Vp Of Marketing Technology And Insights
CurrentDeveloped an internal data analytics competency that equipped leaders to make data driven decisions while monitoring the performance of the organization and key customer behaviors.Responsible for the development and execution of Simmons Bank’s Customer Experience (CX) strategy and Voice of the Customer program. Implemented multiple survey touchpoints with year-over-year growth in customer satisfaction scores placing Simmons Bank in the top quartile in the financial services industry.Successfully integrated multiple technologies to our engagement platform to enable automated customer journeys to grow customer wallet share, provide financial education, and strengthen customer loyalty.