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Expert in providing a compelling user experience to improve brand loyalty, meaningful relationships and purposeful results. I am currently fortunate enough to be part of and help lead a talented user centric product design team at MasterControl. Where are always looking to push innovation and create an environment of collaboration.I have helped build UX teams from the ground up and have created an environment that has fostered greater UX maturity at scale. By facilitating innovative Design Language Systems I have been able to meet the needs of maintaining efficiency and consistency within rapidly growing companies.I have spent the last 12 years successfully proving my abilities to combine creativity with usability in order to optimize user engagement. I am a highly creative and multitalented UX/UI Designer with experience in multimedia, marketing, and programming. I understand and leverage the power of brand, voice and product persona development. I continue to sharpen and develop my collaborative and interpersonal skills as a dynamic team player with well-developed written and verbal communication skills with experience at a Director, Manager, Team lead and individual contributor, supervising other designers while providing art direction for many digital design efforts.I have successfully worked with large teams and I am comfortable working closely with executives. My main passions are to establish well defined sets of solutions for complex problems and creatively solve them through implementation of best practices, current trends, proven and new techniques, while educating and mentoring others.Resume - https://indd.adobe.com/view/2e0ba4b6-a00c-43f1-a570-6ce8b5b62f10http://cedwards.myportfolio.com
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Principal Product DesignerMastercontrol Apr 2019 - PresentSalt Lake City, Ut, Us
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Lead Product DesignerMastercontrol Jun 2018 - Apr 2021Salt Lake City, Ut, Us
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Instructor / MentorProductbound Feb 2018 - Apr 2021I have been very fortunate to be part of the vibrant UX / Product Design Culture here in Utah. I am always looking for ways to give back and share what I have learned in order to continue pushing for the growth and success of a community of design thinking leaders.
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Director Of User ExperienceInmoment Nov 2015 - Jun 2018Salt Lake City, Utah, UsWe are growing an amazing user centric product team which is continually pushing products that will grow the business by telling great stories through amazing design. Engaged in continual evangelizing of user centric design to ensure engaging and useful products that solves complex needs. Actively nurturing a culture that cultivates curiosity and creativity. -
InstructorDevmountain Jan 2017 - Feb 2018Lehi, Utah, UsI am exited to be giving back to the exiting field of UX by sharing and teaching UX principles and skills to very talented individuals. -
Director Of UxMindshare Technologies Sep 2013 - Nov 2015
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Marcom Ux/Ui Design ManagerUltradent Products, Inc. Jul 2013 - Sep 2013South Jordan, Ut, UsLeading an amazing team responsible for growing the Ultradent brand and the online visual design. Structured and Implemented user centric design processes for Marcom initiatives. Optimizing user experience and performance throughout all client facing and internal online channels. Standardizing and streamlining creation of responsive email campaign built around best practices, great UX and analytics to achieve better conversion. Most importantly creating an atmosphere thats fun to work in. 2007 - Dan E. Fischer Award2009 - Dan E. Fischer Award2010 - Performer Of The Year -
Senior Ux/Ui DesignerUltradent Products, Inc. Jun 2011 - Jul 2013South Jordan, Ut, UsResponsible for the Ultradent brand and creation of online visual design, including typography, visual concept, logo and icon design for the Internet and interactive platforms. Effectively communicating and coordinating with the information architect, writer and production artists to ensure that the visual design communicates the desired message, and functions successfully for varying technical and performance specifications and conversion.
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Ux/Ui Designer And Flash DeveloperUltradent Products, Inc. May 2006 - Jun 2011South Jordan, Ut, UsDesign and develop interactive experiences for our multimedia brand, building useful online tools and dynamic resources for progressive digital marketing campaigns.
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Consultant For User Exprience, Multimedia And Website DesignFreelance Consultant May 2006 - Sep 2013Consulting and Freelance services for Web design and online applications.
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Web And Interactive Design InternSkogen Group Feb 2005 - Mar 2006Internship working on multimedia projects. Flash, HTML, CSS. Website Design.
Caleb Edwards Skills
Caleb Edwards Education Details
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Westminster UniversityComputer Science -
Salt Lake Community CollegeVisual Art And Design - Multimedia
Frequently Asked Questions about Caleb Edwards
What company does Caleb Edwards work for?
Caleb Edwards works for Mastercontrol
What is Caleb Edwards's role at the current company?
Caleb Edwards's current role is Principal Product Designer - MasterControl.
What is Caleb Edwards's email address?
Caleb Edwards's email address is ce****@****ent.com
What is Caleb Edwards's direct phone number?
Caleb Edwards's direct phone number is +180126*****
What schools did Caleb Edwards attend?
Caleb Edwards attended Westminster University, Salt Lake Community College.
What skills is Caleb Edwards known for?
Caleb Edwards has skills like User Interface Design, Web Design, User Experience, Interaction Design, Logo Design, Html, User Experience Design, Web Development, Adobe Creative Suite, Photoshop, Html 5, Typography.
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