Strategic Global Brand Builder. Accomplished and talented marketer, expert in developing, reinventing, and accelerating brands.
Citigroup global head of branding - rebuilt and energized worldwide brand after 08-09 crisis. Citibank regional CMO - drove digital go-to-market transformation. Consumer lending business marketing head - delivered profitable growth in acquisition, retention and revenue. Branding consultant - developed and launched numerous identities and brands; extensive strategic, business development and special situations advisory.Puts brands to work, maximizing impact and value to drive enhanced commercial outcomes.
Generates results through customer and cultural insight, strategic innovation, creative vision and inclusive collaboration. Translates the dry language of business into emotional catalyst for change
and action. Designs compelling experience and communication to shape feelings and perceptions. Left-brain data discipline meets right-brain imagination. Applied anthropology is practical magic.• Leads brand and culture transformation – put brand mission at heart of Citi’s post crisis renewal, setting strategic direction and consensus for full integration across global enterprise • Activates relationships and drives growth through customer experience – led innovation
project delivering Citibank’s next-gen client-centric digital distribution ecosystem rolled out globally• Brings brands to life through relatable human stories – developed major advertising,
digital and internal culture-build campaign showcasing the value Citi creates for communities • Empowers high performing teams and aligns organizations to leadership vision –
built Japan marketing into global center of excellence, leads through influence and partnership• Navigates challenging situations – experienced in M&A, regulatory, reputational,
and crisis response situations from both leadership team and external advisor perspectives• Builds and protects brand asset value – streamlined Citi’s VI/UX frameworks, IP strategy
and brand governance for impact and usability. Empowering toolkits not bureaucratic rulebooksBrand | Marketing | Strategy | Advertising | Insights | Digital | Social | Content | Innovation |
Research | Visual Identity | Experiential | Employee Engagement | Partnerships
