• Support merchants in retail pricing decisions in $2B business segment• Use SQL, Excel macros, & elasticity values to execute ad hoc margin impact analysis• Proactively align 5K SKUs to corporate pricing strategy to drive margin

• Created HubSpot lead management automation system boosting offline sales advertising ROI by 50%• Launched customer-centric data-driven loyalty program increasing average order value by 10%• Discovered mishandled price drops damaging AOV by 20% with price volume variance analysis• Implemented coupon strategy on Amazon products, increasing monthly revenue by 25%

• Revamp Amazon storefront visuals and copy• Keyword research and product strategy• Manage SEO and listing copy for 1,000+ SKUs• Bulk editing and spreadsheets

• Train and co-direct a team of 8-10 Teacher Assistants to implement program and grading policies• Lead marketing team of 4, managing digital and social media projects• Review market research, regularly grade and critique marketing and operations plans, general journal accounting entries, and financial statements; teach students in bi-weekly finance labs• Communicate regularly with faculty team of 8-10; set up and take down program events

• Supervise startup company teams of 14-20 students• Review market research, regularly grade and critique marketing and operations plans, general journal, and financial statements; teach students in bi-weekly finance labs• Communicate regularly with professor; set up and take down program events

• Build and maintain websites through GoDaddy, Bluehost, Wordpress, Squarespace, and Wix platforms; utilize custom CSS/HTML• Design hundreds of social media posts, signs, flyers, cards, posters, billboards and handouts• Copywriting for business, email, social media, and advertising• Film videos for YouTube, Facebook, and e-commerce channels• Familiar with CSS, HTML, and beginner JavaScript

• Co-founded Cheese Louise, a student-led food business offering gourmet mac'n'cheese with meat and sauce toppings to 25,000+ students and faculty at BYU-Idaho• Rotated through functional areas in Operations, Marketing and Finance and selected leadership development assignments as CEO, Technology Officer, and HR Officer in a team of 15 students from diverse backgrounds• Nominated as CEO for the first four weeks and led creation of initial product, branding, proformas, operation process, and company organization• Generated highest revenue week as Technology Officer with a raffle giveaway campaign (ROI 1700%) collecting 200 emails and boosting daily revenue by 15%• Held team 100% accountable to daily KPI review as HR Officer

• Controlled 80+ products across Amazon, eBay, and BigCommerce e-commerce shops• Generated 11% increase in sales on select Amazon products through rewriting sales copy, adjusting search keywords, redoing product pictures, filming product videos, and implementing competitor research strategies• Led redesign and branding of previously underperforming product resulting in 260% sales growth and 500% online clicks increase

• Built & managed two websites using the Wordpress platform and custom CSS/HTML; over 30K views• Coordinated website maintenance and edits with a team of 3 interns• Developed skill in making a client's vision for a website into reality

• Led research, training, and implementation of digital technology strategies to adjust for COVID-19 shutdown• Set up and managed content for 10 Facebook pages representing six major cities across Florida and Georgia• Co-led a team of 6 technology specialists to create 40+ Facebook video and picture advertisements, a social media initiative grossing 80K views and 600+ shares, and 4 live events and 5 music videos grossing 25K views• Trained 36 page managers and 200+ content creators in formal presentations and Q&A sessions• Reported weekly digital advertising statistics and outcomes