Caleb Stevens Email & Phone Number

Golden Valley, Minnesota

Manage all hardware and software product development for the Date Code Genie automated labeling system to continually advance the product's industry-leading functionality.Conduct market research projects to continually identify market trends, anticipate customer needs and advance Date Code Genie's industry leading performance and agile development.Pursue.

Managed corporate website redesign project that resulted in 800% increase in web leads. Developed and implemented successful web content strategy for North American and International websites.Work directly with sales force to communicate intelligence, identify growth opportunities, and develop and execute sales and marketing strategies with key foodservice.

Manage all direct mail and email marketing campaigns including unique product sample mailers, utilizing the web site to generate qualified leads and custom campaigns as requested by sales team.Overhauled mailer process by implementing significant cost saving measures while producing unprecedented increases in sales, leads and measurability of all.

Organized and deployed all email marketing campaigns, generating leads and analyzing return data to exceed industry standards across all metrics.Successfully managed all SEO, SEM and PPC marketing activities utilizing Google Analytics and Google Adwords to exceed all goals for increasing search rankings, web traffic and lead conversions.Worked closely with.

Wrote numerous hard news and feature stories about businesses in the Minneapolis-St. Paul and greater Minnesota areas.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Journalism

Activities and Societies: UW-River Falls Student Voice