Caleb Erickson Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Hoboken, New Jersey, US

Hoboken, New Jersey, US

Hoboken, New Jersey, US

- Lead a team of eight Campaign Managers on the media planning & execution of $180MM+ business- Championed organizational process update for all Campaign Managers to standardize media planning outputs- Hired five Associates to Grocery pod in FY23, including a contractor conversion and an internal promotion- Key leader of the Campaign Management All Hands.

Chicago, IL, US

- Planned and optimized media strategies across North American customers with annual investment $90MM+- Achieved $175MM+ in media attributed revenue across customers, including Amazon, Ahold, Instacart, and Target- Established Kraft Heinz retail media best practices, updating ways of working for paid search & display- Negotiated prioritized unlocks for KHC.

London, England, GB

· Lead a team of 12 search marketers with experience in both traditional search platforms (Google, Bing, Pinterest) and retail search partners (Amazon, Walmart, Kroger, Instacart).· Monitored the strategic planning and execution of paid search campaigns for a large CPG brand with a total search budget in excess of $50MM.· Integrated search planning.

Chicago, IL, US

• Oversee the eCommerce media strategy and execution for a large Food & Beverage client, growing budgets over 300% from 2017 to 2018.
• Forge new partnerships within the grocery vertical in the eCommerce space, including Amazon, Walmart, Target, Shipt, Criteo, Instacart, and Kroger.
• Develop and own performance media strategies for well-known CPG/entertainment brand, including tactics related to Google paid search, Amazon Marketing Services, and on-boarding of new partners like Pinterest and Walmart.
• Contribute to performance team steering committee for commerce by providing POVs on new partners, analysis of competitive tools, and knowledge sharing for new business development.
• Supervise a team of 5 Analysts and Managers, as well as maintains a relationship with offshore support.

Chicago, IL, US

• Created and lead paid search strategy for a large CPG grocery retailer, overseeing 36 unique brands and a corporate account with annual budgets totaling over $16MM
• Executed e-commerce strategies for advertiser across partners, including Amazon Media Services and Criteo, leading to a YoY growth in investment of more than 200%.
• Managed two full-time Analysts, helping to develop their expertise in SEM, sharpen their presentation skills, and guide them in execution of the search strategy.
• Communicated with several different stakeholders, both internally and externally, to drive innovation, efficiency, and growth for the client's paid search programs, including expansion of Native Ads and RLSA campaigns.
• Embedded paid search into the client's integrated marketing strategy by aligning messaging and syncing with other media vehicles, including Display, TV, Social, and Print.

London, GB

• Drove strategy for large CPG brand, overseeing 27 brands across North America with annual spend over $12M.
• Lead a team of three to execute strategies, including RLSA, mobile, e-commerce and new client KPIs.
• Restructured an account using PPC best practices resulting in a 31% drop in CPC and 22% increase in CTR.
• Owned relationship between engine reps and vendors to ensure success of programs, including YouTube and e-Commerce platforms.
• Developed integrated marketing plans with agency partners, aligning our PPC strategy to share consistent messaging and brand positioning with those from social, video, PR and display.

London, GB

• Supervised four business units for a large retailer with annual spend over $15M, which generated over $31M in revenue for the client.
• Drove almost $7M in monthly revenue through the retailer’s PLA program with a monthly spend of about $1.5M.
• Managed over 2M PLA SKUs featuring products across all of the retailer’s business units.
• Led bi-weekly team meetings to brainstorm new strategies and facilitate best practices.
• Executed key strategies for the retailer, including RLSA, while implementing new testing opportunities and betas.

Dallas, Texas, US

Formerly known as Marquette Group-Manage over 750 local level paid search campaigns for a large insurance client with a total monthly spend over $250K, including campaign execution, budget management, and account creation.-Perform competitive analysis using market research tools like AdGooRoo and knowledge of best practices to create proposal requests and.

Dallas, Texas, US

Formerly Marquette Group

Peoria, Illinois, US

Senior Consulting Project Coordinator

Peoria, IL, US

Memphis, TN, US

Springfield, Massachusetts, US

Bachelor Of Arts, International Business & Spanish

Master Of Business Administration (Mba), Marketing

International Business