesize insights based on consumer insights, market research, behavior analytics, and AdventHealth strategic priorities.•Define readiness criteria to launch newly developed products & experience across all AdventHealth markets including creation of strategic playbook, success metrics, and points of value.•Collaborate with leaders as part of a matrixed organization to integrate strategy and business goals of every initiative to consumer touchpoints and journeys
  • Adventhealth
    Technical Product Manager
    Adventhealth Sep 2020 - Dec 2021
    Altamonte Springs, Fl, Us
    •Launched Care Advocacy – A health concierge service using real time chat messages – and enrolled 50,000+ patients in less than 3 months•Lead cross-functional teams of 34 Engineering, UX, Technology & Operations developers to design, develop and deploy new digital products through an agile product development lifecycle•Wrote 1,000+ user stories to include complex product specifications while accounting for design challenges and external dependencies requiring split second decision making•Integrated Care Advocacy into 4 separate platforms: Apple Watch & Google Wear, artificially intelligent bots for web and mobile, iOS & Google apps, and Mobile Web.
  • Lake Harbor Community
    President
    Lake Harbor Community Jan 2021 - Present
    Edgewood, Florida, Us
    My primary responsibilities include overseeing and executing the HOA's policies and decisions, conducting regular meetings, and ensuring compliance with regulations. I act as the main point of contact for residents, addressing concerns, and resolving conflicts. I manage the association's budget, financials, and vendor contracts. I collaborate with the board of directors, enforce rules and regulations, and work towards maintaining the community's overall well-being. Strong leadership, effective communication, organizational skills, and a thorough understanding of the HOA's bylaws and procedures are essential for success in this role. As HOA president, I play a vital part in fostering a harmonious living environment and enhancing property values within the community.•Principal liaison with the City of Edgewood for Lake Harbor•Appoint committees. Ensure each has a charter, objectives and the resources to meet them•Coordinate people and resources. Encourage the teams and monitor their progress toward their objectives•Anticipate problem areas and coordinate resources. Process a solution which not only solve our problem but improve our condition•Enhance the community brand. Extend the association outside of the neighborhood - to the city, real estate professionals and others•Be a team builder. The quality of the team determines our success - at problem-solving, maintaining and improving our condition and the quality of life•Identify future leaders. One of them is a future president. Work with them; include them in some of your activities so they can see how it works and how things are done•Foster a team spirit. Individuals working together, supporting each other, depending upon each other, encouraging and commending each other build constructive momentum - anything can be done and any obstacle overcome
  • Castro Communities
    President
    Castro Communities Apr 2022 - Present
    I head the field operations, advertising and strategy of our team in the Florida market. Our vision is to help people discover their dream home whether they are starting from the ground up or renovating a diamond in the rough. Much of these successes come from abandoning the current way production construction approaches building. A house should be more than a roof over your head. It should support your families' passions, expansion, and future. Every home has a way to mature and advance with community technologies. These changes increase your home's purpose in the neighborhood. Items like Solar Power and Intelligent Water Systems are simple areas to change how your house operates. Approaching the future as not only a homeowner but a community member builds stronger neighborhoods for everyone.•Oversee 100% of the company's P&L, including field operations, marketing and strategy team•Focus on building a high-performance culture delivering superior investor returns•Head of company-wide sales, procurement, product development and construction operations functions•Drive objectives for market leaders managing commercial and residential client portfolios•Align on emerging technologies which can enhance the business and future construction projects by including Solar Power, AI Architecture, VR home inspections, Intelligent water reclaim management systems and more
  • Nbcuniversal Media, Llc
    Product & Services Manager | Direct-To-Consumer
    Nbcuniversal Media, Llc Apr 2019 - Sep 2020
    New York City, Ny, Us
    •Promoted to manage products and services for GOLFPASS; a subscription ecommerce and content membership for golfers•Lead software development of features on 4 platforms: desktop & mobile web, apps, and OTT•Developed roll out plans for each of the 25 business units operating the subscription membership•Facilitated quality testing on domestic and international products•Created and managed content by coding HTML assets site wide for web, apps, and OTT
  • Nbcuniversal Media, Llc
    Project Manager | Golfpass
    Nbcuniversal Media, Llc Oct 2018 - Apr 2019
    New York City, Ny, Us
