Caleb Monroe

Caleb Monroe Email and Phone Number

Chief Financial Officer at Tax Professionals @
Caleb Monroe's Location
Reno, Nevada, United States, United States
Caleb Monroe's Contact Details

Caleb Monroe work email

Caleb Monroe personal email

n/a
About Caleb Monroe

I have 12 years of business development, sales & marketing, consulting and account management experience in IT and internet industries. Familiar with SEM, SEO best practices. Past projects include increasing traffic from 1,000 unique readers per month to over 80,000 for major publication.Business Development success for entertainment produced over $10 million in new revenue from clients, fostering company growth by 25%.Experienced presenting to C-level executives and Boards of Trustees and writing RFP documentation and responses.Interfaced with large agencies on multi-year, seven-figure contracts, maintaining all vendor certifications.Worked for fast-paced digital marketing firms researching and designing product and service lines. Implemented a variety of e-commerce strategies, online redevelopment and application marketing across multiple verticals.Helped launch several start-ups in lead generation sector, responsible for all marketing and business development, leading a project team creating co-branded strategies for over 50 companies nationwide.Looking to find an opportunity in business development, marketing and/or sales in high-tech or internet vertical for either an emerging company or established organization looking to expand.Specialties: Marketing strategy and leadership, sales management, brand management, interactive marketing, integrated marketing communications, advertising, public relations, market research, product development.

Caleb Monroe's Current Company Details
Reader's Intuition

Reader'S Intuition

Chief Financial Officer at Tax Professionals
Caleb Monroe Work Experience Details
  • Reader'S Intuition
    Chief Marketing Officer
    Reader'S Intuition Jan 2010 - Present
    * Conceived and developed a sales and marketing strategy that drove revenue growth and increased profitability * Responsible for tactical execution of marketing initiatives in a predominately inside sales environment * Evaluated and modify marketing strategy as new markets and technologies emerged * Established a segmentation strategy to increase the effectiveness of the online marketing efforts ie; social media, blogs and pod casts * Developed and managed a marketing operations budget to target appropriate consumer demographics, customers, and channels utilizing highly accountable advertising * Responsible for evaluating and improving ROI of all marketing campaigns through continual testing to beat standards and controls to lower CPA's * Developed an effective, cutting edge online Direct Response Marketing campaign and monitored ongoing testing of campaigns to continually improve results. * Integrated sales needs and requirements in marketing plans and objectives to achieve forecasted sales growth resulting in increased visibility and improved financial results.
  • Tax Professionals
    Chief Marketing Officer
    Tax Professionals Dec 2005 - Present
    * Conceived and developed a sales and marketing strategy that drove revenue growth and increased profitability * Responsible for tactical execution of marketing initiatives in a predominately inside sales environment * Evaluated and modify marketing strategy as new markets and technologies emerged * Established a segmentation strategy to increase the effectiveness of the online marketing efforts ie; social media, blogs and pod casts * Developed and managed a marketing operations budget to target appropriate consumer demographics, customers, and channels utilizing highly accountable advertising * Responsible for evaluating and improving ROI of all marketing campaigns through continual testing to beat standards and controls to lower CPA's * Developed an effective, cutting edge online Direct Response Marketing campaign and monitored ongoing testing of campaigns to continually improve results. * Integrated sales needs and requirements in marketing plans and objectives to achieve forecasted sales growth resulting in increased visibility and improved financial results.
  • Street Light Innertainment Inc
    Vice President Of Marketing & Business Development
    Street Light Innertainment Inc Feb 2009 - Nov 2010
    * Created lead generation, training material, analytical reports, budgets, and sales materials * Established relationship with businesses to conduct sound production and recording * Comprised a strong sales team for canvassing and telemarketing to achieve goals * Provided a strong technique to assist in the sales closing process * Developed and managed a marketing operations budget to target appropriate consumer demographics, customers, and channels utilizing highly accountable advertising. * Constantly measured the effectiveness of marketing programs and advertising and took on-going corrective actions as needed to reach stretch objectives. * Negotiated media contracts and marketing agreements with the approval of the Company's contract guidelines. * Developed and administered marketing database which included client and prospect information, mailing list applications, access to financial reports, etc.

Caleb Monroe Education Details

Frequently Asked Questions about Caleb Monroe

What company does Caleb Monroe work for?

Caleb Monroe works for Reader's Intuition

What is Caleb Monroe's role at the current company?

Caleb Monroe's current role is Chief Financial Officer at Tax Professionals.

What is Caleb Monroe's email address?

Caleb Monroe's email address is rc****@****ses.com

What schools did Caleb Monroe attend?

Caleb Monroe attended University Of Phoenix (Axia College), California State University, Northridge.

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