Caleb Tan Email and Phone Number
I am a seasoned professional with a proven track record of driving successful campaigns and building brand visibility. With a strategic mindset, I have developed and executed comprehensive marketing strategies that align with the overall business objectives. My expertise lies in creating impactful communication plans that resonate with the target audience and enhance brand perception. With the advancement in the world right now, I am excited to see how different opportunity out there can further improve our marketing game.
Singapore Airlines
View- Website:
- singaporeair.com
- Employees:
- 15710
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Head Of Marketing And Business StrategySingapore AirlinesKajang, My -
Head Of Marketing & Business StrategySingapore Airlines Aug 2017 - PresentFederal Territory Of Kuala Lumpur, Malaysia -
Head Of Marketing And CommunicationsSingapore Airlines Oct 2020 - Jun 2024Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia: Building and enhancing the brand image of the organisation.: Forge relationships and partnerships with agencies and vendors at corporate level for branding exercises.: Ensuring the monitoring, evaluation and improvetment of all branding and affairs and systems across all operations.: Consolidate media and social media marketing requirements.: Work closely with the sales and product departments to ensure smooth operations to achieve company vision and goals. : Supervising the creative department for any media execution online & offline and making sure that the campaign ideas are based on the company target market. : Planning and curating company's marketing (SOP) to ensure department runs smoothly. : Planning & strategising of marketing direction to achieve tasks.: Integrate the overall marketing planning with the specific goals that ensures efficient utilisation of marketing budget. : Forecasting & analysis data & statistic of long and short term agendas and campaigns.: Planning and advising the content launches on social media such as, Facebook, Instagtam, Tik Tok.: Reviewing company's SEO standpoint and Paid Ads via - Google Ads, Facebook. : Work closely with the Tech department to develop and produce CHAT AI (GPT) to ensure quick and smooth customer journey and respond.: Plans the journey of leads generation and awareness through various platforms. -
Senior Marketing AnalystSingapore Airlines Jan 2020 - Sep 2020Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaConduct research on consumer and market trend, target demographics and competing brands.Gathering and interpreting marketing data.Preparation of reports on consumer behavior, activities, outcomes and sales.Forecasting future market, consumer and sales trend. Working closely with the marketing department to develop marketing strategies. -
Business Development ExecutiveSingapore Airlines Aug 2017 - Dec 2019Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaPlanning market research to diverse business opportunities. Executing existing and new business initiatives. Maintaining good & strong relationships with clients.
Caleb Tan Education Details
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Business, Management, Marketing, And Related Support Services -
Aeronautics/Aviation/Aerospace Science And Technology, General
Frequently Asked Questions about Caleb Tan
What company does Caleb Tan work for?
Caleb Tan works for Singapore Airlines
What is Caleb Tan's role at the current company?
Caleb Tan's current role is Head of Marketing and Business Strategy.
What schools did Caleb Tan attend?
Caleb Tan attended Open University Malaysia, Nilai University.
Who are Caleb Tan's colleagues?
Caleb Tan's colleagues are Muhammad Arif Bin Shaharudin, Syafiqah Husna, Uthaya Kumaran N Sivagnanam, Jean Lee, Adrian Sim Fon, Rachel Wu, Aishah Ariyani.
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