As the lead industrials Go-To-Market Coordinator for RSM's Business Application group, I guide the day-to-day operations for a dedicated team of five that develops and implements go-to-market strategies. While my focus is on the industrials sector, my team extends its expertise across various industries, ensuring content is compelling, messaging consistent, and brand voice strong across all channels. We are committed to fostering our firm's growth by staying at the forefront of industry trends, contributing strategic insights, and driving impactful content initiatives.

As the digital marketing specialist at JoshuaOneNine my main roles include the management of all social media accounts for our clients, pay-per-click advertising, Google Ads, Facebook ads, email marketing, e-commerce management, digital listings management, analytics reporting, and much more. I have also had the opportunity to lead various projects such as setting up new services for clients, researching new lead generation methods, and contributing SEO practices to website projects. I can walk into the office here and my day can be completely different than what I thought it was going to look like depending on client needs and that has led to me having to operate with tight deadlines, critically think, and learn new skills.

Digital media company creating/providing lacrosse content for 53,000+ followersProduced 40 million+ impressions since inception on social media (Instagram, Twitter, Facebook, and TikTok)Sold social media advertisements to other companies in the lacrosse, apparel, and nutrition industriesAcquired by Millon Lacrosse Camps in 2021

Created a marketing plan specifically for Small Business Saturday in McLean County, IllinoisConducted research to understand what similar counties have done for Small Business SaturdayMet and pitched businesses for sponsorship opportunities regarding Small Business Saturday; raised $2,000 for the event