Caleb Rainey work email
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Caleb Rainey personal email
My name is Caleb Rainey. I've been working in Digital Marketing/Web for the past 5+ years with an emphasis on Paid Media, SEO/SEM, Email and Web Content.I'm seasoned in creating Google Ads campaigns that drive results for brands' online and offline goals. From eCommerce sales, charitable donations, leads and new names to brand awareness that creates long lasting consumer relationships. I'm not only passionate about seeing great results from paid media, but also helping brands find the right way to communicate to their audience through testing, analytics and personalization.I’m passionate about developing SEO/SEM strategies and bringing them to life. At the heart of my process is user intent. I’m a firm believer that most strategies fail when brands don’t take the time to determine who their audience is, how they’re searching, and what their intent is. I help answer these crucial questions in the customer journey, and turn these insights into comprehensive organic and paid search strategies that maximize brands’ impression share, page traffic and revenue.I thrive on teams that are collaborative and always pushing for more results. I’m just as comfortable in a campaign brainstorming meeting with creatives as I am communicating technical SEO requirements to developers. Whichever role I have on a project, you can count on me to take ownership. I believe projects are best executed when stakeholders take individual and collective responsibility for the success of a project. I take this mindset into every project, and will work diligently to exceed deadline expectations for my area of responsibility, while helping others where I can to ensure timely delivery for the project as a whole.In my free time I enjoy writing music, improving an old recipe, watching true crime, listening to philosophy podcasts and spending time with my lovely wife exploring the cultural bliss that Saint Louis has to offe
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Digital Product ManagerWells Fargo Advisors Feb 2024 - PresentSt. Louis, Missouri, Us -
Digital Marketing ConsultantFreelance Feb 2022 - Present
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Digital Media ManagerMccormack Baron Companies Nov 2023 - Jan 2024St. Louis, Missouri, Us -
Lead Content DesignerWells Fargo Advisors Oct 2022 - Nov 2023St. Louis, Missouri, Us
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Digital Advertising SpecialistJoyce Meyer Ministries Nov 2020 - Jul 2022Fenton, Mo, UsAs a Digital Advertising Specialist, my responsibilities were to increase total revenue, monthly donors, leads, new names, website traffic and in-person attendance to our events by utilizing Google Ads’ search, display and video networks. Across all Google networks, I was responsible for campaign and creative strategy, campaign ideation, managing budgets, ad creation, campaign optimization and reporting.I was also responsible for developing our SEO/SEM strategy and coordinating with multiple stakeholders to assist with moving high-value keywords to prominent positions on Google, Bing and Yahoo SERPs.Additional responsibilities include: Spotify Ads management, audio/video editing for ads, content editing through Sitecore, ad copywriting for social and search and Google Grant management. -
Email Marketing SpecialistJoyce Meyer Ministries Feb 2020 - Nov 2020Fenton, Mo, UsAs an Email Marketing Specialist my responsibilities were to help construct email campaigns. In my role I've been involved in every part of the process, from the initial concept, to working on the design, creating segments, coding out the emails and reporting on their performance. To coordinate for email projects I've used Wrike as well as Trello. To aid with design I use Photoshop. We currently have two ESP's - Acoustic (formerly IBM Silverpop) and Sitecore's ESP: EXM. In Acoustic I've created/maintained 80+ automated email series, including our robust welcome series. In addition to our automated series, which are focused more on brand awareness, I also handle our marketing/fundraising emails. In Acoustic I manage the organization of our database, which includes 2 million+ users. In EXM I handle our personalized emails. These emails are created using rules based personalization based on site interaction. For both Acoustic and EXM, I've created several templates that our designers use to create the emails. I code out emails using Litmus, and also use this tool to run previews, spam test and for analytics. I code out emails using HTML and CSS. I'm also responsible for the UX of the email, including features like animations, hover effects, mobile optimization, dark mode, background images and more. I currently create segmentation through queries within ESP's, as well as through our CRM, Studio Enterprise.
