As a senior at Brigham Young University majoring in Marketing, I love learning about harnessing data to drive impactful decision-making and enhance consumer experiences. Currently, I work as a Digital Marketing Consultant at the BYU Marketing Lab, where I apply my skills in digital strategy and analytics to help businesses optimize their marketing efforts.This past summer, I had the opportunity to intern at Amazon as an Area Manager intern, where I gained valuable insights into operations and leadership in a fast-paced environment. I am particularly interested in branding and design, continually exploring how these elements can shape perceptions and influence decisions.