Led the artwork and design department, coordinating between production and embroidery as well as management, to ensure consistency and quality across a multitude of creative projects.Contributed to the creation and execution of an enhanced creative production pipeline.Proven expertise in color separation, 5-color film positive printing, ink color mixing and matching, prepress, intricate vector art recreation, apparel design, large format print and vehicle wrap design.Maintained working relationships with clients, including business owners, independent contractors, athletic program directors, large-scale event coordinators and law enforcement.

Developed logo, branding and signage for the shop.Designed and launched the business’s website, learning and utilizing the SmartEtailing (now Workstand) e-commerce platform, built exclusively for local bike shops.Built successful marketing campaigns that significantly broadened the shop’s customer base.Exceeded sales goals of Trek’s kids, entry-level, and high-end custom carbon bicycles.Helped establish and maintain the shop’s first inventory management system.Worked closely with the owner to develop and realize sales initiatives, hitting and often exceed goals on a weekly, monthly, quarterly and annual basis.