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Email/Social Media CoordinatorJoyce Meyer Ministries Feb 2019 - Feb 2020Fenton, Mo, UsAs an Email/Social Media Coordinator my responsibilities were to help construct email campaigns. In my role I was involved in every part of the process, from the initial concept, to working on the design, creating segments, coding out the emails and reporting on their performance. In addition to these responsibilities, I had about 5 hours of social media work that I did in a week. These responsibilities included scheduling YouTube videos, pulling social media reports and scheduling content for our main social media channels.To coordinate for email projects I've used Wrike as well as Trello. To aid with design I use Photoshop. The ESP I used was Acoustic (formerly IBM Silverpop). In Acoustic I've created/maintained 80+ automated email series, including our robust welcome series. In addition to our automated series which are focused more on brand awareness, I also handled our marketing/fundraising emails. In Acoustic I manage the organization of our database, which includes 2 million+ users.I code out emails using Litmus, and also use this tool to run previews, spam test and for analytics. I code out emails using HTML and CSS. I was responsible for the UX in the email and staying current with trends in the field. I created segmentation through queries within Acoustic, as well as through our CRM, Studio Enterprise.
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Social Media Web Traffic CorrespondentJoyce Meyer Ministries Apr 2018 - Feb 2019Fenton, Mo, UsAs a Social Media Web Traffic Correspondent my main responsibilities were to schedule all of our social media content and respond to comments on all of our social media profiles.To schedule content I utilized Sprout Social, which I also used to pull social media reports and to respond to users. In addition to Sprout Social, I would track user behavior via Google Analytics and UTM strings. I was also responsible for some content creation. This would include finding images and writing captions/hashtags. In addition to my social media responsibilities, I helped with updating web content and maintaining different asset libraries.
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Call Center Customer Service RepresentativeJoyce Meyer Ministries Apr 2017 - Apr 2018Fenton, Mo, UsAs a Call Center Customer Service Representative my responsibilities were to receive and handle customer service calls, make outbound calls, data entry and CRM (Studio Enterprise/Studio Online) database management.This was my first position at Joyce Meyer Ministries and I was able to progress quickly. My responsibilties when I started were that of your average customer service representative, mainly receiving and making calls to our constituents and partners. I averaged 3 minutes per inbound call, which was 2 minutes shorter than the 5 minute average. I averaged 40-50 calls an hour on my outbound calls, which exceeded the 20 calls an hour standard. Because of this I was able to progress quickly into other responsibilities less typical of a customer service representative. I handled various data entry jobs, as well as assisted our help desk with different projects. Near the end of my time as a Call Center Customer Service Representative I was working on several different special projects, including outbound calls, CRM database management and suicide calls.
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Youth Creative Arts DirectorSouthgate Church Apr 2014 - Jan 2021As a Youth Creative Arts Director my responsibilities are to lead our youth creative team, which consists of 15+ volunteers and provide technical insights for all things production.My role has changed quite a bit since 2015. I started in the position as the youth worship leader, with a small team of 2. Over the years I've grown that to 2 full worship teams, as well as a rotating media team. To do this I set up an infrastructure that made it easy for people to volunteer. I streamlined our audition process, sought out talent and put them onto a schedule. In addition to this I got us CCLI rights, transitioned us to digital music, implemented planning center, GroupMe communication and Pro Presenter.My current responsibilities are providing direction for our team of 4 worship leaders as well as our media team. I do this by reviewing set lists, creating composition for songs, advising in lighting arrangements, creating stage design and actively teaching and adjusting things with our sound team. I still worship lead once a month for the youth group, as well as Sunday morning with our youth band.A big part of my role is equipping volunteers to confidently do their job. I have made several pushes to educate our volunteers so they're able to do their job without supervision. This is very important, as we have a flow of volunteers coming in and out. To help educate I've led various sessions where we've focused on various parts of media and worship. From learning how to EQ or how to set scenes for our lighting, or how to properly execute a build, I've made a concerted effort to make sure my team is not only confident in their role, but passionate about it.
Caleb Rainey Skills
Frequently Asked Questions about Caleb Rainey
What company does Caleb Rainey work for?
Caleb Rainey works for Wells Fargo Advisors
What is Caleb Rainey's role at the current company?
Caleb Rainey's current role is Digital Product Manager.
What is Caleb Rainey's email address?
Caleb Rainey's email address is cr****@****yer.org
What skills is Caleb Rainey known for?
Caleb Rainey has skills like Brand Awareness, Marketing Automation, Css, Seo/sem, Email Design, Email, Html Emails, Google Ads, Copywriting, Segmentation, Digital Strategy, Search Engine Optimization.
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