- Conduct qualitative research via on-the-ground assessment, desktop research and focus groups to understand the unique strengths, weaknesses, opportunities and threats of our client locations when it comes to attracting talent; collaborate with the Research team to assess strategic outcomes and next steps from quantitative research.- Craft integrated marketing strategies (goals, audiences, tactics, budget, timeline) for cities, regions, states and countries to attract and retain talent.- Write key messages and brand positioning for client locations and collaborate with the design team to produce authentic, engaging brands and creative materials for client talent attraction campaigns; contribute to creative client materials such as videos, marketing collateral and digital content.- Serve as a primary strategist as well as an available content creator/contributor for talent attraction websites, social media programs, search engine optimization (SEO), special events, media pitches, digital ads and more, collaborating closely with service area experts.- Serve as a “success manager” on client accounts, including drafting agendas and reports, coordinating across Digital, PR, Research and Creative teams to complete deliverables, and communicating ROI to clients and stakeholders.- Serve as an internal point person on all aspects of DCI’s Talent Attraction Marketing efforts to ensure agency-wide coordination of products, research, services, marketing, metrics, etc.- Be an internal and external expert on talent attraction trends, research, examples, strategies, products, people, competitors and campaigns.- Support Talent Attraction practice area thought leadership by developing promotional materials, talking points, decks, reports and other assets for the annual “Talent Wars” research report. - Produce Talent Wars podcast and assist and lead talent-related speaking engagements.

Serve as a guest speaker for Sage Corps, presenting insights from my internship in Sydney, Australia, to guide students as they prepare for their abroad internships.

Worked on media strategies and collaborated on the design of graphics and marketing collateral for 2 organizations. Used Adobe Suite and CoSchedule heavily.Supported the planning and management of events and launch parties.Engaged in networking events and assisted fellow peers in connecting with area professionals.Contributed to the reorganization and management of cloud storage on the company Dropbox.Assisted in executing social media campaigns, brand promotion and content creation for 2 organizations on Google Ads, Facebook Ads and Instagram.

🤝 Plore connects restaurants directly to their customers. Share menu updates, deals and more.We made a pivot from building a platform for e-commerce brands to food trucks/local restaurants. The main cause of our pivot came from our customer discovery process, where we realized that restaurants had a lot more interest in a niche platform like ourselves than e-commerce brands did. Leading to us building a platform geared towards restaurants.

Presented to 60+ business professionals at a national conference with 1000+ attendees on "The Next Evolution in Social Commerce."Founded this startup venture and managed four founding members, as well as developed business strategy and oversaw market research.A social platform that creates and fosters business-to-consumer relationships.To help eCommerce businesses, worldwide, build an engaging and intimate online space for consumers to discover, explore and support their brands. We believe that Plore will help shape the next evolution of social commerce by becoming the ultimate eCommerce platform.

As a Board Member, I help advocate for and better the Horizon's community through my actions and voice. Horizons' mission is to instill hope, strengthen communities, and brighten futures by providing life-changing services to underserved populations.Nominated by the former Mayor of Cedar Rapids, Ron Corbett, to join the Horizons, A Family Service Alliance board. Collaborated with fellow board members to ensure sound governance and financial management.Served as a member of the Marketing and Meals on Heels committee. Advised on best practices and strategies when it came to digital marketing, events, fundraising and brand innovation efforts. Volunteer at events put on by Horizons, A Family Service Alliance for the Cedar Rapids Metro community.

Developed strategies for 20 social media accounts across Facebook, LinkedIn and Instagram. Built and managed an omnichannel strategy. Grew the LinkedIn following by 3000+ followers. Launched a Downtown Cedar Rapids Farmers Market Instagram and gained 1000+ followers in 11 months. Collaborated with senior management to disseminate event updates and business resources to 55,000+ followers across various media platforms. Delivered expert social media and marketing counsel to our 1200+ member companies within the Cedar Rapids Metro area.Conceptualized and executed high-impact traditional and digital marketing and communication strategies to drive brand campaigns, optimizing the full potential of the company and program’s LinkedIn, Facebook and Instagram pages.Produced and edited content for 4 monthly newsletters with 10,000+ subscribers using Constant Contact. Maintained a 35% or higher open rate for each newsletter. Successfully built and managed a LinkedIn newsletter, amassing 3,000+ subscribers in 15 months.Oversaw the creation of a new WordPress website for the Downtown Cedar Rapids website for the Downtown SSMID (Self-Supported Municipal Improvement District).Pioneered and oversaw a cutting-edge digital rewards program, Bandwango, for the MedQuarter Regional Medical District. This reward program served 700+ users and 16 area businesses in the 11 months it ran.

