Caleb Preston Email & Phone Number

Los Angeles, Ca, Us

International, Us

- Built team responsible for content production, programming, and scheduling in support of 11 products across games, e-commerce, and social- Worked across engineering, design, and product to build custom CMS

- First hire at a venture-backed startup, leading content from pre-launch to a successful subscription news service: 4.5 rating (700+ reviews), 2021 Apple Design Award finalist- Built annotation feature to give readers optional article depth, increasing retention 22% - Evolved Brief’s timeline feature into Narrative Graph — a web of interconnected storylines that expanded the app’s catalog of timelines by 350% without additional editor capacity- Lead CMS development from v1, driving a 5x increase in publishing speed over a 4 month period while at the same time introducing additional publishing workflows- Responsible for content strategy, publishing operations, and vendor relationships, as well as recruiting and training editorial team; successfully met goal of 30 stories per editor per day

Local news publication serving readers in Los Angeles.

Santa Monica, California, Us

Working on the Content Strategy & Ops team, I led several projects that were key to Snapchat’s long-term content vision. In one project, I trained and managed an international team of 140 content moderators responsible for moderating influencer content on Snapchat’s Discover feed. In this role, I worked cross-functionally to build internal tools, design workflows, and craft policies. During this time, I also led operations for all US Publisher Stories and Shows. This role gave me the opportunity to work with a diverse set of publishing teams and content creators to help them find success on Snapchat’s Discover feed. As the main point of contact for our partners, I synthesized feedback that led to product improvements on our CMS and consumer app.

Santa Monica, California, Us

After learning the fundamentals of storytelling, I was asked to lead an eight-person team on Campus Story. Using insights gleaned from user data, the other team managers and I worked to add hyperlocal and customizable geofilters to our product, transforming Campus Story into an interactive space for our community. These changes increased engagement with our core demographic and created a few viral stories along the way, including my favorite; a school-wide dance battle at the Utah State University library (attached below).

Santa Monica, California, Us

As a Story Editor on Snapchat’s Campus Story and Live Story products, I was able to employ my creative skills to craft narratives that pushed the boundaries of live user-generated content. The team and I had an absolute blast delighting our users while exploring the possibilities of a new storytelling medium.

Arlington, Virginia, Us

Working at one of the top digital political consultancies in Washington, D.C., I helped raise millions of dollars in campaign contributions for clients running in congressional, senatorial, and gubernatorial races across the country during the 2014 midterm elections. After the election, I condensed our learnings into a post-mortem report to advise clients in future election cycles.