Caleb Harris Email & Phone Number

San Diego, California, United States

Toronto, Ontario, Ca

New York, Ny, Us

Currently represents Made by Nacho a fast and vastly growing company in Pet Specialty. Hired in April of 2022 to oversee all wholesale accounts (PetSmart, Petco, Chewy) and responsible for launching new independent channel. The primary responsibility of the position is to effectively promote and represent Made by Nacho as the pinnacle option for all cat customers through the development and relationship of our strategic wholesale partnerships.Own the direct relationships with PetSmart, Petco, Chewy, plus launching our newest channel in independent pet specialty with an exclusive national distributor in Phillips. Conducting a cadence of regular meetings with the correct cross functional teams at the retailers to not only maintain, but to grow our business together. Acting as the key point of contact for all business and marketing related needs.Planning is based on the opportunities at hand and properly aligning a forecast. Main opportunities are to deliver incremental sales and margin through improvements in assortment optimization with proper MOQ's. Maintain and develop MSRP/MAP/IMAP policies and trade promotions as necessary. Cross functionally align internally with the brand team "the opportunity based plan" that includes executing a marketing plan of awareness, timely key promotions, develop strategy around new innovation to ensure partnerships are represented in brand and media planning. Align marketing and media plan towards proper execution at OMNI level (includes B&M and Ecom aligned execution)

Tustin, California, Us

Tustin, California, Us

Achieve sales quota and assigned strategic account objectives. Develop and expand sales markets and build National Account relationships, attained Company financial goals. Build a Sales Program and implement Sales Team. Serve as a leader and coach within the sales team, developing and executing overall unit strategies and operating plans. Lead solution development efforts to address customer needs. Report to CEO and plan and manage at the strategic/tactical levels. Communicate and align tactical plans with Marketing, Operations, R&D, Finance, & Logistics teams to maximize resources driving segment profitability and increased share. • Developed and implemented the first-ever approved Sales Field Program in 2019 in the company’s history, complete with goals, individual quotas, and a day to day 10 Step Retail Sales Procedure.• Launched existing/new products in accounts and expanded them chain-wide in both Wholesale accounts. Set up new locations and instigated the first ever Drop-Ship program for a frozen product within the National account.• Streamlined work-streams and consolidated them from 13 weekly meetings down to 3 every other week.• Succeeded in cleaning up blurred lines of distribution, clearing the way for better in-stock and fulfillment rates.• Introduced the first ever Bonus Program for Nutritional Sales Consultants creating more incentive.• Started the Store Goal Initiative and created double-digit sales lift month over month.• Established productive, professional relationships with key personnel with-in the Wholesale Accounts. Mended existing relationships, established new key relationships, and connected them to the right internal personnel.• Efficiently trained all field sales personnel as part of the Sales Field Program and developed several items to assist in training development '10 Step Store Visit Procedure', 'Field Metrics Standard,' 'IPO (Individual Performance Objectives),' 'SGI (Store Goal Initiative),' and 'JBP (Joint Business Plan).'

Key Account Manager is a territory management position, which includes sales goal accountability within a set geographic area for the PETCO sales division. Primary Responsibilities:Meet assigned targets for sales volume and strategic objectives at PETCOOperate as lead point of contact for any and all matters specific to the districts assigned within the territoryEnsure the timely and successful delivery of solutions in field according to PETCO needs and objectivesCommunicate clearly the progress of monthly/quarterly initiatives at store level, district level and internally with Merrick team.Use internal Merrick reporting system to record and document store and district planning and execution.Work with Merrick Territory Sales Managers in the field to train and execute PETCO initiatives within their given territory.Perform business reviews with all PETCO District Managers within focus market area once per quarter.Train a minimum of 45 PETCO personnel a week on Merrick and Castor and Pollux products to create advocacy and increase sales.Plan and execute a minimum of 15 PETCO store calls per weekMaintain monthly calendar and expense budgets.Attend monthly conference call with Merrick Independent team to inform and educate team on PETCO initiatives.Provide the Director with monthly market update in regards to Merrick status in focus markets as well as competitive data.

Develop local business plan to increase market share by outlining tactics, activities and resources.Demonstrate through knowledge of pet products, competitor products and product objectives.Utilize customer-focused selling techniques, continually assessing the knowledge of the customer and strategy to maintain high-level customer focus and customer knowledge of products.Maintain current approved protocol and promotional materials to be in included in sales presentations.Execute the promotional sales plan while staying within trade spend budget.Demonstrate a working knowledge of independent channel distribution.Actively seek and display knowledge of key customers in territory.Develop and deliver informative sales presentations based on customer needs.Develop creative sales strategies to reach "hard-to-see"​ owners/"hard-to-work" accounts.Demonstrate a working knowledge of distribution channels.Present compelling and educational product trainings.Positively impact sales in territory.

Provide print business solutions in the area of marketing/advertising for medium to large businesses. We provide printing, mailing, data processing, and IT solutions.

Bachelor Of Science (Bs), Business Administration And Management, General

Bachelor'S Degree, Business Administration And Management, General