Developed strategies for 29 social media accounts across Facebook, LinkedIn and Instagram. Built and managed an omnichannel strategy. Grew the LinkedIn following by 1500+ followers. Launched a Downtown Cedar Rapids Farmers Market Instagram and gained 900+ followers in 8 months. Optimized LinkedIn profiles and implemented content strategies for 27 staff members. Increase the staff’s LinkedIn presence by 90%.Collaborated with senior management to disseminate event updates and business resources to 55,000+ followers across various media platforms. Delivered expert social media and marketing counsel to our 1200+ member companies within the Cedar Rapids Metro area.Conceptualized and executed high-impact traditional and digital marketing and communication strategies to drive brand campaigns, optimizing the full potential of the company and program’s LinkedIn, Facebook and Instagram pages.Produced and edited content for 3 monthly newsletters with 3000+ subscribers using Constant Contact. Maintained a 30% or higher open rate for each newsletter. Successfully built and managed a LinkedIn newsletter, amassing 2,200+ subscribers in 8 months.Created, managed and grew the Leadership for Five Seasons and ImpactCR affiliate pages. 500+ followers for ImpactCR and 700+ followers for Leadership for Five Seasons.Oversaw the creation of a new WordPress website for the Downtown Cedar Rapids website for the Downtown SSMID (Self-Supported Municipal Improvement District).Pioneered and oversaw a cutting-edge digital rewards program, Bandwango, for the MedQuarter Regional Medical District. This reward program served 1300+ users and 16 area businesses in the 11 months it ran.

Conceptualized and executed high-impact digital marketing strategies, leveraging company social media platforms to boost brand campaigns and amplify social impressions by 20%.Collaborated with senior management to align brand messaging and disseminate key updates to our audience. This resulted in the implementation of a weekly content calendar that was planned out in a monthly meeting with leadership. This led to a 60% content output from the previous quarter.Assisted in managing client product stores on GearHub and played a key role in streamlining product orders through the Salesforce management tools.Contributed to the creation and editing of content for marketing materials and communications using Canva.Provided support for digital marketing initiatives and strategies, as well as offered insights and recommendations to enhance branding and marketing efforts, to leadership for implementation.

Built social media platforms and website and created a guide to help them manage these platforms.Consulted them on best digital marketing tactics, as well as assisted in target market research to help them reach and engage with their target audience online.

Spearheaded the distribution of the Rally Cap Campaign assets to help promote this community-driven initiative aimed at championing local businesses and fostering community engagement.Shared Rally Cards as an incentive for community participation, resulting in increased foot traffic and patronage for local vendors.Orchestrated a successful promotional strategy, which included the distribution of Rally Cards to vendors and the creation of engaging multimedia content to amplify campaign visibility.Played a pivotal role in fostering community involvement by addressing inquiries and providing comprehensive guidance to participants, thereby ensuring a seamless and enjoyable experience throughout the campaign.

Pioneered the conceptualization and implementation of targeted materials and compelling messaging for effective outreach to prospective partners, leading to an expanded network of collaborations and alliances.Played a key role in the founding team, actively contributing to the establishment and refinement of the business model and communication framework, ensuring a strong and sustainable foundation for Context Culture's growth and development.Consulted them on best digital marketing tactics, as well as assisted in target market research to help them reach and engage with their target audience online.

Created a COVID-19 Myths and Jargon flyer that was distributed to 61,000+ Iowa State University students and 9,000+ ISU employees.Spearheaded the conceptualization and design of FHC's entire brand, crafting a distinctive logo that served as the cornerstone of the brand's visual identity.Developed comprehensive brand guidelines to ensure consistent messaging and a unified brand image across all communication channels.Executed the creation of a user-friendly and aesthetically appealing website, optimizing the online presence to effectively showcase FHC's mission and services.Provided personalized guidance and support to assistant researchers in refining their individual brand identities, ensuring visual coherence and clarity in their guides and posters.Implemented effective strategies to enhance the visual appeal and comprehensibility of each researcher's work, resulting in improved engagement and understanding among the target audience.