    •Promoted to lead the launch of GOLFPASS•Orchestrated 13 teams and migrated 100,000 members to one platform•Combined 4 separate business units to operate under one membership product•Migrated all revenue, acquisition, marketing, and production features for previous 4 business units•Launched the GOLFPASS product, websites, apps, and physical benefit delivery tools in under 180 days
  • Nbcuniversal Media, Llc
    Senior Project Manager | Business Services
    Nbcuniversal Media, Llc Mar 2018 - Apr 2019
    New York City, Ny, Us
    •Researched and acquired 8 new business technologies for GOLFNOW Plus•Ran 40+ golf courses’ websites, emails, social, text messages, and e-commerce environments•Crafted 100,000+ impact marketing campaigns for email, web, Facebook, Instagram, Twitter, and Google•Built a 6-week training program for team adoption of new technology covering 32 products & services
  • Nbcuniversal Media, Llc
    Senior Marketing Specialist
    Nbcuniversal Media, Llc Aug 2017 - Mar 2018
    New York City, Ny, Us
    •Created and executed brand strategies for 50+ golf course customers•Optimize site UI and advertising to grow site web traffic 39% YTD•Built HTML email marketing and social statistics which grew gross portfolio profits 28% YOY•Finance $5m+ course inventory to market ecommerce sales
  • Nbcuniversal Media, Llc
    Specialist - Brand | Plus
    Nbcuniversal Media, Llc Mar 2017 - Aug 2017
    New York City, Ny, Us
    Plus Specialists focuses on one of two fields, Brand or Revenue. Brand focused specialist grow a course's presence online through advertising and marketing campaigns that include all forms of media. We utilize Emails, Websites, Social Platforms, Text Messages, and Mobile Applications to grow a course's voice. With our help, they are able to streamline the company image to uniquely reflect their business online. Some of the responsibilities of the role include:•Brand development, web site traffic growth, web site UI and advertising revenue•Create brand strategies and statistics systems•Provide analysis and build golf course email marketing and social statistics •Building each client's golf course database while managing social media and online listings for search optimization and other online assets•Manage reviews and listings to oversee golf course reputation & online presence•Work in tandem with revenue specialist to market and promote various tee time specials, events, and outings, while finding areas of opportunity to drive rounds in the underutilized locations.•Manage GOLF Business Solutions Plus partners’ tee time pricing, revenue strategies, social platforms and overall brand which includes increased search engine optimization•Manage the tactical execution of established GOLFNOW Plus strategies and golf course prescriptions•Expert utilization of GOLFNOW Central inventory marketing management software
  • Nbcuniversal Media, Llc
    Implementationist | Plus
    Nbcuniversal Media, Llc Jan 2017 - Feb 2017
    New York City, Ny, Us
    Plus Implementationists works to bring courses on board the GOLF Business Solutions Plus platform. They are responsible for creating all of the initial marketing campaigns and pricing matrix for each course who joins the program.Responsibilities and Job Duties•Daily operations and systems support for golf course partners and GOLF Business Solutions Plus specialists.•Initial touch base with GOLF Business Solutions Plus client, which includes collecting social media credentials and applying auto-pricing to all online inventory•Respond to inbound correspondence, both through email and by phone, from course partners related to the on boarding of GOLF Business Solutions Plus on an as needed basis•Create reoccurring market campaigns using GOLF Business Solutions Plus local brand management tool, GOLF Business Solutions software that analyzes chatter, reviews and search for golf courses•Completing the creation of GOLF Business Solutions Plus client’s communication center within Salesforce, which includes connecting social media platforms and updating account page information•Responding to golfer reviews on the client’s behalf•Completing onboarding process within a 96-hour window•Conduct hand-off call between client and GOLF Business Solutions Plus specialist team
  • Nbcuniversal Media, Llc
    Specialist | Member Care
    Nbcuniversal Media, Llc Aug 2016 - Jan 2017
    New York City, Ny, Us
    GOLF Member Care Specialists deliver extraordinary service with a personal connection to every single member they touch. From the traveling member looking to schedule a tee time next month, to the technologically challenged member hoping to book a single for this afternoon, as a Member Care Specialist.Duties:-Provide Member Care that leads to unparalleled, personalized service through all possible channels (phone, email, web, mobile, et al.) -Deliver our “why” and commit to fostering and growing outstanding service -Enthusiastic and pro-active; think quickly and solve problems efficiently and effectively -Consistently over-deliver for our members while creating “wow” moments for them! -Passionate in understanding our members’ needs and transforming insight into awesome experiences -Maintain a high energy, engaging, service culture -Participate in efficient daily workflow processes through the use of operational metrics to gauge performance and ensure timely service -Participate in a quality program to certify that a high level of accuracy and Member Care are consistently delivered, utilizing NPS as the primary driving metric
  • Florida State University
    Graduate Teaching Assistant
    Florida State University Jan 2016 - Aug 2016
