Caleb Copeland Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

Responsible for managing overall paid digital media strategy, including advertising on Google, Bing, Facebook, Instagram, YouTube, and Twitter. I work directly with Marketing Managers and Coordinators, the Digital Director, and the VP of Marketing to boost engagement and conversions for our partner programs, track and report campaign results, and optimize our digital strategies. I currently manage an annual digital marketing budget of over $1 million, which includes a lead generation campaign that has resulted in over 100,000 new union member leads, as well as dozens of ad campaigns that have contributed to an increase in conversion rates for our programs across the board.

Washington, Dc, Us

Washington, Dc, Us

Responsible for managing a team in digital creative and strategic efforts for a variety of projects, including design and production of websites, interactive touchscreens, e-flyers, landing pages, database systems, and much more. I work with our account executives and senior staff to oversee production from initial concept to finished product. Digital marketing experience includes search and display advertising (i.e. Google AdWords), search engine optimization, social media marketing, email marketing, content marketing, and more. Notable clients I have worked with include CalAtlantic Homes, NVR, Inc., and Vera Wang.

Springfield, Missouri, Us

Responsible for creating and implementing digital marketing strategies for over twenty small business clients in the Springfield area through the use of social media, SEO, website content, e-newsletters, online and mobile advertising, and other areas of digital media. Responsible for hiring and managing a Digital Content Producer. Developed monthly web analytics reports and presented marketing plans to current and potential clients. Managed hosting and setup of client websites, including making weekly updates to content.

Springfield, Mo, Us

Managed and implemented a comprehensive digital media marketing strategy covering social media, search engine optimization, PPC advertising, e-newsletter marketing and retail promotions. Interacted with customers via social media, e-mail and other tools. Developed the brand using social media (Facebook, Twitter, Instagram, YouTube). Designed a variety of ads, promotional packets, packaging, e-newsletter templates and other resources using Adobe Photoshop and Illustrator. Managed e-commerce inventory for online retail sales. Analyzed overall online marketing strategy in order to improve strategies, increase sales and maintain high customer satisfaction.

Maintained social media marketing campaigns for clients and their products. Developed SEO strategies and managed content distribution. Created weekly reports to show social media and SEO results. Engaged in creative meetings to establish brand strategies and fresh marketing campaigns.

Served as assistant producer, editor, and gaffer on a feature-length documentary about holistic medicine highlighting the work of Dr. Norm Shealy. Assisted with digital marketing of the film following its release through the use of social media, blogging, e-newsletters, and other online tactics.

Springfield, Mo, Us

Wrote content for university website, brochures, manuals, training guides and more. Designed promotional materials for User Support department. Provided students with software support and assistance with online services such as Blackboard. Assisted User Support staff with computer lab maintenance and upgrades.

Bachelor'S Degree, Digital Media

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program