Caleb Mayerson Email & Phone Number

Boston, Ma, Us

Andover, Ma, Us

Allston, Massachusetts, Us

Developed, launched, and operated Mayson Clothing, a direct to consumer apparel brand focused on sustainability. Traveled extensively to source and secure raw materials and manufacturing in Peru and Portugal. Successfully launched 9 SKU’s with 4 additional SKU’s at the final stages of development. Managed a host of vendors and freelancers to ensure consistency, traceability and production timelines were met.Created a recognizable brand with a strong visual identity. Directed the creation of all creative as- sets with the aim of consistency throughout every customer touchpoints. Designed and developed an online store as a visual representation of the brand, mission, and community. Executed go to market strategies with cohesion between all sales channels and marketing campaigns.Reached new customers by way of in-person pop-ups, targeted social media advertising, influenc- er marketing, email campaigns and word of mouth. Managed and refined these channels based on KPIs and anecdotal feedback.

Purchased a 7,200sf commercial property in Amesbury Massachusetts. Originally built in 1875 for Frederick B. Keene’s paint and hardware store aptly named F.B. Keene. After decades of neglect, I took on the major renovations needed to bring the building back to life. Assuming the role of architect, general contractor, project manager, and skilled and unskilled laborer I spent the better part of a year fully gutting and rebuilding. I took great care to maintain as much of the original character as possible.Developed budgets, schedules, and plans. Found and managed subcontractors, procured materials, and successfully obtained the required permits. Personally completed all demolition, trash removal, framing, flooring, and finish carpentry (stair treads, hanging doors, kitchen installation, trim, baseboard, etc.). Successfully negotiated financing, insurance coverage, and contracts with subcontractors.Currently fully occupied. The building now consists of (2) 1,200sf two-bedroom apartments, (1) 1,000sf street level commercial space, and (1) 2,800sf combination retail space & basement workshop slated to house the new F.B. KEENE. This creative space will play host to gallery shows, pop-ups, dinner series, and more.

WebsiteDevelopmentSuccesfully created digital experiences for business’s and individuals. My work includese-commerce, artist, and business websites built using Squarespace, Shopify, Webflow, and Cargo Collective.Custom FurnitureHandmade using traditional joinery methods. Built using a combination of power tools and hand tools. Projects include dining tables, bureau’s, coffee tables, beds, and more

Responsible for the management of one of Columbia Care’s largest manufacturing facility. Responsibilities include production planning, equipment and materials sourcing, coordination for providing all finished goods to company’s vertically integrated retail locations, budgeting, human capital management, repairs and maintenance and providing executives with weekly performance metrics.

Harvard, Us

PR outreach to bloggers and curated content sites. Responsible for designing, coordinating and promoting custom marketing events for clients.Created a representative program to award active users for driving traffic to the site as well as contributing.

Worked on a cost reduction team focused on operational improvements that would save the company $10 million during the 2010 fiscal year. Trained in SAP and Excel.

Government Camp, Or, Us

Historic hotel located at the foot of Mount Hood. Worked in the housekeeping department cleaning and preparing rooms for guests.