    Tallahassee, Fl, Us
    Teaching assistants (TAs) are an indispensable part of instruction. As instructors with primary responsibility, they teach a substantial portion of the undergraduates.This Graduate Teaching Assistant shall be classified as a degree-seeking graduate student who has a master’s degree in the teaching discipline or at least eighteen graduate semester hours in the teaching discipline and performs primary teaching duties as the Instructor of Record (IOR) that are related to that student’s academic program. The appointee must be admitted to and meet the requirements of the University, be fully admitted to a graduate degree program, and be under the supervision of an appropriate faculty member. They make valuable contributions to courses taught by faculty. Administrative responsibility for the teaching assignment rests within the department in which the student is employed as a graduate teaching assistant (TA). They are often responsible for grading, discussion leading, and filling the role of lab instructor. They make valuable contributions to courses taught by faculty through teaching in their positions.
  • Florida State University
    Program Assistant
    Florida State University Feb 2015 - Jun 2015
    Tallahassee, Fl, Us
    •Manage and communicate with 1,000+ USA and UK based program directors, students, and international administrator each semester•Facilitated year-round curriculum agendas, including 6-week summer sessions for 900+ students•Managed 32 self-contained flats included in the on-campus dormitory buildings•Lived on property to function as the 24 hour on-call resident assistant in London
  • Abercrombie & Fitch
    Assistant Store Manager
    Abercrombie & Fitch Aug 2014 - Feb 2015
    Columbus, Oh, Us
    Manage a multi-million-dollar store inventory and daily operations. Drive revenue goals exceeding $100,000 during peak periods. Staff an employee workforce of over 200 associates, managing both front and back of store. Coach all team members into a high performing group that achieves sales goals, meets merchandising brand standards and delivers operational excellence. Efficiently build the best in-store experience using provided guidelines and road maps to ensure timely delivery of new strategy for seasonal implementation often in last that 48 hours. Rotate focus and continue education on visual merchandising, financial accounting, and inventory utilization during off-peak periods by attending 2 leadership submits each year.-Complete store operational requirements scheduling and assigning employees and following up on results.-Recruit, select, and training employees to uphold brand standards and inventory demands.-Ensures availability of merchandise and services by processing shipments and tracking inventories.-Secures merchandise by monitoring the sales floor and limit shrink through customer engagement-Determine marketing and inventory changes by reviewing daily revenue progress and pace to goal.
  • Abercrombie & Fitch
    Sales Associate
    Abercrombie & Fitch Feb 2011 - Jul 2014
    Columbus, Oh, Us
    Projects and protects the image of the brand by providing customer service and maintaining presentation standards. Oversees the functions of floor inventory and presentation. Manages the stockroom including receiving and processing shipment, merchandise organization, and sales floor replenishment.Job responsibilities:-Describe the use and operation of merchandise to customers-Receive and process cash/credit payments for in-store purchases-Open and close the store, including counting the cash, opening and closing cash registers and creating staff assignments-Share product knowledge with customers while making personal recommendations-Demonstrate customers come first by serving them with a sense of urgency. Work as a team member to provide the highest level of service to customers-Verify all merchandising standards were maintained on a daily basis.-Aid managers on daily tasks
  • Raymond Hart Construction
    Lead Project Manager
    Raymond Hart Construction Dec 2012 - Dec 2014
    Assist the General Contractor as an onsite foreman for projects as needed to maintain the integrity of the timeline and workers. Communicate with the installation teams and share timelines to appropriately allocate workloads, effectively managing resources and tracking goals with regards to safety, quality and efficiency.-Represent the company in a professional and responsible manner when communicating with others both inside and outside the company-Utilize daily reporting tools to ensure jobs are correctly categorized and reported-Develop and maintain strong working relationships with peers and workmen assigned to the project-Coordinate the most cost-effective field installation process, construction methods and materials for all installation projects-Communicate with leadership to address escalations from laborers, subcontractors, other departments and customers in order to maintain project timelines-Utilize knowledge in plumbing, HVAC, refrigeration, electrical, basic building maintenance and service operation
  • Raymond Hart Construction
    Construction Laborer
    Raymond Hart Construction Jan 2009 - Dec 2012
