I am a UX Designer with extensive experience in advertising that has always solved for consumers’ pain points. I switched gears because I wanted to go beyond the quantitative data, to investigate the root cause of users’ pain points and solve them directly. Because I believe ultimately, seamless user experiences and engagement not only helps the businesses meeting goals, but also level-up.Check out my portfolio site: https://www.calebha.com/Read what I've written on UX on Medium: https://medium.com/@calebha_63744
Freelance
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Product And Ux And Ui DesignerFreelanceNew York, Ny, Us
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Product/ Ux/Ui DesignerFreelance Apr 2020 - PresentNew York City Metropolitan Area
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User Experience ConsultantBizdeviq Mar 2020 - Apr 2020New York City Metropolitan AreaPlatform for connecting Machine Learning, AI, and Data Science Students with Companies to work on real use case Projects to build their portfolio while in course• Conducted user and stakeholder interviews• Identified users' pain points and opportunities with affinity map, Persona and Journey Map from interviews• Created feature prioritization with MoSCoW method • Conducted 7 design studios for this sprint• Created Mid-Fi and Hi-Fi Prototype with usability testing
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Ux Design FellowGeneral Assembly Jan 2020 - Apr 2020New York City Metropolitan Area• Designed responsive, user-centric products for web and mobile Apps.• Conducted comprehensive UX research and design process for 5 projects• Collected and analyzed user behavior data through a variety of channels, such as user testing, interviews, observation, surveys, A/B testing and log analysis• Conducted user research on multiple products and experiences• Worked cross-functionally with Engineering to incorporate user-centered research at all stages of the product cycle• Studied and analyzed the user experience on multiples sites through a wide variety of qualitative methods• Effectively communicated results and presented project deliverablesProject 1: General Assembly - App Feature IntegrationProject 2: Food Bank NYC - Responsive Website RedesignProject 3: iLoveNY - Information Architecture Case StudyProject 4: EasyDo - iOS ApplicationProject 5: BizdevIQ - Desktop Website Creation - Platform for connecting Machine Learning, AI, and Data Science Masters Students with Companies to work on Projects while in course -
Creative DirectorAdasia Sep 2008 - Dec 2019Greater New York City Area• Developed concepts for integrated campaigns with internal/external teams• Led creatives team (art directors and copywriters) on copy and visual design and execution on multiple and complex projects• Presented to internal teams, lead agencies and clients • Clients include Verizon, Verizon Wireless, EmblemHealth, PNC, Subaru, State Farm, Vitasoy, Kikkoman. -
Senior CopywriterAdasia Communications, Inc. Sep 2002 - Aug 2008Greater New York City Area• Created original work and developed ideas• Wrote persuasively with appropriate tone• Articulated ideas and actively participated in brainstorming sessions• Clients include NT Times, Verizon, United HealthCare, Forex.com, PNC, Shiseido, Subaru, State Farm.
Caleb Ha Education Details
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User Experience Design Immersive -
Philosophy
Frequently Asked Questions about Caleb Ha
What company does Caleb Ha work for?
Caleb Ha works for Freelance
What is Caleb Ha's role at the current company?
Caleb Ha's current role is Product and UX and UI Designer.
What schools did Caleb Ha attend?
Caleb Ha attended General Assembly, The Chinese University Of Hong Kong.
Not the Caleb Ha you were looking for?
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Caleb Ford, MBA-HA, RT(R)(CT) ARRT
3D Imaging Specialist/Ct Protocol Manager @ Deaconess Health System | Mba In Health AdministrationGreater Evansville Area
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