Caleb Allen, Mba Email & Phone Number

Vancouver, BC, CA

Worked on the establishment of a new business opportunity in the carbon credit space, connecting with investors, and working on the development of a carbon sequestration program.

Langley, British Columbia, CA

• Grew startup global market pipeline from $20M to $500M in one year (Canada, US, UK, Switzerland, Australia, Italy, Pakistan, China and Mexico) with memorandums from Nestle International and Tyson Foods.
• Formulated a go-to-market strategy and sold the innovative "FreshHub solution"- valued at $22M per sale (4 x previous offering) - within 3 months in a high-tech startup: See article.
• Spearheaded the Carbon Credit Commercialization program: Partnered with Deloitte to develop a program that included determining market channel fit and led the carbon streaming sales and strategy for one of the leading.
• Sales Strategy: Delivered a comprehensive go-to-market strategy, assessing viability, market opportunities, competitive analysis, sales messaging, value for customer and investors, new product development, data-driven.
• Key member of the Capital Strategy & Raise Team: Worked on investor decks with investment bankers, presenting to investors, analyzing cash flow, and leading organizational strategy.
• Established a new Canadian manufacturing partnership of major components for contracts in North America to enhance the development of the technology and diversify to mitigate supply chain risks, resulting in $4.4M sale.

Langley, British Columbia, CA

• Hired as the Customer Experience manager, focusing on the customer journey from initial contact through to completed sale and onboarding. Supported all stages with various plans.
• Launched the consulting service.
• Promoted within 6 months to Director of Business Development & Sales, leading a sales team of three.
• Engineered strategic analysis of market insights and directions focusing on profitability and measurable targets and ensuring that the corporation aligned with the new strategy and direction.

• Evaluated and pursued an opportunity to build a product to improve the growing density and output of leafy greens. Included starting the business from the ground up, managing patent and legal opportunities, business.
• Invented a method to increase the growing density of leafy greens, improving the output of plants between 250-5,000% while increasing the efficiency of growing those plants by +500% by reducing labor and utilities.
• Secured startup financing, including government grants, investors, and bank loans. Wrote grant proposals, networked and pitched to investors, and competed business plans and comprehensive P&L to secure bank loans.
• Led the design and construction of the first and second product prototypes, including identifying engineering support, coordinating design and purchasing, and leading the construction of the system.
• Managed all legal components of the business, including origination of the provisional patent, reviewing and negotiating NDAs, writing and managing investor documents for multiple round and types of financing.

Banff, Alberta, CA

• Took over the department, going from an individual contributor to interim GM leading a team of 100 employees forecasting, analyzing, and budgeting for $15M business with 8 operating locations overnight. Continued by.
• Managed P&L, over 100 employees / 8 different locations, including budgeting and forecasting, marketing and ops, and staffing, yielding increases in margin from 2015 Actual to 2017 Forecast in a capital and labor.
• Reinvented and executed product to secure a 5-year contract anchoring large customer, including investment, increasing partner service across a matrixed organization, and reducing OpEx.
• Led a deep analysis on product lines, resulting in opportunities and revenue growth, resulting in improvement in revenue through capturing market share and improvement in margin.
• Established strong internal relationships between individuals and departments to build trust, collaborate, and create a team-focused environment including: Sales, Marketing, GMs, VPs, and Presidents.
• Monitored customer experience issues among competitors in order to win new conversion business of $250K+ annually.

Banff, Alberta, CA

• Stepped into a newly created role consulting for 5 industries including hospitality, food & beverage, attractions, transportation, and retail. Proceeded to win an award (1 of 12 from company of 5,000 employees) and.
• Responsible for product and operational consulting and analytics across 5 departments, including investments, M&A analysis, and business intelligence and reporting tools.
• Performed deep competitive and financial analysis to bring about the maturation of the department, including a business plan, successful investment proposal, and new product launch: 19 new assets, and beating new.
• Developed and led the investment proposal for the Upper Terminal of the Gondola, including a financial model, written proposal, and presentation to the investment committee, including CEO, CFO, and team.
• Strengthened reporting metric structure, value, and accuracy through investigation, Excel overhauling, and working with senior management.
• Viewed as a resource to bring creative solutions - including attractions, F&B, and hotel operations- and communicated recommendations to executives.

• Designed and developed Employer Brand tool measuring NPS, which provided actionable insights for customers to improve employee experience with clear ROI.
• Analyzed 1000 data points per customer to assess sentiment, including designing and implementing employee surveys, collecting social media data, and integrating corporate statistics.

Burnaby, British Columbia, CA

• Developed sales and marketing strategies, plans, budgets, and calendars for sales teams across 12 different locations in Canada for $30M business.
• Managed 4 brands (including Apple and Motorola resellers), encompassing content for websites, social media, print ads, and distributed marketing material.
• Performed market analysis to identify target customers and purchasing motives, and offered sales recommendations for change in sales product lines.

• Tasked with identifying the products most likely to succeed in market launch, including first customer base, market size, and strategic recommendations. Accuracy confirmed during tenure.
• Managed research on 12 products during the project, gathering intel from the team, coinciding with key relationships, and other products in market.
• Provided ranked lists of targets for customers, market segments, and directions to avoid.

St. Paul, MN, US

• Performed market research and internal capability assessments, develop strategic alternative and drive implementation through final delivery to clients.
• Consulted directly with management teams to identify and develop key business strategies to meet growth goals, including merger/acquisition analyses.
• Restructured 2010 business development/sales strategies via new conduit networks.

• Researched global CNG market to recommend sales strategy for executive investment decisions, reallocation of resources, and implementation. Accuracy of confirmed through acquisition by Clean Energy; T. Boone Pickens.
• Analyzed data to define core profitable customers and recommended segmented divestitures based on company business strategies and customer relationship.

Mba, Entrepreneurship

Bachelor'S In Religion, Pastoral Theology