Caleb Clarke Email and Phone Number
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A marketing executive with a broad range of experience and a proven track record of driving results in both start-up and larger, well established organizations. A recognized leader who provides not only strategic direction but also tactical execution to deliver measurable business results. One who operates comfortably across an organization, working well with executive leadership, peers and support team.Specialties: brand and marketing management, product marketing, demand generation, team building, digital marketing, strategic planning, marketing and sales alignment.
Newfire Global Partners
View- Website:
- newfireglobal.com
- Employees:
- 436
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Senior Director Of MarketingNewfire Global PartnersAtlanta, Ga, Us
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Senior Vice President, MarketingAzalea Health Jun 2024 - PresentSandy Springs, Georgia, Us -
Vice President, MarketingAzalea Health Apr 2023 - Jun 2024Sandy Springs, Georgia, UsLead the strategic marketing initiatives that are driving growth and market engagement at a leading provider of healthcare IT solutions.At Azalea, we use technology to help underserved healthcare providers improve patient care and profitability. We saw how providers struggled with the electronic healthcare record systems they were forced to use—EHRs that were built to minimize risk and meet legislative needs, not to make their critical jobs any easier. That’s why we’ve built a truly cloud-based healthcare IT solution designed to meet the ever-increasing demands providers face.
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Vice President Of MarketingAdaptigent Dec 2018 - Apr 2023Atlanta, Ga, UsAdaptigent (formerly GT Software) accelerates innovation at the world’s largest companies by delivering powerful IT solutions that modernize core systems. The company's unique solutions facilitate digital transformation and allow IT and business leaders to speed their pace-of-change by connecting legacy technology to modern ecosystems.As head of marketing, responsible for developing and executing comprehensive go-to-market strategies for suite of enterprise-level products and services. Lead day-to-day execution through a highly productive team of marketers that maintained a laser focus on buyer needs and evolving market conditions. -
Vp MarketingOnepath Llc Dec 2017 - Nov 2018Atlanta, Georgia, UsResponsible for developing and executing the marketing strategy of one of the nation’s largest information technology service providers. Implemented a variety of inbound and outbound programs to drive customer acquisition and improve awareness across key industry segments. -
Director Of MarketingNuesoft Technologies Oct 2011 - Nov 2017Marietta, Ga, UsResponsible for the development and execution of Healthcare IT company’s growth strategy. Oversee all sales, marketing and business development activities. Marketing team is responsible for lead generation and branding through digital and direct marketing, SEO, SEM, social media and public relations. Sales and business development teams are responsible for new customer acquisition through direct and indirect channels. Have achieved year-over-year double digit growth in each of the last six years. -
Director Of Strategic DevelopmentNuesoft Technologies Jun 2008 - Sep 2011Marietta, Ga, UsOversaw all strategic marketing and direct sales activities. Develop corporate strategic direction with CEO and work with department heads to ensure executional alignment.
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Sr. Marketing ManagerOrkin Pest Control Jan 2007 - Jun 2008Atlanta, Georgia, Us- Responsible for marketing management of $400M business line.- Developed new part-time field sales program; including recruiting, sales strategy & training, and marketing support.- Managing Direct Response Television campaign; including production, media planning and customer management.- Developed & managing programs to increase share of wallet of existing customer base. -
Market Development ManagerOrkin Pest Control Jul 2004 - Dec 2006Atlanta, Georgia, Us- Led cross-functional business unit team responsible for development of 3 year strategic Business plan and annual Marketing plan. Personally developed new model for market segmentation which dictates marketing, sales and advertising support across the company in 2006.- Coordinating development of a field sales force to replace outsourced sales efforts. Developed new pay plans, recruiting support, and management training & guidelines. Expect $880K of sales in 2006.- Developed and rolled out a new regional Termite Control sales strategy and process, including training, activity protocol and marketing collateral support. Increased Termite sales 19% in first year and planning on a subsequent 16% increase in 2006.- Developed and Packaged new consumer service offering resulting in revenues of $500K in first six months. Planning $1.6M in 2006.
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Manager, Wieland RealtyJohn Wieland Homes & Neighborhoods Jan 2004 - Jul 2004Smyrna, Georgia, Us- Managed residential homebuilders sales department; including hiring, firing and training for all sales assistants, on-site sales agents and inside sales representatives.- Lead inside sales team responsible for conversion of inbound leads as well as on-site traffic generation. Team credited with $56M of sales during my tenure.- Restructured inside sales group, aligning positions with traditional inside sales functions. In first three months of realignment, team saw 5% increase in productivity with a 40% decrease in payroll. -
Director, Marketing And SalesGuildquality May 2003 - Jan 2004Atlanta, Ga, Us- Identified prospective markets for start-up research company; developed and executed strategies resulting in effective penetration in three geographic markets.- Delineated the independent services offered by GuildQuality, identified and assessed the needs of each market segment, and developed a marketing mix that maximizes market potential.- Met first year sales budgets through execution of sales and marketing plans; including hands on sales efforts and management of two salespeople. -
Manager, Strategy & InnovationOrkin Pest Control Jul 2002 - May 2003Atlanta, Georgia, Us- Conducted strategic analysis of the sales, marketing and operational activities of $500M business line to recommend most efficient use of $24M Marketing budget; developed program that successfully increased revenues 11% across multiple test markets with no increase in spending.- Developed and lead cross-departmental team responsible for centralizing inside sales force; increased lead closure 7% and decreased cost-of-sales by 23% in first 4 months.- Fielded needs-based segmentation study on pest control market; resulted in new communications strategy and two new product offerings to increase market share.
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Residential Marketing ManagerOrkin Pest Control Nov 2000 - Jul 2002Atlanta, Georgia, Us- Directed Advertising Agency in national branding and advertising efforts.- Managed $1.2M budget for direct marketing, local and national promotions.- Developed and implemented new pricing strategy for Pest Control service line designed to maximize revenue; program resulted in $5.3M of incremental revenue from 2001-2003.- Responsible for development and maintenance of corporate on-line presence.
Caleb Clarke Skills
Caleb Clarke Education Details
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Vanderbilt UniversityEnglish -
Georgia State University - J. Mack Robinson College Of BusinessMarketing
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The Westminster SchoolsHs
Frequently Asked Questions about Caleb Clarke
What company does Caleb Clarke work for?
Caleb Clarke works for Newfire Global Partners
What is Caleb Clarke's role at the current company?
Caleb Clarke's current role is Senior Director of Marketing.
What is Caleb Clarke's email address?
Caleb Clarke's email address is cc****@****oft.com
What is Caleb Clarke's direct phone number?
Caleb Clarke's direct phone number is +167826*****
What schools did Caleb Clarke attend?
Caleb Clarke attended Vanderbilt University, Georgia State University - J. Mack Robinson College Of Business, The Westminster Schools.
What skills is Caleb Clarke known for?
Caleb Clarke has skills like Lead Generation, Strategy, Marketing Strategy, Leadership, Strategic Planning, Direct Sales, Marketing Management, Direct Marketing, Start Ups, Business Development, Cross Functional Team Leadership, Management.
Who are Caleb Clarke's colleagues?
Caleb Clarke's colleagues are Petra Gubez Znamenaček, Maryna Korol, Iryna Hurniak, Vasyl Stefanyshyn, Alla Havaliukh, Maryana Vitiv, Happiness Nwokwa.
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