In my pivotal role, I've championed the Data & Strategy department, leading the design and delivery of bespoke data products finely tuned to business requirements. My expertise spans critical data-led domains, including Analytics, Reporting, and Marketing Automation & Personalisation, facilitating enhanced decision-making and strategic alignment. Key contributions include:- Architecting and nurturing the department to serve as a central hub for data-driven innovation and insights.- Developing and managing sophisticated, custom data solutions leveraging global platforms like - Alteryx for Analytics, Power BI for Reporting, and ActiveCampaign for Marketing Automation & Personalisation.- Empowering cross-department collaboration to integrate data insights into broader business strategies, significantly boosting operational efficiency and market responsiveness.- Pioneering data visualisation and storytelling initiatives, translating complex datasets into compelling narratives for both technical teams and business stakeholders.

This role encompassed strategic support for current and proposed loyalty programs, including data analysis for enhancing engagement and performance. Responsibilities involved monthly insights delivery, case study development comparing KPIs, and identifying marketing opportunities for brand promotion. Additionally, the role required formulating and advising on program measurement strategies to support the account management team with performance analytics.

- Mapping the targeted market to feed the sales pipeline, as well as representing the company in business meetings when prospecting new leads.- Development of the strategy to advertise and promote the sales of all services offered by the company, reporting to the company’s lead management.- Advising on how to leverage the awareness of potential qualified leads to our services, based on the features and attributes of our solutions to the targeted market.- Support for business development, going from the planning to the execution of all the commercialcampaigns, including the strategy for pricing, promotion and product/services mix.- Creation of presentations and any other supportive document to be included in commercialproposals, or any other activity of qualified lead generation.- Responsible for the strategic planning for all the Loyalty Programs & Channel Incentives managed by the company.

- Support for business development, going from the planning to the execution of all the commercialcampaigns, including the strategy for pricing, promotion and product/services mix.- Creation of presentations and any other supportive document to be included in commercialproposals, or any other activity of qualified lead generation.- Responsible for the strategic planning for all the Loyalty Programs & Channel Incentives managed by the company.

- Analysis of sales data from physical stores, to identify potential gaps in distribution model available (logistics) and the customer preferences, helping to create the strategy of products per category available for the E-commerce channel.- Member of “New Products Committee”, responsible for the analysis and approval of new products.- Member of the committee responsible for the change of the product registration into the ERP system (SAP).- Management of the team responsible for the register of new products on the eCommerce department.- Coordination of the production of all the content related to products (photos, editorial content, film and its attributes).- Support for the editorial content platform project named “Revista Telhanorte” - bimonthly physical and digital magazine from the company, created to inspire and engage customers to purchase products and solutions for their projects.

- Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services- Coordinating production of artwork, copywriting, media scripting, within time and budget constraints- Analysing data regarding consumer patterns and preferences- Interpreting and predicting current and future consumer trends- Researching potential demand and market characteristics for new strategies on content creation - Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels- Key User of Content - SAP integration project

- Analysing data regarding consumer patterns and preferences- Interpreting and predicting current and future consumer trends- Researching potential demand and market characteristics for new strategies on content creation & product development for the eCommerce channel - Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

- Business development focused on B2B partners- Strategy development for Channel Incentive programs- Strategy development for Loyalty programs- Product development for Consumer Insights

- Development and management of incentive campaigns with selected partners- Special Negotiation with suppliers- Strategy development for Programs based on payroll loans- Strategy development for Credit Card database activation- Strategy development for fulfilment within Loyalty and Relationship programs and platform