Worked on media strategies and collaborated on the design of graphics and marketing collateral. Used Adobe Suite to create digital and print pieces.Planned and managed an app launch party and for SHFTHero staff and college attendees.Engaged in networking events and assisted fellow peers in connecting with area professionals.Assisted in executing social media campaigns, brand promotion and content creation for on Google Ads, Facebook Ads and Instagram.Planned and managed app launch party and for SHFTHero staff and college attendees.

Worked on media strategies and collaborated on the design of graphics and marketing collateral. Implemented and used CoSchedule for organizational social content.Engaged in networking events and assisted fellow peers in connecting with area professionals.Contributed to the reorganization and management of cloud storage on the company Dropbox.Assisted in executing social media campaigns, brand promotion and content creation for Instagram and Facebook.

IOffered valuable expertise and guidance as a social media consultant, contributing innovative ideas and strategic recommendations to enhance ISU Dining's online presence and engagement.Played a pivotal role in the development and execution of dynamic content ideas, leveraging creative insights and market trends to produce engaging and impactful social media content for ISU Dining's platforms.

Successfully launched an engaging Instagram page for Primus Companies, contributing to enhanced brand visibility and increased online engagement among the target audience.Developed and implemented a comprehensive media plan, outlining strategic initiatives and content strategies to bolster the company's online presence and promote brand awareness across various digital platforms.Led the launch of a new advertising plan, collaborating with the marketing team to conceptualize and execute effective advertising campaigns that effectively communicated key brand messages and promoted product visibility.Created informative guides and media pages for Primus Companies' sales representatives, equipping the team with the necessary resources and tools to effectively communicate product features and benefits to potential clients and customers.Conducted extensive market research and data collection activities, gathering valuable insights and information to support informed decision-making and strategic planning within the marketing department.Analyzed market data to identify key trends and consumer preferences, contributing to the development of targeted marketing strategies and initiatives that aligned with market demands and customer preferences.

Developed a comprehensive media plan, outlining strategic initiatives and content strategies to enhance StudioU's online presence and promote brand visibility across various digital platforms.Assisted in organizing and coordinating photo shoots, ensuring the seamless execution of visual content creation aligned with the brand's aesthetic and messaging guidelines.Played a vital role in the planning and execution of events.

Communicated and promoted monthly events for 1000+ Iowa State residence hall students.Coordinated weekly meetings with fellow directors for 50+ student representatives.

Planned and managed monthly events for 1000+ Iowa State residence hall students.Coordinated weekly meetings with fellow directors for 50+ student representatives.

Spearheaded the management of Primus Companies and Primus Dental's social media platforms, implementing strategic content planning and scheduling to enhance online engagement and brand visibility.Contributed to the planning and execution of various company events, ensuring seamless coordination and successful implementation of engaging and impactful initiatives to promote brand awareness and community involvement.Conceptualized and launched an innovative website for both Primus Companies and Primus Dental, employing creative design techniques and user-friendly interfaces to improve online accessibility and user experience.Streamlined file organization and management processes, ensuring efficient data retrieval and systematic organization of essential company documents and resources.Developed visually compelling digital posters and promotional materials, leveraging design expertise and creative insights to effectively communicate key brand messages and drive audience engagement.Created comprehensive schedules and meticulously designed advertisements, contributing to the effective execution of marketing campaigns and the dissemination of key promotional messages to the target audience.

I was selected to be a member of the National Council on Youth Leadership based off my grades and service to my community.

Selected by esteemed educators and members of the Cedar Rapids Creative Corridor Committee, contributing to the development of future leaders in the Cedar Rapids community through active engagement and dedicated participation.Elected as President of the 2015 class by a group of peers, demonstrating exceptional leadership qualities and the ability to foster a collaborative and inclusive environment within the organization.Orchestrated and facilitated tours of various local businesses in Cedar Rapids, offering valuable insights into diverse career pathways and opportunities within the community.Organized and participated in a series of skill-enhancement activities designed to foster professional growth and development among members, fostering a culture of continuous improvement and learning within the organization.