Caleb Porter Email & Phone Number

Salt Lake City, Utah, United States

I speak with students (current, future, and former), faculty, and business and academic leaders in either in-depth interviews or focus groups on a daily basis. I specialize in pulling key, actionable insights from these meetings, which I then present to key stakeholders, often executive. I utilize AI tools to assist in my analysis to ensure accuracy of my findings and aid in a speedy turn-around from data collection to action. I seek to truly represent the voice of the customer (whoever my research is centered on) and advocate for them in my presentations. My findings go toward improving the student or employee experience and has impact on overall business strategy. It has also been used for marketing purposes. I also work in the quantitative realm via Qualtrics. I create or rewrite surveys, including course evaluations, to ensure we are asking the appropriate questions that match our research objective. I have aided in the creation/ adaptation of over 50 surveys that receive an average of 120k responses per year. I have also personally created over 60 CX dashboards through Qualtrics to make our data accessible and user friendly for our users. Many of my dashboards are used across Galen and HCA, including by HCA executive leadership.

Tuscaloosa, Alabama, United States

As a Research Fellow and Adjunct Professor I developed and executed an extensive research agenda, conducting qualitative and quantitative research involving over 300 in-person research subjects. I collaborated with peers and professors on various projects, mastering research design and methodologies. My work resulted in comprehensive reports presented at academic conferences, showcasing innovative approaches and significant findings. Additionally, I delivered lectures and facilitated discussions as an adjunct professor, creating stimulating learning environments for undergraduate students. Through curriculum development, student performance assessment, and mentorship, I contributed to both the academic community and the personal growth of my students.

I offer expertise in research design, data analysis, stakeholder communication, and project management to guide decision-making and risk mitigation processes for clients across diverse industry verticals. By conducting thorough business intelligence analysis, I analyze clients’ internal databases and publicly available external resources using industry-standard methods and tools to model market parameters, including market size and segmentation. My approach to research design encompasses all aspects of the research strategy, from defining the scope to data collection, ensuring accurate and meaningful results while minimizing errors and resource issues. Notably, I have moderated online focus groups to gather deeper insights into attitudes, behavior, and preferences. In data analytics, I employ statistical analysis and computational methods to organize large-scale data, identify trends, and synthesize insights, enabling informed business decisions and effective strategies based on data-backed evidence.

Provo, Utah

Consulted 30+ researchers by offering comprehensive, constructive verbal and written input at various project phases, to enhance overall research quality and outcomes.• Leadership & Research Expertise: Counseled researchers across all research stages, from scope development to research design, timeline estimation, data collection (dataset selection, model building, and scales), statistical interpretation, data visualization, results articulation, and stakeholder presentation, to encourage scientific discovery and success.• Segmentation: Provided guidance on qualitative data-gathering techniques such as in-depth interviews, focus groups, and ethnography, to enrich research outcomes and insights.• Team Guidance: Steered academic research projects from inception to analysis, partnering with teams to proficiently showcase research findings, fostering knowledge dissemination and impact.• Adaptable Approach: Advised researchers on the advantages of employing a multimethod approach in research, enhancing the comprehensiveness and validity of findings by utilizing diverse research methods and techniques.• Competitive Analysis: Educated 100+ students on the scientific and technical aspects of neuromarketing tools, such as eye-tracking, GSR, and FEA, while emphasizing their practical applications within the industry.

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Masters, Mass Communication/Media Studies