Caleb Knutson Email & Phone Number

San Jose, Ca, Us

Planning and implementation of Adobe's strategy management product that leverages OKRs across the enterprise.

Us

The leading digital project management, product sourcing and accounting platform in the interior design industry.- Directed product roadmap for new businesses, including including Vendor, Data, and Payment Monetization - Created 5 year business plan to sustainably grow revenue 8x through product and market diversification - Conducted a competitive analysis to inform build, buy, or partner decisions to maximize profit potential- Performed a market analysis to understand market share & opportunities, threats, strengths, and weaknesses- Analyzed KPIs to present business performance and new strategies each quarter to the Board of DirectorsDeveloped ROI discipline to prioritize strategic initiatives with the highest total business impact- Product Owner for all new revenue generating products from requirements to launch- Managed migration of all clients from 1.0 software to 2.0 cloud environment with < .2% churn rateAdvised CEO on all company initiatives as the risk analyst, including potential acquisitions and business ops

A go-to source for design insiders featuring exceptional textiles, furnishings, and decor by some of today’s top artisans.- Grew total business 25% in revenue in 2020 and record 1st quarter in 2021Managed 5 sales and 3 operations staff, including staff training, mentorship, and HR processes- Analyzed all sale performance metrics to manage performance and incentives- Directed merchandising and vendor relations to promote top sellers and divest from underperforming brands- Revamped sales and operational processes including transition to Zoho inventory management Acted as point of escalation for all customer and and vendor issues for sales staff

New York City, Ny, Us

First-of-its kind technology platform and shared studio workspace that empowered today’s top interior designers.- Directed P&L of Fuigo’s marketplace by developing revenue model, strategic partners, & opportunities for growth - Created business strategy targeting key vendors, developing core categories, and defining points of differentiation - Developed all processes for sales acquisition, vendor onboarding, and merchandise operations for Fuigo Market - Directed product and feature vision to relaunch Fuigo Market, including new visual merchandising tools- Developed premiere destination for luxury textiles, adding over 10K SKUs from top performing vendors - Own online and studio visual merchandising to represent company values and revenue targets

New York, Ny, Us

Key strategist in an internal incubator to develop a business plan and strategy around new and made to order furniture within the luxury vintage, antique, and art marketplace.- Coordinate market research to identify core product opportunities to drive category success- Initiate new markets of supply, including South Africa and Eastern Canada- Develop key marketing initiatives to drive brand awareness including 2 volumes of a print catalog, with a 200K distribution- Manage strategic events to evangelize the strategic initiative including 3 major art installations (one at Design Milan 2018)- Direct inventory analysis and manage supply acquisition team to increase volume of inventory in the marketplace- Design analytics reporting on key performance indicators and category performance to inform strategic decisions

New York, Ny, Us

One of 3 inaugural members of a new team that developed business strategies, sales incentives, and new products to convert Architecture and Design customers.- Managed over 800 accounts across the Architecture & Design (A&D) industry, generating $2.75M in revenue- Trained and interviewed all new employees on best sales practices and operations- Consulted as a merchandise and logistics expert for A&D client’s luxury commercial and residential projects- Analyzed customer feedback to cross functionally inform new product development and marketing initiatives- Converted over 350 new clients, the highest on the sales team including the largest account on the team- Developed sales strategy for SaaS platform to maximize client spend and conversion

Brooklyn, Ny, Us

Certified B Corporation offering remarkable designs by independent makers through ecommerce and print.- Doubled total licenses, including partnerships with the MLB and the NYC MTA- Directed UncommonGood’s branded product line, projecting $5M revenue by 2016- Led new technology project for the vendor submission process to cut SKU generation time in half- Managed 6 graphic artists and custom art program generating $1.7M in revenue in 2014- Instituted request for proposal process, detailing terms, risks, and constraints for all new licensed products- analyzed ROI, inventory turn, and sales forecast to inform new products, pricing, and purchasing

New York, New York, Us

$1BN valuation, ‘13 Fast Company “Most Innovative Company” flash e-tailer specializing in curated everyday design- Directed QA, creative, and logistics teams to manage 10K SKUs, generating $6.1M in revenue - Negotiated terms and launched exclusive collections w/ strategic partners, including the Andy Warhol Foundation- Redeveloped category taxonomy to eliminate redundancy and reorganize merchandise categorization- Created a style guide communicating furniture and lighting standards to employees and customers- Analyzed total warehousing costs which identified $200K of inventory to migrate to more cost effective facilities- Managed comparative analysis to determine pricing and identify problem SKUs that were profitability outliers- Trained customer service team on new products and acted as a product knowledge resource

Bachelor Of Science In Design, Architecture

Master Of Business Administration, Operational And Supply Chain Management