Caleb Cook Email & Phone Number

As a marketer, I collaborate with company leadership to develop, implement, and measure B2B marketing strategies with a focus on web content and digital advertising. As a creative, I guide and develop the CampLife brand by maintaining the brand identity, producing visual content, and overseeing the production of written content that all embody the "we're here for you" attitude of CampLife. As a leader, I give my team the opportunity to win. On a practical level, that looks like keeping a content writer (direct report) and intern (shared report) informed of company decisions that will influence their work, incrementally stretching them into their best work, listening for their ideas and feedback, and praising them publicly while providing critiques privately.

Building on the Lead Graphic Designer responsibilities, I took on management of marketing team meetings, additional project management activities, and wrote the weekly customer and prospect emails.Brainstormed, wrote, and produced an ongoing video and email campaign showcasing time-saving features from the customer’s perspective. Resulted in email CTR increases of 214% (customer) and 99% (prospect) over eight videos in four months.

I developed the CampLife visual brand consistently across all marketing resources that drive sales and assisted with written content. Notable projects:Email template redesign resulting in CTR increases of 86% (customer) and 58% (prospect)Explainer videos and email campaigns for two major feature releasesRealistic, custom demo environment—key in closing sales to two major clientsI focused on motion graphic explainer videos, virtual and in-person trade show project management, email graphics for monthly campaigns, and Wordpress website maintenance leading to a full redesign in the near future.

I spearheaded the logo and visual identity design of a company-wide rebranding effort and collaborated with marketing and software development team leaders to develop updated marketing collateral used to launch the brand at the US outdoor hospitality industry's largest convention.

I'm a one-man creative service studio that makes memorable and candid impressions through photography, video, and graphic design (with experience in packaging, advertising, branding, front-end website design, motion design, signage, and exhibits). Clients include Generation of Youth for Christ, Country Life Natural Foods, The Voice of Prophecy, Pathway to Paradise Ministries, Southern Adventist University, and the Institute of Archaeology and Lynn H. Wood Archaeological Museum at Southern Adventist University.

Collegedale, Tennessee

Responsibilities included layout design for alumni magazines, parent newsletters, marketing material development, event photography, banner design, and other projects as needed. Notable projects included a proposed refresh of the Columns Alumni Magazine, a redesign of the Panorama Parent Newsletter, an outdoor banner series for new construction on campus, and the branding for the 2017 Giving Day Promotions.

Documented the final season of an archaeology expedition and study tour in photography and video. Captured scientific photos of artifacts as well as candid photos of participants. Delivered edited photos and produced two recap videos within a week after the expedition.

Prepared and presented demonstrations informing students about developing and printing from film cameras. Monitored an operating darkroom.

Designed promotional posters, gallery show signage, a floor banner, and revised a newsletter design using Photoshop, Illustrator, and InDesign in collaboration with the Dean of the School of Visual Art and Design.

Bachelor Of Science - Bs, Graphic Design With A Focus On Brand Identity And Entrepreneurship, Summa Cum Laude

Activities and Societies: Luthier Club, Enactus, GYCSE, Ultimate Frisbee, LifeGroups Bachelor's degree focused on graphic design.

Associate Of Science - As, Small Business Administration/Management, Summa Cum Laude

Honors High School Diploma

Activities and Societies: Photographic Society of America, St. Vrain Photographic Society, Broomfield Photography Club, Brighton Teen.