I provide company and client leadership:Blue Chilli Health is a full-service health and wellness communications agency with a flare for accelerating the transformation of human and animal health companies to become customer centric & digitally enabled, with a rock-star edge over the competition. We deliver omni-channel marketing solutions powered by advanced data insights to deliver customer engagement strategies, content and tech development, campaign deployment and performance analysis.We work proudly with or pharma, medtech, and animal health partners to create innovative and transformational experiences to help improve the lives of HCPs and patients around the world.

As the commercial director, I introduced our agency to new clients. When I started, the company had 2 moderately active clients in the pharma space. When I completed my service, we had built a diversified portfolio with rich activity across 20 companies that included pharma, biotech, medtech, animal health, consumer health (OTC) and agribusiness.We became true partners, developing client relations that flourished. I worked hard, always believing that client success was the measure of our success. We won many awards during my time as Commercial Director.It was also my role to position and differentiate the agency. And that mattered to me a lot, because I wasn't just working at Swordfish. I was also a partner.As a partner, I was building an agency with the capabilities to tackle big problems in health. So, I worked hard to hire and inspire, enabling each individual on our team to reach their potential.This meant I held an entrepreneurial role, and I wore many hats. • Shaping and building capabilities • Transforming and training our teams • Creating innovative approaches to solve problems• Fostering relationships with innovative partners• Setting targets and metrics for growth and change, that we always surpassed• And much moreI was deeply successful in my role as partner. I nurtured relationships across Australia and AsiaPac, building our dream of new offerings, skills, and services, and growing from a single agency of 3 people to a team of 39 professionals across 3 uniquely positioned agencies in 2 continents serving multiple countries.After 6 years, a beautiful story was unfolding, but then things changed. It was hard for me to leave in December of 2021. The company had become a part of my identity. I felt like “Caleb” was synonymous with “Swordfish”. But in the end, I did leave. If you are reading this today, reach out to me! I'd love to connect with you about my experiences, hear about your challenges and interests, and see if we can work together!

Providing services to both lead and support clientele in:-Health and PHARMA communications and business consultation-Strategic planning-Market research-Market analysis-Proposal writing-Proposal delivery and presentation-Tactical planning-Agency directorship (supportive)-Account management-Project management

Management and oversight of the PHARMA business unit within the agency.-Strategic planning and implementation.-Market tracking, research and analysis.-Integrated marketing and communications planning and execution.-Business building and expansion within agency client roster.-Lead new business acquisition pitches and tenders.-Account team building and mentoring.-Business strategy and execution for expansion of agency health technology offering.Client Roster:-HER2 Portfolio, Roche (Herceptin, Herceptin SC, Perjeta, Kadcyla)-COPD Portfolio, Novartis (Onbrez, Ultibro, Breezhaler)-Blood Disorders, Novartis (Jakavi)-Ophthalmology, Novartis (Lucentis)-Virology, Janssen Cilag (Incivo, Olysio)-Neurology, Lundbeck (Saphris, Brintellix)-Oncology, GSK (Melanoma patient digital technology)-Orthopaedics, Stryker (various implants and devices)-Actelion (Xiaflex Accreditation Technology)-Diabetes, Ely Lilly (Trulicity, Humalog)

Autonomous oversight and management of key client accounts including strategic planning, tactical planning, campaign management and team management of project development:-Cardiopulmonary, Actelion (Tracleer, PAH Awareness)-Specialist Accreditation, Actelion (Xiaflex)-Neurology, Novartis (Gilenya)-Neurology, Novartis (iPad native apps)-Neurology, Lundbeck (Saphris)-Gastroenterology, AstraZeneca (Nexium, GORD/reflux Awareness)-Fertility, Merck Serono (Portfolio)-Farm Equipment, John Deere (Ride-on mowers)In addition, spearheaded development and growth of agencies digital offer and lead new business tender.

Autonomous oversight and management of key client accounts including strategic planning, tactical planning, campaign management and team management of project development:-Diabetes, Ely Lilly (Byetta)-Neurology, Ely Lilly (Zyprexa)-Vision Australia-Oral Care, Johnson and Johnson (Listerine)

Lead Global and US accounts for RAPAMUNE, Pfizer’s immunosuppressant for transplant patients.-Partner with an integrated, multi-disciplinary team, including key client stake-holders, in the development of a global 7 year-Functioned as agency team leader for 3 years, maintaining lasting client relationships through integrated strategic and tactical planning, creative development and campaign execution.-Drive efforts to closely understand this unique and dynamic market, tracking market trends, anticipating competitive moves and aligning with consumer needs to develop and implement executable initiatives that work.Integrate GHG with Colgate Palmolive, and our new assignment as the global professional agency of record:-Engage Colgate’s marketing teams, including domestic and global partners, to establish our role with Colgate, identifying and nurturing opportunities to grow the partnership within the company.-Develop integrated global communication plans that elevate Colgate’s corporate image and product portfolio to the profession and establish Colgate as the dental professionals preferred partner.-Team leader for all US brand communications and client relationships.-Partnered with the agency account team to develop a wide range of professional planning and initiatives for key products in the Colgate portfolio.Support executive leadership in the development and delivery of new business pitches and new business wins.

Rebrand and relaunch RAPAMUNE.Orchestrated complete market saturation through a corresponding launch at POA, the major convention and nonpersonal promotions. All occurred in the same week.Created new internal operational structure that was implemented on our team which was later used as a model for redefining agency operations.Assess transplant professional attitudes and behaviors to identify unique segments and create tailored communications for RAPAMUNE.Structured the communications plan to address market segmentation strategies.

Spearhead launch of the integrated DTC/HCP marketing campaign for FLOMAX and align communication initiatives across marketing disciplines.Reach aggressive brand objectives and sales growth through market research, strategic planning, tactical planning and project development.Lead a team of 2 AE’s, helping to develop their career path in sync with their personal goals.

Reposition and re-brand FluMist, MedImmune’s attenuated live intranasal influenza vaccine and re-set the stage for the successful launch of the next generation of FluMist.Market research illustrated significant reduction in market sensitivity to -Live virus flu vaccines -Unique mode of administration. Lead client contact responsible for development, presentation and execution of tactical planing.Build relationships and expand business opportunities outside of the current brand, resulting in new assignments on developmental phase productsSupport agency leadership in preparation and presentation of new business pitches.Launched 2 new indications for Merck’s VIOXX while defending the product against aggressive negative press.Assist senior leadership in differentiation of the next generation coxib to strategically position a coxib franchise.

Spearhead development of promotional vehicles for VIOXX specialty sales reps.Anticipate client needs and prepare agency recommendations that address them.Oversee development of creative solutions and measure that communication against strategy.Responsible for the management of journal advertising, including contribution to creative explorations and development of ads to meet deadlines.

Launched a new indication for Merck’s VIOXX, including revisions to the PI and FDA approval of core sales pieces.Managed project development from client initiation to release of production ready material.Responsible for knowledge of client internal system to insure timely acquisition of necessary regulatory and art approvals.

Manage, track and regulate all finances in accordance with signed contracts.Communicate market developments through the collection and assessment of competitive intelligence.

Synchronized the development of projects from conception to completion.Organized, planned and conducted weekly internal status meetings, prioritize work flow, and maintain reference binders and detailed records of job history.

Regulate the circulation of jobs through each stage of development during pre-launch of GSKs Advair.Manage organization and efficiency of workflow to adhere to deadlines.