Caleb Cook

Caleb Cook Email and Phone Number

Graphic Designer + Brand Strategist | Marketing + Creative Team Lead at CampLife @ CampLife
mount juliet, tennessee, united states
Caleb Cook's Location
Broomfield, Colorado, United States, United States
Caleb Cook's Contact Details

Caleb Cook personal email

n/a
About Caleb Cook

I’m a graphic designer and photographer with a mind for business and strategy. In my half-decade of design experience, I’ve rebranded companies, laid out websites, photographed multi-day events, packaged consumer goods, edited and animated explainer videos, and designed exhibits for physical spaces.

Caleb Cook's Current Company Details
CampLife

Camplife

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Graphic Designer + Brand Strategist | Marketing + Creative Team Lead at CampLife
mount juliet, tennessee, united states
Website:
getcamplife.com
Employees:
14
Caleb Cook Work Experience Details
  • Camplife
    Marketing + Creative Team Lead
    Camplife Sep 2022 - Present
    As a marketer, I collaborate with company leadership to develop, implement, and measure B2B marketing strategies with a focus on web content and digital advertising. As a creative, I guide and develop the CampLife brand by maintaining the brand identity, producing visual content, and overseeing the production of written content that all embody the "we're here for you" attitude of CampLife. As a leader, I give my team the opportunity to win. On a practical level, that looks like keeping a content writer (direct report) and intern (shared report) informed of company decisions that will influence their work, incrementally stretching them into their best work, listening for their ideas and feedback, and praising them publicly while providing critiques privately.
  • Camplife
    Interim Marketing Team Lead
    Camplife Feb 2022 - Sep 2022
    Building on the Lead Graphic Designer responsibilities, I took on management of marketing team meetings, additional project management activities, and wrote the weekly customer and prospect emails.Brainstormed, wrote, and produced an ongoing video and email campaign showcasing time-saving features from the customer’s perspective. Resulted in email CTR increases of 214% (customer) and 99% (prospect) over eight videos in four months.
  • Camplife
    Lead Graphic Designer
    Camplife Feb 2020 - Sep 2022
    I developed the CampLife visual brand consistently across all marketing resources that drive sales and assisted with written content. Notable projects:Email template redesign resulting in CTR increases of 86% (customer) and 58% (prospect)Explainer videos and email campaigns for two major feature releasesRealistic, custom demo environment—key in closing sales to two major clientsI focused on motion graphic explainer videos, virtual and in-person trade show project management, email graphics for monthly campaigns, and Wordpress website maintenance leading to a full redesign in the near future.
  • Camplife
    Graphic Design And Marketing Intern
    Camplife Feb 2019 - Jan 2020
    I spearheaded the logo and visual identity design of a company-wide rebranding effort and collaborated with marketing and software development team leaders to develop updated marketing collateral used to launch the brand at the US outdoor hospitality industry's largest convention.
  • Venture Visual Communication
    Owner, Idea Bouncer, And Work Do-Er
    Venture Visual Communication May 2019 - Present
    I'm a one-man creative service studio that makes memorable and candid impressions through photography, video, and graphic design (with experience in packaging, advertising, branding, front-end website design, motion design, signage, and exhibits). Clients include Generation of Youth for Christ, Country Life Natural Foods, The Voice of Prophecy, Pathway to Paradise Ministries, Southern Adventist University, and the Institute of Archaeology and Lynn H. Wood Archaeological Museum at Southern Adventist University.
  • Southern Adventist University
    Graphic Designer - Marketing And University Relations
    Southern Adventist University Apr 2016 - Mar 2019
    Collegedale, Tennessee
    Responsibilities included layout design for alumni magazines, parent newsletters, marketing material development, event photography, banner design, and other projects as needed. Notable projects included a proposed refresh of the Columns Alumni Magazine, a redesign of the Panorama Parent Newsletter, an outdoor banner series for new construction on campus, and the branding for the 2017 Giving Day Promotions.
  • Southern Adventist University
    Expedition Photographer - Institute Of Archaeology
    Southern Adventist University Jun 2017 - Jul 2017
    Documented the final season of an archaeology expedition and study tour in photography and video. Captured scientific photos of artifacts as well as candid photos of participants. Delivered edited photos and produced two recap videos within a week after the expedition.
  • Southern Adventist University
    Teacher'S Aide And Photo Lab Monitor - School Of Journalism And Communication
    Southern Adventist University Jan 2016 - May 2016
    Prepared and presented demonstrations informing students about developing and printing from film cameras. Monitored an operating darkroom.
  • Southern Adventist University School Of Visual Art And Design
    Student Graphic Designer - School Of Visual Art And Design
    Southern Adventist University School Of Visual Art And Design Sep 2015 - May 2016
    Designed promotional posters, gallery show signage, a floor banner, and revised a newsletter design using Photoshop, Illustrator, and InDesign in collaboration with the Dean of the School of Visual Art and Design.

Caleb Cook Skills

Graphic Design Photography Adobe Photoshop Adobe Creative Suite Indesign Adobe Illustrator Microsoft Office Public Speaking Video Production Adobe Creative Cloud Illustrator Photoshop Lightroom Final Cut Pro Leadership Customer Service Instruction Written Communication Sketchup Davinci Resolve Visual Identity Design Branded Content

Caleb Cook Education Details

Frequently Asked Questions about Caleb Cook

What company does Caleb Cook work for?

Caleb Cook works for Camplife

What is Caleb Cook's role at the current company?

Caleb Cook's current role is Graphic Designer + Brand Strategist | Marketing + Creative Team Lead at CampLife.

What is Caleb Cook's email address?

Caleb Cook's email address is ca****@****ern.edu

What schools did Caleb Cook attend?

Caleb Cook attended Southern Adventist University, Southern Adventist University, Quest Academy Of Home Education.

What are some of Caleb Cook's interests?

Caleb Cook has interest in Leadership, Guitar, Kayaking, Entrepreneurship, Vehicles Of All Types, Marketing, Layout Design, Photography, Cross Country Skiing, Piano.

What skills is Caleb Cook known for?

Caleb Cook has skills like Graphic Design, Photography, Adobe Photoshop, Adobe Creative Suite, Indesign, Adobe Illustrator, Microsoft Office, Public Speaking, Video Production, Adobe Creative Cloud, Illustrator, Photoshop.

Who are Caleb Cook's colleagues?

Caleb Cook's colleagues are Lacy Oesch, Nicole Tedder, Brandon Reese, Casey Flanagan, Jonathan Z., Lauren Covey, Stephen Reese.

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