I am dedicated to helping businesses create and maintain lifelong customer relationships by leveraging data-driven analytics and implementing well-defined strategies. My expertise in marketing and execution spans across various digital channels, including social media, search engines, and content platforms. I am also passionate about developing and nurturing a high-performance team to ensure their continuous personal and professional growth, while working to provide our clients with the best experience possible.Key Achievements:-Successfully generated over 250 million impressions, resulting in millions of clicks and driving more than $10M in revenue for clients during 2024, with expectations to hit 400 million impressions and $15M in revenue for clients during 2025.-Assisted clients in expanding their product portfolios and establishing new product categories.-Designed and executed targeted ad campaigns across multiple channels, such as Facebook, Google, Pinterest, YouTube, OTT, CTV, and more.-Enhanced client retention and attraction rates through effective CRM implementation and optimization.-Fostered a culture of growth and development, leading a team of talented strategists to achieve their personal and professional goals.

As a member of the Product Insights team, I played a vital role in delivering data-driven consumer insights to inform strategic and tactical decisions for Inspire Brands' extensive portfolio (Sonic Drive-In, Arby's, Buffalo Wild Wings, Jimmy John's, and Rusty Taco). My focus on understanding consumer needs and preferences contributed to successful product and marketing innovation across the organization.Key Responsibilities:-Designed and executed market research projects, including consumer insights and analytics studies, to support product innovation and marketing initiatives (concept screening, concept testing, CLT taste tests, etc.).-Conducted ad hoc research projects and data analysis to provide valuable insights for decision-making.-Analyzed data from various internal and external sources to guide new product development and marketing strategies.-Served as the 'voice of the consumer,' ensuring that consumer needs and preferences were at the forefront of product innovation efforts for all Inspire Brands' portfolio companies.

As a Consumer Insights Analyst, I contributed to product and marketing innovation by designing and executing consumer insights and analytics studies for Sonic Drive-In. My understanding of industry trends, consumer behavior, and competitive activities informed company strategy and business decisions. Additionally, I helped manage vendor relationships and developed expertise in various data sources to support in-depth brand, product, and category analyses.Key Responsibilities:-Designed and executed market research studies, including consumer insights and analytics, to drive product and marketing innovation (concept screening, concept testing, CLT taste tests, etc.), as well as ad hoc research projects.-Identified and provided actionable insights on industry trends, consumer preferences, and competitive activities to influence company strategy and business decisions.-Assisted in managing vendor relationships, ensuring timely and efficient scheduling, planning, and monitoring of research projects.-Developed expertise in various data sources to support comprehensive brand, product, and category analyses, deepening the understanding of market dynamics and consumer behavior.

As the Director of Operations at the Amaral Group with Keller Williams Realty, Inc., I focused on enhancing productivity and profitability by implementing efficient processes and systems. I managed employees, oversaw financial management, and maintained strong client communication throughout the home buying and selling process. My commitment to performance optimization and relationship-building contributed to improved customer acquisition and retention strategies.Key Achievements:-Developed and implemented processes to increase productivity and profitability, driving business growth.-Managed employees, built efficient systems, and oversaw financial management to ensure smooth operations.-Maintained effective communication with clients throughout the entire home buying and selling process, ensuring a seamless experience.-Created performance plans with incentives to motivate employees to achieve their goals.-Strengthened relationship-building skills to enhance client satisfaction and foster long-term business relationships.-Implemented integrated marketing campaigns, including social media, email, loyalty programs, PPC, retargeting, SEO, and social media management, to improve customer acquisition and retention strategies.

As Legal Project Support at The Rudnicki Firm, I played a pivotal role in streamlining operations and enhancing client satisfaction. By leading trial and deposition preparation, coordinating document review projects, and implementing organizational systems, I contributed to the firm's success in the Oklahoma City area.Key Achievements:-Led and managed trial and deposition preparation for attorneys, ensuring thorough and efficient execution.-Coordinated and organized team document review projects, enhancing collaboration and productivity.-Implemented organizational systems to improve operations, including court filings, deadline management, and client communication.-Consistently went above and beyond to maintain a high level of customer service and satisfaction, fostering strong client relationships and positive outcomes.

As a Legal & Marketing Assistant at Jones, Otjen, Davis & Bloyd, I effectively supported clients and attorneys throughout various legal processes. My responsibilities included preparing for trials and depositions, attending hearings, and conducting legal research. My dedication to thorough preparation and keen attention to detail contributed to the firm's success in Enid and Oklahoma City.Key Achievements:-Prepared clients and attorneys for depositions and trials, ensuring comprehensive understanding of case details and strategy.-Attended trials, depositions, preliminary hearings, meetings, and client interviews, providing valuable support and assistance.-Conducted legal research for attorneys as needed, aiding in the development of effective case strategies.-Gained significant experience in high-stakes cases, including preparation for and attendance at murder trials, depositions, preliminary hearings, meetings with judges, and client interviews.