    Performed physical tasks such as cleaning, removing debris, loading and unloading materials, assembling and disassembling temporary structures, digging trenches, compacting earth, reading and following construction plans and blueprints and assisting skilled craftspeople with their duties. Completed a variety of duties involving tool use, lifting, carrying and managing equipment and machinery to provide support and aid to the skilled craftspeople on-site.-Gained knowledge in plumbing, HVAC, refrigeration, electrical, basic building maintenance and service operation-Maintain a clean job site and secured the job site each day in order to eliminate potential hazards-Set up and take down ladders, scaffolding and other temporary structures-Load/unload trucks and haul/hoist materials-Assisted carpenters and other trades on site
  • Florida State University
    Resident Assistant
    Florida State University Jan 2014 - May 2014
    Tallahassee, Fl, Us
    Resident Assistants (RAs) are paraprofessionals who live and work in the residence halls. They work with Residence Coordinators/Hall Directors/Assistant Coordinators and other University Housing staff members to develop programs and provide services for students. Each RA assumes responsibility for approximately fifty (50) students. RAs live on the same floor as their assigned residents. They are carefully selected for their academic proficiency, extracurricular involvement, concern for the welfare of fellow students, and ability to cope with the demands of their role. They are trained to be sensitive to the academic, emotional, and social challenges facing college students, particularly those involved with the normal adjustments to residence hall living.Job responsibilities:-Promote and sustain organic leadership by maintaining positive peer-leader relationships-Develop opportunities for individuals to contribute to the floor community-Be accessible to residents at various times throughout the day, including most nights and weekends-Assist students to develop interpersonal skills and individual responsibility-Encourage student participation in Hall/Community/College Council, University-sponsored programs, student organizations, and other activities-Conflict Resolution-Empower and educate students to resolve and mediate low-level conflicts-Mediate conflicts amongst residents as they arise-Understand and uphold all University and residence hall rules and policies-Utilize an educational approach to address students about policies-Maintain consistency and fairness when dealing with all students-Document student concerns-Crisis Response-Participate in duty rotation-Conduct building rounds to build relationships with students, confront policy infractions, and note facility concerns
  • Florida State University London Study Centre
    British Ambassador
    Florida State University London Study Centre Aug 2013 - Dec 2013
    Provide support to the program director, students, and International Programs by facilitating the curriculum agendas. Serve as positive role models to all students. Part resident assistant, office administrator and event coordinator, this position is structured in such a way to provide you with administrative and interpersonal skills from an international perspective.Job Responsibilities-Conduct office admin work by answering emails, phones, and walk-in questions from students-Work on selected weekends and evenings as required by the cultural schedule-On call all evenings and weekends-Assist in the planning and implementation of the various programs available at the LSC-Manage budgets, arrange and promote events, -Record-keep for all trips, classes, and resident occupancy-Prepare and manage cultural calendar events-Lead excursions in London and around Britain and other social/cultural events (e.g. group meals, theatre events, etc.)-Cater breakfast on class days, weekly Pizza Nights, and any other events throughout the semester-Assist students (e.g. with travel plans, medical information, accompanying to hospital etc, ) and provide advice/ counsel as required
  • The Walt Disney Company
    Photographer
    The Walt Disney Company May 2012 - Jul 2012
    Burbank, Ca, Us
    PhotoPass Cast Members provide Guests with the opportunity to capture their experiences at the Walt Disney World Resort with high-quality photos taken with the latest in digital photography technology. Cast Members in this area are responsible for proactively approaching Guests to offer photo opportunities and informing Guests of the variety of services available through Photo Imaging.Job responsibilities:-Work with clients to discuss the images they require-Carry out research and preparation for shoots-Work in different locations and circumstances to capture the right image-Extensive range of technical equipment, including cameras, lenses, lighting and specialist software-Communicate with photographic subjects, keep them at ease, encouraging them and directing them --Arrange still life objects, products, scenes, props and backgrounds-Liaise with other professionals, including graphic designers, writers, gallery managers, picture researchers, commissioning editors and art directors-Manage the processing and use of images, discussing technical problems, checking for quality and dealing with clients' concerns-Prepare proofs for approval-Compile finished products for sale, such as albums and framed prints-Understand traditional film and digital photography and keeping up to date with industry trends, developments and new techniques-Develop expertise with software to digitally enhance images by, changing emphasis, cropping pictures, correcting minor faults or moving objects around-Manage the business aspects of the work, including administration, scheduling work, invoicing and basic accounting

