Caleb Monroe Email & Phone Number

* Conceived and developed a sales and marketing strategy that drove revenue growth and increased profitability * Responsible for tactical execution of marketing initiatives in a predominately inside sales environment * Evaluated and modify marketing strategy as new markets and technologies emerged * Established a segmentation strategy to increase the effectiveness of the online marketing efforts ie; social media, blogs and pod casts * Developed and managed a marketing operations budget to target appropriate consumer demographics, customers, and channels utilizing highly accountable advertising * Responsible for evaluating and improving ROI of all marketing campaigns through continual testing to beat standards and controls to lower CPA's * Developed an effective, cutting edge online Direct Response Marketing campaign and monitored ongoing testing of campaigns to continually improve results. * Integrated sales needs and requirements in marketing plans and objectives to achieve forecasted sales growth resulting in increased visibility and improved financial results.

* Conceived and developed a sales and marketing strategy that drove revenue growth and increased profitability * Responsible for tactical execution of marketing initiatives in a predominately inside sales environment * Evaluated and modify marketing strategy as new markets and technologies emerged * Established a segmentation strategy to increase the effectiveness of the online marketing efforts ie; social media, blogs and pod casts * Developed and managed a marketing operations budget to target appropriate consumer demographics, customers, and channels utilizing highly accountable advertising * Responsible for evaluating and improving ROI of all marketing campaigns through continual testing to beat standards and controls to lower CPA's * Developed an effective, cutting edge online Direct Response Marketing campaign and monitored ongoing testing of campaigns to continually improve results. * Integrated sales needs and requirements in marketing plans and objectives to achieve forecasted sales growth resulting in increased visibility and improved financial results.

* Created lead generation, training material, analytical reports, budgets, and sales materials * Established relationship with businesses to conduct sound production and recording * Comprised a strong sales team for canvassing and telemarketing to achieve goals * Provided a strong technique to assist in the sales closing process * Developed and managed a marketing operations budget to target appropriate consumer demographics, customers, and channels utilizing highly accountable advertising. * Constantly measured the effectiveness of marketing programs and advertising and took on-going corrective actions as needed to reach stretch objectives. * Negotiated media contracts and marketing agreements with the approval of the Company's contract guidelines. * Developed and administered marketing database which included client and prospect information, mailing list applications, access to financial reports, etc.

Mba, Masters Of Management

Bachelor Of Arts, Political Science