Caleb Cox Iii Email & Phone Number

Athens, GA, US

Sandy Springs, Georgia, United States

Responsible for end-to-end custom consumer and audience research, focused on the growth of the digital and print presence of the AJC across multiple markets throughout Georgia, and the greater southeast.

• Responsible for leading and conducting all research for Altria Core Products within Phillip Morris USA operating company.
• Manage internal stakeholders, external client and supplier relationships, as well as partnering with internal brand clients and analytics teams to build brand share, loyalty, and address consumer pain points.
• Leverage internal analysis of sales and syndicated data to choose markets suitable for research, and to direct strategy for prototype and current market products.
• Collaborate and lead qualitative and quantitative research including: prototype product design and testing across multiple product platforms, brand positioning, message testing, concept testing, home use tests, sensory.
• Experience working in an agile research team environment, managing multi-million dollar research budgets, managing multiple workstreams at once and adjusting priority as directed.

Richmond, Virginia, United States

• Responsible for designing and conducting research on a variety of consumer areas, including, but not limited to: sensory product research, innovative product research, competitive benchmarking, analytical tool.
• Managing internal stakeholder and external client and supplier relationships.
• Analyze key data points from qualitative and quantitative research to put together holistic and actionable insights for stakeholders.
• Presenting findings for executives and departmental-wide audiences for the purpose of sharing knowledge and generating constructive feedback to direct future research.
• Overseeing all aspects of the research process, including evaluating proposals, screeners, discussion guides, and other specialized tools to ensure optimal outcomes.
• Measured various metrics for competitive and marketing purposes, including SKU level performance, purchase intent, motivators and barriers, sensory response, and product satisfaction.

Greater Atlanta Area

- Beginning May 2018, began a major reconciliation of healthcare claims dating back two years for accounts from four major vendors: a self-funded Retiree Exchange healthcare program, Blue Cross and Blue Shield, CVS Pharmacy, and Delta Dental; all in conjunction with HR and Accounting and Reporting divisions.- Analyzed millions of individual claims from.

Athens, GA

Master Of Marketing Research

Bachelor Of Arts (B.A.), Economics