Digital Marketing, PPC/SEM, SEO, Sport/Retail/Health E-commerce Revenue Growth & Strategy. Management. Training. Coaching. Achieved 16x PPC revenue and highest SEO & PPC revenues in company history (2/3 revenue contribution at peak). Instrumental in previous 40% YOY growth rates.Focused on maximizing revenue and profit by returning a strong MER, targeting ROAS with awareness of COGS, lowering CAC while growing and retargeting the customer base, increasing CLTV/repeat shopping, maximizing AOV, increasing Conversion Rates and CTR, lowering CPA, bringing in full funnel digital traffic, optimizing landing page content for search ranking, improving customer experience, achieving high Quality Score, maximizing conversions and sales, and coaching those around me to do the same.Thoroughly versed in relationships of supply/demand, pricing, discounting, taxation, consumer and producer surplus, maximizing the area under the curve. Application of Behavioral Economics principles to short and long term awareness/consideration/purchase behavior, ad copy and landing page experience. Student of psychology, behavior, marketing, economics, and history. Managed and trained a team of SEO Content Strategists to pursue brand and category-level SEO revenue at 10:1, keyword research, SEO content marketing and strategy, CRO, white hat link cultivation, monthly analytics reporting, and client-facing presentations. Coached management, investors, other departments, teammates, and internal and external stakeholders in best practices for paid and organic search, and digital ecosystem. Managed vendor, partner, and agency relationships providing direction, context, and correction.Google Ads, Google Shopping, YouTube Ads, Microsoft Advertising, Microsoft Shopping, GoDataFeed, Criteo, Target ROAS/CPA optimization. Google Analytics, Conductor, Google Keyword Planner, SEMrush, Spy Fu, Ahrefs, Screaming Frog, Moz Pro, Writer.

SEO, PPC, Digital Marketing & Ecommerce Strategy. Management, Training. Coaching.

Adjunct Professor - Digital Marketing, PPC/SEM Paid Search Marketing.Guest Lecturer -Content Marketing, Digital Marketing Analytics.

Freelance Digital Marketing, SEO, PPC Consulting Services. Helping companies, non-profits, entrepreneurs and individuals to construct full-funnel Digital Marketing ecosystems. Integrating SEO, PPC, Content Marketing, Email/CRM, video, retargeting, social, persona and audience development, behavioral economics, CRO, and website usability into a repeatable and sustainable growth engine. Teaching you what you need to know to operate your own digital marketing system.

PPC Strategy, Account Management, Client Management

Director of Digital Strategy. SEO, PPC, Content Marketing, Landing Page Optimization

Sr. SEM Project Manager/Pay-Per-Click (PPC) Strategist, Account Management, Client Management

SEM Project Manager/Pay-Per-Click (PPC) Specialist, Account Management, Client Management, SEM Intern Manager. Primary client-facing SEM strategy point of contact, primary PPC practitioner on all accounts. Prospected for and Trained first set of PPC interns, all of whom hold senior industry positions today.Promoted within 3 months of hire. 2x Winner of Star Player of the Month Award, for employees who perform above and beyond expected duties to service clients and support teammates.

Competitive SEO Content Marketing, Link Building, Research, and StrategyKeyword Research, Analysis, Assignment, Mapping, and ThemingPaid and Unpaid SEO Directory Research and SubmissionsSEO Article and Press Release Content Writing and SyndicationSocial Media Marketing

SEO Content Marketing and Project Management InternSEM/SEO StrategySocial Media MarketingMarketing/PRExpert knowledge of PC's, Extensive Knowledge of Microsoft Office - Word, Excel, PowerPoint, Windows, WordPress, Google Analytics, WYSIWYG editorsHTML for SEOSocial media marketing efforts on Twitter , Facebook, YouTube, and other social sitesCommunicate with clients to establish SEO and content goalsConduct in-depth research to write engaging, SEO-optimized and marketing-driven contentWrite SEO website content, articles, press releases, and blogs Maintain multiple projects while adhering to deadlines

Focus On Traditional and Digital Marketing, Business Economics, Consumer Behavior, Organizational Change

Digital Marketing/Analytics research, strategy, implementation. SEO, Content Marketing, Social Media, Pay-Per-Click Advertising, and Google Analytics.www.monkdevelopment.comwww.churchwebsiteguide.comwww.churchtechreview.comwww.churchwebsitereview.comtwitter: churchwebsherpa

Provided leadership, vision, and training for 45-member worship ministry.

Mortgage Broker.