Caleb Mason Email and Phone Number

Author of six books, new novel Thickafog set on a remote Maine island coming March 2025. “Insightful and beautifully written.” — Jane Smiley, Pulitzer Prize-winning novelist. Also the author of four other novels under the pen name Don Trowden. Published works are: The Isles of Shoals Remembered (1992); Normal Family (2012); No One Ran to the Altar (2016); All the Lies We Live (2018), Young Again (2022), and Thickafog (2025). Link to author website included at top of page.

Literary fiction publisher employing new business models to drive positive change in reading and literacy via digital books as well as traditional paperback publishing. Utilize efficient print-on-demand technologies and pay authors higher royalty rates than most publishers. Not a hybrid press. A portion of all proceeds donated to the Worldreader Organization. Novel Thinking. www.publerati.com

Note: Garmin bought DeLorme in 2016. Served on management team and headed up Consumer Products Division (80% of company sales) plus companywide marketing functions across commercial, B2B, and government segments. Drove market disruptions with award-winning new software and GPS hardware products, all with innovative Web-content delivery systems. Initiated product discussions with new partner SPOT leading to first-gen global satellite messenger product line, the current company core business now partnered with Iridium. This SPOT product received a prestigious Popular Mechanics Breakthrough Product Award. Managed cross-functional development, product management, sales, and marketing teams. Full P&L responsibility including quarterly forecast updates.

DeLorme pioneered mapping software advances on CD-ROM, and Street Atlas USA and AAA Map'n Go were two of the first breakthrough consumer products that created the new packaged goods software category in retail outlets like CompUSA and Best Buy. I was hired to lead a major brand overhaul using strategic best practices to identify winnable game plans versus new competition from Microsoft, Rand McNally, and others. Worked with software engineering to bring photo software integration to mapping applications in expanding the vision and customer "wow" factor. Managed internal marketing department and also identified and hired external resources as needed for speciality areas within research, media buying, search engine optimization, and packaging design.

Provided team leadership in a rapid growth environment, utilizing new Japanese kaizen management best practices. Promoted a complete suite of b2b technical photo imaging products and services including onsite minilabs, offsite photofinishing, branded and private-label film, and early disruptive digital imaging Web solutions to customers large and small. Major accounts included CVS, Rite Aid, Kmart, Chrysler, State Farm, and Kroger. Involved all facets of research, integrated marketing, promotion, merchandising, and advertising within a large in-house creative services department. Corporate strategic marketing focus on evolving and policing the brand and working with the president and external consultants to move the company toward an understanding of the potential for online photos. Konica Online Photos was the world's first online photo system that tied in retailers and provided an early competitive advantage to CVS, Kmart, Stop & Shop, and other Konica accounts in the mid-1990s. Co-recipient of Konica Innovation Award for this groundbreaking work. Many innovative "total photo" store-within-store retail concepts were tested and rolled out to bring photo inside major supermarket chains and mass merchants.

Managed busy 22-person in-house agency providing marketing services to thousands of accounts large and small selling Konica photographic products and services. Worked with account teams to provide all marketing needs to customers. Worked with graphic designers in producing effective materials. Developed and communicated hundreds of complex project rollout plans involving all areas of the company. Major multi-tasking challenge in herding lots of cats on weekly delivery schedules that could not slide. Provided copywriting and editing, wrote scripts for television and radio spots, new plant opening speeches, employee informational communications, and advertisements. Provided leadership in a hectic rapid-growth environment.

Helped build this start-up book publisher from scratch, involved in many roles with primary including acquiring and editing books, working with authors, executing integrated marketing activities, and making large sales to the Book-of-the-Month Club and Literary Guild. Involved building international business contacts, primarily in the United Kingdom. This was Murdoch’s first US book publishing acquisition followed two years later by his HarperCollins acquisition and merger, leading to the closing of Salem House, with all staff laid off.

Worked in adult trade editorial department tracking publishing projects from contract through delivery, including those published by the Atlantic Monthly Press and the New York Graphic Society. Prior to this, worked in the Children's Division where we launched Marc Brown's Arthur books and Where's Waldo in the US. Look for my name Caleb on the blackboard of Arthur's Thanksgiving (if you can't sleep).