Caleb Freeman Email & Phone Number

St. Louis, Mo, Us

Paris, Île-De-France, Fr

Providing senior-level strategy and functional leadership to teams working on human-centered digital marketing and communications projects.Providing leadership for building and scaling creative, design, interactive, and analytics teams for brands looking to evolve to a forward-thinking level of experience maturity.Notable accounts and engagements include: Meta, got milk?, Barnes Group, eSupport Health, Publiq, Hot Paper Lantern, and others.Current client roster and extended portfolio available upon request.

Menlo Park, Ca, Us

Led the creation and development of a first-of-its-kind internal marketing analytics product. The result is a centralized, reporting dashboard (comparable to Google Analytics) for marketing and communications web properties across Meta's brands.Assisted in the digital launch of “Meta" by providing technical, analytics and SEO expertise. This initiative also included re-platforming and migrating Meta’s corporate digital ecosystem from Facebook company to the updated Meta brand system and digital infrastructure.Provided strategic oversight and leadership in the build and launch of multiple high-profile campaigns, including the Meta brand launch, multiple metaverse-focused initiatives, a cross-team coordinated launch of the Meta Store, and a variety of other smaller campaigns supporting various brand priorities.Led the build strategy of the Meta Web Design System, a consolidated internal toolkit to enable marketing, design, and development teams to build Meta-branded digital experiences.Led the creation of the Meta Web Surfaces Standards of Excellence focusing on brand consistency, digital performance, search optimization, accessibility compliance, and analytics behavior tracking.Advising on many metaverse-related digital experiences supporting Meta’s vision and narrative, collaborating with teams across Reality Labs, Project Aria, Immersive Learning, Ray-Ban Stories, XR (Maps), Horizon, Public Affairs, and multiple product marketing teams.Scaled efficiency by operationalizing workflows and processes for design, engineering, analytics, and project/program management across Meta’s marketing teams.

New York, Ny, Us

As head of creative, led the research, design, development, and analytics teams working for such notable brands as Facebook, AIG, MINI, EY, Lazard, AVON and Raymond James.Increased production and efficiency by creating scalable processes and workflows for creative, design, development, and project management operations.Participated in many new business pitches and opportunities, representing our CX, creative, interactive, and analytics expertise.Led the enablement of a decentralized infrastructure by sourcing and provisioning new laptops for all staff, loaded with all tools and software to maximize productivity.

New York, Ny, Us

Led the agency’s experience design and interactive/engineering teams.Introduced design thinking, agile methodologies, and behavior analytics tools.Introduced new methods and tools for measuring the effectiveness of solutions among targeted users and audiences, including audience interviewing, user testing, and behavior-based surveys.Introduced the agency to more efficient communication, collaboration, and project tracking tools, such as Slack, Google apps, Invision, and Asana.Participated in many new business pitches and opportunities, representing our CX, creative, interactive, and analytics expertise.Clients / Projects: Facebook, EY, AIA, AVON, Chubb, Weight Watchers, Saint Gobain, Wilbur Ellis, Hunterdon Hospital Foundation, Visiting Nurses Association, Corbin, Parabellum, Raymond James, and others.

New York, Ny, Us

Led the design, development, and implementation of all interactive projects.Instituted a new form of estimating and scoping for creative projects.Introduced contemporary user experience strategies and documentation, such as customer profiles, personas, journey maps, user flows, and behavior analytics.Clients / Projects: Bristol Myers Squibb, MINI, EY, Nestlé, Weight Watchers, Saint Gobain, Wilbur Ellis, Corbin, TradingScreen, Mitchell Titus, First Street Capital, Greenwald Doherty, Hands up for Haiti, Julius Blum, Level Solar, Tenth Avenue Holdings, Venor Capital and others.

Sarasota, Fl, Us

Lead all software, web, and application development tasks, including user interface, systems architecture, platform logic, API development, and overall application maintenance.Lead Android (Google Play) application design and development tasks.Lead iOS (App Store) application design and development tasks.Explored and incorporated new technology, security, and integration points for FITpas.Lead production and interactive design tasks needed for all promotional and marketing activities, including ad design, email design and development, trade show booth design, brochure and collateral design, and other miscellaneous graphic design media.Developed and executed targeted public relations communication for both FITpas and FITwave.Identified and cultivated strategic partnerships and alliances with associated or complimentary products/companies.Provide support to all investor discussions and negotiations from a technology perspective.

Led creative strategy and a team of designers and developers in producing digital marketing solutions for clients within various industries, ranging from new tech startups to financial, healthcare, and nonprofit entities.Participated in educational panels and seminars throughout the St Louis Metro region.Clients / Projects: Town Sports International (New York Sports Club), MVP Sports Group: Carol Beltran (St Louis Cardinals), Independence Center, FITwave, FITpas, Places for People, Extreme Sandbox, Unlimited Play, NeedFixed, Passavant Area Hospital, Buena Vista Farms, Rammelkamp Bradney, Golf Discount, and others.

St. Peters, Missouri, Us

Provided guidance and leadership to marketing activities, primarily focused in digital media.Developed a comprehensive marketing plan for the organization.Attended fundraising events to build relationships with current and potential donors.Sought-out new fundraising channels and corporate partners.Provided experience and expertise in the strategic mission and vision of the organization.Volunteered at and provided sponsorship for numerous events throughout the years.

Managed a project portfolio in excess of $2 million, spanning New Mexico to Bermuda.Managed multiple design and fabrication teams, effectively provided leadership andmotivation to complete projects on time and under budget.Lead new market development for the company - Theming in Children's HospitalsUtilized excellent interpersonal skills to build, maintain, and repair relationshipswith new and existing clientele, successfully achieving win-win solutions on a consistentbasis

Charleston, Il, Us

Developed qualitative and quantitative market research reports for feasibility and profitability of Less Than Load trucking industry for a regional bank system in Effingham, IllinoisDeveloped qualitative and quantitative market research reports for feasibility andprofitability of a public mass transit system for a regional bank system in Effingham,IllinoisCoordinated and collaborated with business and government leaders in the greater Effingham area to support and validate quantitative data.

Charleston, Il, Us

Develop promotional tools for the Institute and Lumpkin School of Business and AppliedSciencesStudent Ambassador and Marketing Spokesperson in the School of Business, giving manypresentations and speaking at various academic functions for the University

Developed and implemented an integrated marketing campaign, increasing the company'sexposure by 150% resulting in higher consumer inquiries and sales.

Bachelor Of Science, Business - Marketing Major

Master; School, Business Administration; Business