Communications Officer plans, develops, implements and evaluates communications plans to support the goals and priorities of The Futures Project: Media Sustainability and Innovation in East Africa. Using a keen understanding of our targeted audiences, the incumbent takes an innovative and solutions-oriented approach to design and execute communication efforts. The Communications Officer maps stakeholders and demonstrates the value and impact of The Futures Project through direct engagement, research, thought leadership, news publicity and articles for use internally on digital and print channels and externally in events, traditional media and social media platforms. The incumbent provides broad-based and project-specific communications advice to the staff working in The Futures Project and its partners, supporting them to develop key messages and make informed decisions. The Communications Officer collaborates with the broader GSMC team to ensure integration in messaging and tactics and to leverage synergies

Responsible for providing strategic communication direction and advisory support to our clients and that accounts are well organised.Main Responsibilities:• Play the central role in the team and take full responsibility for clients and any problems.• Proofread all written material before it is submitted to the MD.• Develop and execute communication strategies for our clients • Planning and implementing impactful PR campaigns;• Provide editorial, strategic, creative and operational support to ensure communication is both influential, informative and builds brand reputation• Compile and circulate electronic news summary and support in writing program reports• Plan/create multi-media communication materials• Build media relationships and work with targeted major business & mainstream media around client’s initiatives and products, to ensure clients gets frequent and accurate coverage on the traditional and new media platforms. • Writing communications including press releases, holding statements, Q&As, position papers, pitches and employee communications• Drafting, editing and distributing materials for the press• Develop and execute client’s long-term strategic communications and key messaging plan.• Develop and lead PR strategies from formulation through to execution aligning them with the client’s key business objective;• Combine creativity with knowledge of the media to recognize media angles and generate positive news coverage, profile pieces, and features across a broad media spectrum;• Assist in the reporting, analysis and evaluation of PR campaigns;

The Senior Account executive acts as a critical liaison between the company's clients and Avid PR to ensure clients' needs and goals are successfully met on every project. Through their interaction with existing clients, the Senior Account Executive ensure they also secure repeat and new business.Main Responsibilities;• Planning and implementing impact full PR Campaigns• Develop and lead PR strategies from formulation through to execution aligning them with the client's key business objective.• Combine creativity with knowledge of the media to recognize media angles and generate positive news coverage profile pieces, and features across a broad media spectrum.• Assist in the reporting, analysis and evaluation of PR Campaigns.• Liaise with the client and act as key point of contact in support of senior consultants.• Sell ideas, promotions and features to clients and media• Supervise account executives and intern workloads.• Fully participate in brain storms and create workable programs for a new business and existing clients.• Keep track of impending deadlines and ensure all work is completed in a timely manner• Actively participate in new business development including proposal writing.• Identify new business opportunities• Maintain greed client activity and budgets and alert the senior account manager to any budget over spend/under spend.• Ensure the completion of all work on time and on budge.• Ensure accurate invoicing for all clients.• Produce draft fee and expense budgets for new business.• Track and reconcile project fees and expense budgets.

•Working as part of an account team to develop client proposals and implement the PR activity•Preparing regular client reports and attending client meetings•Attending and promoting client events to the media•Managing the PR aspect of a possible crisis situation.•Drafts PR action plans for enhancement by Account Manager•Supports client event planning and management•Guides day-to-day development of PR and Media buying/ advertising activities with approved plans.•Assists in preparation of campaign proposals and budgets•Writing press releases and news reports about the work of an organization•Developing media contacts•Monitoring media coverage •Attending press conferences and media interviews•Distributing press releases•Generating ideas to gain more media coverage•Liaising on a daily basis with clients and the media, often via telephone and email

Duties and Responsibilities;Daily Facebook updates.Updating the company’s website.Replying to clients’ emails and/or forwarding them to the relevant personnel.Uploading Shamba Shape up videos on You Tube.Sending Bulk messages to farmers if need be.Updating SoilCares Google events’ calendar.Updating the Location setting in the bulk SMS platform.Addressing clients’ feedback in the bulk SMS platform.Client service.Writing Blog articlesEvent managementTasks;Packaging marketing material and organizing for their delivery to the relevant personnel.Following up with clients for soil sample(s) payment.Liaising with suppliers and marketing service providers

Blogging, Pitching, Social Media advertising, moderating content.

Incharge of internal communication (DHL Africa weekly, Monthly Kariange) Brand management Events management CSR Media relation Press Release writing Social media management.

I help students in editing their research papers in: data collection, sentence construction, grammar, spelling, general layout. Training students on Public Speaking