Manage all hardware and software product development for the Date Code Genie automated labeling system to continually advance the product's industry-leading functionality.Conduct market research projects to continually identify market trends, anticipate customer needs and advance Date Code Genie's industry leading performance and agile development.Pursue strategic partnerships and software integration projects to ensure best-in-industry cross-functionality and customer satisfaction.Manage E-Commerce website project from conceptual design to launch. Organized cross-functional teams to integrate system directly with existing ERP system, custom tax nexus and additional third party software.Lead and collaborate with Date Code Genie Support Team to optimize internal support systems and operational processes to achieve increasingly effective service and cost reductions.

Managed corporate website redesign project that resulted in 800% increase in web leads. Developed and implemented successful web content strategy for North American and International websites.Work directly with sales force to communicate intelligence, identify growth opportunities, and develop and execute sales and marketing strategies with key foodservice distribution partners.Refine processes and implement solutions to maximize sales and marketing communication efficiency including internal marketing web site and electronic sales tool sharing platform.Successfully manage business analysis, sales growth and product cross marketing projects utilizing numerous internal and external departmental resources and exceeding expectations and goals.Lead all web site enhancement projects including search engine optimization, traffic analysis through Google Analytics and content changes to optimize site functionality and increase lead generation and conversions.Write and maintain all thought leadership initiatives including white papers, corporate blog and internal communication materials.

Manage all direct mail and email marketing campaigns including unique product sample mailers, utilizing the web site to generate qualified leads and custom campaigns as requested by sales team.Overhauled mailer process by implementing significant cost saving measures while producing unprecedented increases in sales, leads and measurability of all campaigns.Work closely with sales and graphic design team to create print and electronic marketing collateral that executes company brand and meets specific needs.

Organized and deployed all email marketing campaigns, generating leads and analyzing return data to exceed industry standards across all metrics.Successfully managed all SEO, SEM and PPC marketing activities utilizing Google Analytics and Google Adwords to exceed all goals for increasing search rankings, web traffic and lead conversions.Worked closely with sales, marketing and graphics teams to create measurable successful campaigns and deliver clear and concise marketing return data to the appropriate stakeholders.Presented weekly product demonstration webinars to prospective and existing clients on software best practices and troubleshooting techniques.

Wrote numerous hard news and feature stories about businesses in the Minneapolis-St. Paul and greater Minnesota areas.