Caleb Roy Email & Phone Number

Carthage, Mo, Us

Carthage, Missouri, United States

Carthage, Missouri, United States

Tik & Toc continued:My term at Tik & Toc includes an additional responsibility which warrants distinction from the rest of my roles. Throughout the expansion of our company and its brands a Tik & Toc's key advantage has been an evolving kit of homebrew automation software I developed using JavaScript, Python, and VBA (visual basic). This software kit has automated thousands of hours of tedious work, has ensured consistency across our marketplaces, and has provided a huge competitive advantage by enabling precision management of our catalog across our marketplaces at the fastest possible speed.Mockup Engine: Tik & Toc's apparel selection is >300 variants including all garment styles, sizes, and colors. Each new design must be mocked up on each of these variants. To a talented designer this can take only a minute. 300 images in 5 hours. This first leg of the kit is a composite of Photoshop templates, actions, and JavaScript; it can produce these 300+ images in less than a minute and mockups for our entire catalog (500k+) in less than 2 days.Update Engine: Update Engine is the product deployment arm of our software built in Excel and scripted in VBA. It isolates the distinct elements of each product for editing, generates attributes which are consistent across products, and produces a feed the marketplaces can use to generate our listings automatically. It can produce and deploy our entire catalog (or any slice of it) in minutes.Inventory: Also using Excel and VBA I've also developed a stock management system which is component-aware (for differing products which use similar components in their production), intelligently tracks sales velocity at component level, predicts stock need, and generates and submits purchase orders to our wholesalers automatically.Combined this suite of applications saves thousands of work hours, an entire team of staff, eliminates the need for training new employees in complex processes, and enables speed and consistency marketwide.

Carthage, Missouri, United States

Tik & Toc retails graphic apparel through brands such as My-Merch, SenpaisCloset, and IndicaPlateau. My wife and I founded this business in 2013. We are a majority ecommerce retailer with a growing b2b services branch (My-Merch). Since establishment Tik & Toc LLC has expanded to a catalog of over 500k skus and has produced millions in revenue.As owner, I exercise a host of skills to satisfy a diversity of roles.Graphic & Media Design: I'm responsible for each of our brands' identities, product design and mockups, marketing and social graphics, and anything additional needed by our brands.Web Development: I'm responsible for each of our web properties. My-Merch.com, Senpaiscloset.com, and Indicaplateau.com, and the design, architecture, category structures, and product listings for each were imagined and constructed end-to-end by myself, and I maintain them likewise.Marketplace Management: I'm also responsible for our marketplace accounts including at Amazon, Ebay, Etsy, Facebook, and Newegg, the deployment of products to each, uniformity of inventory, and management of stock levels across them.Production & Fulfillment: I'm additionally responsible for our fulfillment processes including procurement, manufacturing, packaging, and shipping. I develop our production workflow, I maintain our businesses relationships with wholesalers, technology services platforms, and shipping carriers.Customer & Client Experience: I manage customer and client relationships across properties. I'm responsible for authoring and maintaining our company and brand policies, tuned at the marketplace / shop level for payment, shipping, returns, and customer privacy.Human Resources: I am responsible also for hiring, scheduling, payroll, PTO, and established and maintained employee benefits programs including 401k and healthcare.

For several years I worked on a diversity of freelance Upwork projects in graphic design, web design, creative and copywriting, video editing, and some work in MS Excel. In my experience Upwork was more productive and educational than my short term at University. While at Upwork I was continually challenged to learn to skills to retain clients whose needs had expanded beyond our introductory projects. Doing so expanded my arsenal of abilities, and my portfolio, and enabled me to seek out increasingly complex work, which I did until founding Tik & Toc LLC.

Queensland, Australia

SRO Marketing is an Australian real-estate investment group which makes use of a mechanic called 'negative-gearing' in which investment properties are rented for less than their mortgage to build equity while reducing overall tax-liability. My team occupied the 2nd step of a 3-part onboarding process for new clients which included conferencing with candidates to assess their viability for the mechanic based on their age, income, existing tax-liability, and other factors.My term here ended at the expiry of my Australian work visa and my return to the United States.

Long Island, Ny, Usa

At Office Max I worked in the print department producing copies, calendars, booklets, brochures, pamphlets, posters, and numerous other materials. At this role I learned exactly why printers are the most hated office equipment and how to soothe them into compliance. I was also responsible for a variety of graphic design tasks and stock management.My term at Office Max ended when I left for my year trip to Australia.

Education record

Education record