Caleb Castro, Ms Skills

Spss Photoshop Microsoft Project Microsoft Office Public Speaking Theatre Marketing Strategy Statistics Social Media Social Media Marketing Powerpoint Marketing Analytics Graphic Design Photography Retail Marketing Microsoft Word Digital Photography Customer Service Social Networking Computers Retail Sales Business Strategy Business Analysis Microsoft Excel Performing Arts Piano Calculus Adobe Photoshop Microsoft Powerpoint Leadership Marketing Facebook Time Management

Caleb Castro, Ms Education Details

  • Florida State University
    Florida State University
    Integrated Marketing Communications
  • Florida State University
    Florida State University
    Buisness Admin & Theatre History

Frequently Asked Questions about Caleb Castro, Ms

What company does Caleb Castro, Ms work for?

Caleb Castro, Ms works for Universal Destinations & Experiences

What is Caleb Castro, Ms's role at the current company?

Caleb Castro, Ms's current role is Senior Manager | Experience Strategy and Design.

What is Caleb Castro, Ms's email address?

Caleb Castro, Ms's email address is ca****@****lth.com

What is Caleb Castro, Ms's direct phone number?

Caleb Castro, Ms's direct phone number is +185057*****

What schools did Caleb Castro, Ms attend?

Caleb Castro, Ms attended Florida State University, Florida State University.

What are some of Caleb Castro, Ms's interests?

Caleb Castro, Ms has interest in Social Services, Children, Economic Empowerment, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture, Health.

What skills is Caleb Castro, Ms known for?

Caleb Castro, Ms has skills like Spss, Photoshop, Microsoft Project, Microsoft Office, Public Speaking, Theatre, Marketing Strategy, Statistics, Social Media, Social Media Marketing, Powerpoint, Marketing Analytics.

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