• Collaboration with college partners and other marketing staff to integrate and complement marketing strategies across multiple social media channels.• Conduct market research analysis to identify social trends, market opportunities, or competitor performance.• Participate in the development of digital marketing strategy.• Formulate, direct and coordinate marketing activities and policiesto promote college partner offerings and accomplishments

•Analyze and measure the effectiveness of marketing, advertising,and communications programs and strategies.•Conduct research on consumer opinions and marketingstrategies, collaborating with marketing professionals,statisticians, pollsters, and other professionals.•Organically increased social media and website interactions thatachieved optimal brand positioning for advertisement.•Plan and prepare advertising and promotional material toincrease sales of products or services, working with customers,company officials, sales departments and advertising agencies.•Gather and organize information to plan advertising campaignsthat reach 1,000+ followers

•Collected and analyzed website data, using web traffic metricssuch as page visits, transaction size, link popularity, click-throughrates, and cost-per clicks.•Conducted online marketing initiatives, such as paid adplacement, affiliate programs, sponsorship programs, emailpromotions, or viral marketing campaigns on social media Websites.•Optimized Web site exposure by analyzing search enginepatterns to direct online placement of keywords or othercontent.• Participated in the development of online marketing strategy.

•Established and maintained effective working relationships withstudents, university administration, and media representativesand used these relationships to develop new fundraisingopportunities.•Aided in the creation of an on-going fundraising campaign thatraised over 1 million+ dollars of gifts to the university in it's firstyear.•Created interesting and effective press releases, prepareinformation for media kits, and maintained company socialmedia pages.•Develop and maintain the office's corporate image and identity,which includes the use of logos and signage.•Surpassed goals for soliciting funds, develop policies forcollection and safeguarding of contributions, and coordinatedisbursement of funds.