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Calebe Perazza Email & Phone Number
Data and Strategy Director
at
Incentive Solutions (NZ)
LinkedIn matched
3 data sources
Profile completeness 100%
Current company
Role
Data and Strategy Director
Location
Auckland, Auckland, New Zealand
Company size
Who is Calebe Perazza? Overview
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Quick answer
Calebe Perazza is listed as Data and Strategy Director at Incentive Solutions (NZ), a company with 16 employees, based in Auckland, Auckland, New Zealand. AeroLeads shows a matched LinkedIn profile for Calebe Perazza.
Calebe Perazza previously worked as Data & Strategy Director at Incentive Solutions (Nz) and Senior Marketing Strategist at Incentive Solutions (Nz). Calebe Perazza holds Postgraduate Degree, Applied Business from Nzie (New Zealand Institute Of Education).
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Incentive Solutions (NZ)
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Profile bio
About Calebe Perazza
With two decades of expertise in Consumer Insights, my career spans leading retail industries in Brazil and New Zealand, with extensive collaboration with partners in the USA, France, and Australia. I excel in harnessing data insights, understanding consumer behaviour, and strategic planning within the Retail & Loyalty Marketing sector. As a Certified Loyalty Marketing Professional™, I focus on empowering clients and partners to navigate their data-driven decision-making journeys, ensuring successful outcomes and fostering growth through informed strategies.
Listed skills include E Commerce, Negotiation, Varejo, Management, and 12 others.
Current workplace
Calebe Perazza's current company
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Incentive Solutions (Nz)
10 roles
Calebe Perazza work experience
A career timeline built from the work history available for this profile.
Data & Strategy Director
CurrentIn my pivotal role, I've championed the Data & Strategy department, leading the design and delivery of bespoke data products finely tuned to business requirements. My expertise spans critical data-led domains, including Analytics, Reporting, and Marketing Automation & Personalisation, facilitating enhanced decision-making and strategic alignment. Key.
Oct 2018 - Present
Senior Marketing Strategist
This role encompassed strategic support for current and proposed loyalty programs, including data analysis for enhancing engagement and performance. Responsibilities involved monthly insights delivery, case study development comparing KPIs, and identifying marketing opportunities for brand promotion. Additionally, the role required formulating and advising.
Jan 2018 - Oct 2018
Director Of Strategic Planning
- Mapping the targeted market to feed the sales pipeline, as well as representing the company in business meetings when prospecting new leads.- Development of the strategy to advertise and promote the sales of all services offered by the company, reporting to the company’s lead management.- Advising on how to leverage the awareness of potential qualified.
Jul 2016 - Jul 2017
Strategic Planning Manager
- Support for business development, going from the planning to the execution of all the commercialcampaigns, including the strategy for pricing, promotion and product/services mix.- Creation of presentations and any other supportive document to be included in commercialproposals, or any other activity of qualified lead generation.- Responsible for the.
Jul 2015 - Jun 2016
Content Coordinator
- Analysis of sales data from physical stores, to identify potential gaps in distribution model available (logistics) and the customer preferences, helping to create the strategy of products per category available for the E-commerce channel.- Member of “New Products Committee”, responsible for the analysis and approval of new products.- Member of the.
Jul 2013 - Sep 2014
Content & Cross-Channel Project Coordinator
- Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services- Coordinating production of artwork, copywriting, media scripting, within time and budget constraints- Analysing data regarding consumer patterns and preferences.
May 2012 - Dec 2012
Senior Product Analyst
- Analysing data regarding consumer patterns and preferences- Interpreting and predicting current and future consumer trends- Researching potential demand and market characteristics for new strategies on content creation & product development for the eCommerce channel - Advising on all elements of marketing such as product mix, pricing, advertising and.
Oct 2010 - Jun 2012
Business Development Manager
- Business development focused on B2B partners- Strategy development for Channel Incentive programs- Strategy development for Loyalty programs- Product development for Consumer Insights
Sep 2009 - Sep 2010
B2B Business Development Coordinator
- Development and management of incentive campaigns with selected partners- Special Negotiation with suppliers- Strategy development for Programs based on payroll loans- Strategy development for Credit Card database activation- Strategy development for fulfilment within Loyalty and Relationship programs and platform
Oct 2002 - Aug 2009
2 education records
Calebe Perazza education
Postgraduate Degree, Applied Business
Nzie (New Zealand Institute Of Education)
Graduate, Marketing
Uninove - Universidade Nove De Julho
FAQ
Frequently asked questions about Calebe Perazza
Quick answers generated from the profile data available on this page.
What company does Calebe Perazza work for?
Calebe Perazza works for Incentive Solutions (NZ).
What is Calebe Perazza's role at Incentive Solutions (NZ)?
Calebe Perazza is listed as Data and Strategy Director at Incentive Solutions (NZ).
Where is Calebe Perazza based?
Calebe Perazza is based in Auckland, Auckland, New Zealand while working with Incentive Solutions (NZ).
What companies has Calebe Perazza worked for?
Calebe Perazza has worked for Incentive Solutions (Nz), Incentiva Marketing, Saint-Gobain, Leroy Merlin Brazil, and Gpa.
How can I contact Calebe Perazza?
You can use AeroLeads to view verified contact signals for Calebe Perazza at Incentive Solutions (NZ), including work email, phone, and LinkedIn data when available.
What schools did Calebe Perazza attend?
Calebe Perazza holds Postgraduate Degree, Applied Business from Nzie (New Zealand Institute Of Education).
What skills is Calebe Perazza known for?
Calebe Perazza is listed with skills including E Commerce, Negotiation, Varejo, Management, B2B, Marketing, Retail, and Digital Marketing.
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